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Social Media Marketing
 22 February 2018  

Social Media Marketing–The Company uses social networking websites such as Facebook, LinkedIn, Instagram, and Twitter for marketing our product or service. In compare to e-marketing and digital marketing, social media marketing is more popular in India. By using social networking websites, companies can interact with consumers for promoting the product. The consumers also contact directly with companies by using social network sites for the details of the product.The social sites connect users and companies in which consumers can discuss for defects in products and request for latest services in smartphones. The consumers also talks about the future launched smartphones for price and specifications details. The companies also provide details about their services and latest smartphones which influence the online users on social websites.There are several social networking sites which is used by the companies for promoting their products are discussed belowFacebook –Facebook is one of the popular social networking sites in youngsters. Thousands of youngsters and individuals are online thus the companies use Facebook as a tool for marketing the products. It allows photos, videos and detail information about products so that the user can watch and comment on the products by using Facebook. The companies also create a page for the products and continuously updated their page for increases the followers in Facebook.                                                      LinkedIn – It is a professional based networking site which allows companies to make professional profiles. Job seekers are also in LinkedIn and follows company’s professional profiles which helps in promoting the company.  This website provides its professionals to make sales leads and business partners. The companies create pages and allow marketers to promote their products and interact with their users and job searchers. It also makes an advertisement of recruitment for different jobs which promote their brands and profiles.                                                                                                   Twitter – It is also one of the popular social websites for the tweets of political parties, actors, actress, cricketers, news channels, and many more. Thus the companies also use this website for promoting their products in tweets as a short message in 140 characters and represent for followers. This social website contain video, photo, text, animated GIF, and Emoji which are used by the companies for marketing their products for increases their followers on Twitter.                                            You Tube –It is a popular video sharing website for watching movies, serials, sports, and also promoting video website for marketing their products. Companies use this website for upload anadvertising video about their products in which the users get a detail information about their brands and products.                                                                   Whatsapp – At present, Whatsapp is one of the popular social websites in youngsters. It joined in Facebook in 2014 but it can operate as a separate app for sending a message, videos, GIF’s anywhere in the world. It allows text messages with photos, videos, documents and voice calls. It also supports messages and calls which are secured with end-to-end encryption in which third partycannot read or listen to them. There are one billion people in all over the world thus it is a good platform for companies to promote their brands and products.                                                                      Instagram– There are about 200 million users in Instagram. Companies uses this website for directly connect with their present and potential customers. It helps in promote and marketing their products. It can also easily used in smartphones because it supports Apple and android system. This is beneficial for the marketers to connect with youth customers for advertising their products.                                                                  

Digital Marketing
 17 February 2018  

Digital Marketing -Digital marketing is a process in which the marketing of products or services based on digital technologies which is mostly available on the internet. This process is also used in mobile phones, display advertising and other digital medium.The way of marketing has changed by digital marketing in between 1990s and 2000s. The digital marketing is very popular due to reduce in cost of products and use for buying anywhere including home, office, also in travelling in bus or train without going to market. It is very easy process in purchasing clothes, sarees, and electronic products in home by using internet.There are several techniques in digital marketing including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and also some e-commerce marketing techniques such as – social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games are latest techniques for marketing in internet. Some methods do not depend upon internet which provides digital media through SMS. The company also using messaging customers by using protected numbers for marketing.Some techniques are discussed used for the digital marketingSearch Engine Optimization (SEO)In this process, the visibility of the website in the search engine was ranked on the top means that the more visitors in the internet visit the website, the rank of the website increases. These visitors in the internet who visit your website are converted into customers.SEO have different types of searching such as image search, local search, video search, academic search, and industry-specific vertical search engines.The planning for the maximum visibility of the website including in what way the search engine works, and what majority of the visitors search for the terms or keywords entered through search engine. The editing in content, HTML, and associated coding are used in optimizing a website and rise in importance of specific keywords. The other technique of advertising of the website to increases the number of backlinks, or inbound links. In future, Google is developing for the search of the products through mobile due to this many companies take different methods for marketing.Search Engine MarketingSearch Engine marketing (SEM) is a process of internet marketing that used in the publicity of websites by increasing the visitors in the websites and the visibility in the search engine results pages (SERPs). It may include search engine optimization (SEO) in which editing and changes in content for achieve a top ranking in search engine results pages.Influencer MarketingInfluence marketing is a process of marketing in which concentration on specific key individuals and discovers the persons who have influence over probable customers and other marketing activities around these influencers.Influencer marketing can be divided into two methods: earned influencer marketing and paid influencer marketing. Earned marketing comes from free or earlier relationships with influencers or third party content which is encouraged by the influencer to promote their own individual social growth. Paid Influencer marketing promotions in the form of finance or reference messaging that can appear in any point of the content. Budgets are commonly depending on the customer influence.Many advertisers use influence marketing for create reliability in the market and also make social networks for online sales of their products. The responsibility of the influencer marketer for expands the marketing products and services profit depends upon the reliability received over time. Influencer marketing develops its value from 3 sources:Socialreach: Influencers are capable to influence or positive effect on millions of customers by their social networks and blogs.Originalcontent: Influencers createunique, and oftentimes actual, marketing content for the brand.Consumertrust: Influencers maintain strong relationships with their customers that have a definite level of reliance in the influencer’s beliefs.Social media marketingSocial media marketing is the use of social media and websites for marketing a product or service of the company. The company uses social media as a marketing of products for probable customers, earlier and current staffs, bloggers, close friends relatives and the general public. Social networking websites permits to the companies to make a network with one another and build relations and societies online. When companies use these social websites, customers can interact with them directly online. This interaction can be used to connect with a millions of customers for marketing the products online.Social media optimizationSocial media optimization (SMO) is a process in which the use of a social media websites for advertising products, service, brand and event. There are different types of social media tools for marketing such as social news, and bookmarking sites and social networking sites including,Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ and blogging sites. SMO use as a SEO for advertising the website and motivate users to visit and share links of the website through social media and networking sites. When a webpage is shared or liked by a user on a social media then it counts as a vote for the quality of website. Therefore, search engines can use votes as a rankingof websites in search engine results pages. SMO is concentrate on heavy web traffic and aim to reach specific geographic regions for potential users. It helps in produce new users converted into customers which are interested in a website of the company.

Arts and Humanities- Prospects and Best Colleges
 23 May 2019  

India is the country that has given birth to a variety of arts and cultures. The prospects of studying humanities have been increasing by the day. I can confidently say that studying the following streams, even though looked down upon by the Indian society, is a blissful experience. These are the sciences that deal with human beings, society and culture. If you planning a career in social science (any field), you have come to the right place. Let’s unleash the plethora of opportunities and build a dream career for you!1. Architecture:Even though it is often debated if B.Arch is art or a science degree, it is safe to say that it has traits of both. Architecture is the art and science of designing and planning buildings. It requires mathematical proficiency and creative thinking. Planning and architecture have been the very foundation of urban life.Career Prospects:Technical Architect: Information Technology based specifications, models and managementDesign Architect: Creative drawing and planning of the basic structure of the buildingInterior Designing: construction documents, furniture layouts, power and communications, designs, materials and finishes.Top Colleges:Department of Planning and Architecture (Delhi)Indian Institute of Technology (Kharagpur)Sir JJ College of Architecture (Mumbai)Manipal Institute of Technology (Manipal)Chandigarh College of Architecture (Chandigarh)BIT- Birla Institute of Technology (Mesra)2. Classics:The course on classics is an interdisciplinary study of literature, society and culture of Greeks and Romans (both ancient and modern). It is a popular course in humanities in foreign countries, especially Europe. Study of classics in India can help us understand the dynamics of various ancient civilisations, literature, linguistics, history, archaeology, epics, philosophy, religious studies and so on.Career prospects:Museum and gallery curatorSharing expertise through teaching and research in universitiesSharing subject knowledge in legal firmsJournalism, editorial assistant and content writingTop Colleges:Nalanda University (Rajgir)Serampore University (Kolkata)University of Mumbai (Mumbai)Aligarh Muslim University (Aligarh)Madras Christian College (Chennai)3. English Literature:English literature examines various literary works such as prose, poetry, drama etc. It was initially restricted to Britain but today it is one of the most popular choices of social science graduates all over the world. It analyses the growth of literature, Indian, British and American, novels, authors, writing styles and impact of literature in the modern world.Career prospects:Web content writing, digital copywriting, editing, publishing, translating and authorshipJournalism, Social media manager, newspaper and magazine journalistLecturer, education consultant, information officer and tutorTop Colleges:University of Delhi (Delhi)Jawaharlal Nehru University (Delhi)Jamia Millia Islamia University (Delhi)English and Foreign Languages University (Hyderabad)Loyola College (Chennai)4. Fashion & Designing:This course needs no introduction! Many of us aspire to be even half as creative as designers. With multiple career options after a degree, fashion and designing have become one of the most sought after course in India as well as abroad. It mainly focuses on beauty, fashion, costume designing, graphic designing and so on.Career prospects:Fashion designing: costumes, accessories, fabrics, designs, textures and style outfits.Retail buyer: business and management, working in the fashion marketStylist: Picking out the best from a wardrobe/designer’s collection, makeup and hairstylist- magazines, weddings, photographers, models etc.Top Colleges:NIFT – National Institute of Fashion Technology (Delhi, Bangalore, Chennai, Kolkata...)Pearl Academy (Delhi)Symbiosis Institute of Design (Pune)Vogue Institute of Art and Design (Bangalore)5. Fine arts and Performing arts: If your passion is to build a creative career then this is the choice for you. Every moment will be joyous but the rising competition in this field is also a matter of concern. This course needs hard work and perseverance to make it big. Fine arts/Visual arts include drawing, painting, sculpture, graphics, film studies, photography, music, poetry, conceptual art etc. Performing arts include theatre, music and dance (western and classical).Career prospects:Broadcasting, film and mediaMusic, dance and theatreScreenwriter, actor, producer etcArts administratorExhibition and graphic designerCommercial art gallery managerTop Colleges:Annamalai University (Tamil Nadu)IPS- Indore Professional Studies Academy (Indore)Savithri Phule Pune UniversityRoyal Global University (Guwahati)Parul Institute of Fine Arts (Vadodara)5. Geography:Human geography mainly covers the study of people, communities, cultures and their interaction with the environment. It is a much sought after course for nature-lovers and graduates who are keen on making a difference in the environment.Career prospects:Cartographer and map illustratorEnvironment consultant, town planner, landscape architect etcRecycling/Conservation officerLecturer or ProfessorTop Colleges:Fergusson College (Pune)Symbiosis College of Arts and Commerce (Pune)Banaras Hindu University (Varanasi)University of Delhi (Delhi)6. History & Archaeology:One of the most wondrous branches of social science is the study of the human past, ancient and modern civilisations. While history uses written sources, archaeology focuses on the remains to decipher the events that have occurred in the past. This course helps us understand the implications of history and how it has shaped our unique cultures. This is perhaps the most popular course in social science in foreign countries.Career prospects:Civil service administrator, solicitor and archivistAcademic librarian, journalist and heritage managerLecturing and tutoringTop Colleges:Loyola College (Chennai)Lady Shri Ram College (Delhi)Miranda House College (Delhi)Presidency College (Chennai)Institute of Archaeology (Noida)7. Language and Linguistics:Does your passion tell you to challenge the monotony of your tongue? If yes, this is the best course for you. There are nearly 1,652 languages in India and several others in the world. Ancient languages such as Greek, Latin, Arabic, Sanskrit etc have great prospects in modern society.Career prospects:Teaching English as a foreign languageLexicographerPublishing, copywriting, editing and proofreadingSpeech and language therapistTop Colleges:Central Institute of English and Foreign Languages (Hyderabad)Jawaharlal Nehru University (Delhi)University of Calcutta (Kolkata)Aligarh Muslim University (Aligarh)University of Kerala (Thiruvananthapuram)8. Law & Legal Studies:Are you interested in the legal/judicial system of our country? It is time for you to save this world from criminals and law-breaking persons. Let’s discuss LLB and LLM. These courses mainly give you an overview of the laws in the constitution, rights and duties, quantitative analysis and problem solving, judicial system of not only but also other countries and international relations.Career prospects:Paralegal, Arbitrator, Jury consultant, attorney, case managerCivil services administratorLegal analyst and assistant, social activist, legal services director etcA judge or advocateTop Colleges:National Law School of India University (Bangalore)National Law University (Delhi)NALSAR University of Law (Hyderabad)The West Bengal University of Juridical Sciences (Kolkata)The National Law Institute University (Bhopal)ILS- Indian Law Society’s Law College (Pune)9. Philosophy:It consists of classical and contemporary philosophical writings, the nature of truth, knowledge, mindfulness of the soul and body, the difference between right and wrong, the existence of God etc. It represents the poetic form of one’s life.Career prospects:Business, finance, marketing and salesProviding subject knowledge at legal firmsJournalism- newspapers and magazinesTop colleges:Lady Shri Ram College (Delhi)Loyola College (Chennai)Christ University (Bangalore)Miranda House (Delhi)Jawaharlal Nehru University (Delhi)10. Politics and International Relations:India, being one of the largest growing nations in the world, seeks graduates who are willing to take studies relating to the position of India with respect to other countries. This course requires extensive knowledge of current affairs, the political and legal system, different national and international organisations, economic development, and trade relations with other countries and so on.Career prospects:Legal consultant and policy analystLegislative assistantPublic relations specialist and social researcherMarket research analystCivil service fast streamerTop Colleges:Jawaharlal Nehru University (Delhi)Jadavpur University (Kolkata)Christ University (Bangalore)South Asian University (Delhi)Madras Christian College (Chennai)11. Psychology:The human mind often baffles us. In this modern world, it is very important to know what goes on in that little device of ours. Psychology helps us learn and examine the various clinical, behavioural and emotional aspects of the human brain. It is a highly recommended career choice for most social science graduates.Career prospects:Psychiatrist, career counsellor, probation and parole officerAdvertising agent and market researcherHuman resources professionalLaboratory AssistantTop Colleges:Lady Shri Ram College (Delhi)Jesus and Mary College (Delhi)St. Xavier's College (Mumbai)Presidency College (Chennai)Christ University (Bangalore)Mithibai College of Arts (Mumbai)Gargi College (Delhi)12. Social work:Is caring for humanity your most cherished skill? If helping and assisting others in need gives you pleasure then this is the perfect course for you. It gives you an opportunity to learn the technical aspects of social work. It includes cultural diversity, social institutions, underprivileged groups, human behaviour and education.Career prospects:Nursing in hospitals and clinics, medical and psychiatric social work- mental health counsellor, family/marriage therapist, speech pathologist etcChild welfare services and health educatorSocial/Community Service ManagerTop Colleges:Tata Institute of Social Sciences (Mumbai)University of Delhi (Delhi)Rajagiri College for Social Sciences (Kochi)Loyola College (Chennai)Christ University (Bangalore)13. Sociology & Anthropology:A course in sociology/anthropology will give you the ultimate guide to the knowledge of human society.  It comprises family, education, religion, social institutions and associations, culture and traditions of the society etc. It is highly sought after course in India and other countries.Career prospects:Guidance counsellor and journalismHuman Resources Representative, lawyer, policy analyst, social activism etcManagement consultant, public policy analyst, market research analyst and media plannerHuman services administration, social work, education and law enforcementTop Colleges:Loyola College (Chennai)Miranda College (Delhi)Christ University (Bangalore)Hindu College (Delhi)Hansraj College (Delhi)Punjab University (Chandigarh)Ashoka University (Sonipat)

MindCypress ,#1 Online Digital Marketing Course | Digital Marketing Courses
 11 November 2019  
Art

MindCypress ,#1 Online Digital Marketing Course | Digital Marketing CoursesWill computing overtake digital marketers ?Online digital marketing course Digital promoting, Mindcypress on-line promoting, E-marketing, Mindcypress web promoting and Social Media Marketing: we have a digital marketing courses tendency to all have detected them, A LOT. generally Online digital marketing course these square measure even used as similar. i believed of clearing the terms along side providing answer to "What is digital marketing". Social media promoting refers to promoting victimisation the social media sites. digital marketing courses Social media may be a platform accessible to anyone with web access. It permits an organization over simply promotional campaigning; it lets them interact with its user. Beside engagement social media is a strong tool with analytics, straightforward integration with different media, etc. Online digital marketing course MindcypressOnline digital marketing course Internet promoting, also digital marketing courses called on-line Mindcypress promoting refers to promoting that necessitates use of web affiliation. It includes advertising, research, promotional Online digital marketing course campaign, etc. go by associate organisation. It makes use of company’s web site in conjunction with email promoting, digital marketing courses social media promoting, computer programme promoting, affiliate promoting, show advertising, linguistics advertising (semantic analysis accustomed link ads to content), activity targeting (targeting supported user’s activity), article video promoting (short videos regarding specific topics victimisation content from articles and different text sources and shared through video sharing sites). Online digital marketing course MindcypressOnline digital marketing course AI square measure Mindcypress digital marketing courses already being Mindcypress programmed to put in writing content, comments and articles supported what they learn from the manner humans write. One method of this can be referred to as tongue process that helps the system perceive Online digital marketing course however humans speak and act. It analyses keywords, sentiments, however individuals react to varied styles of content and develop posts supported this. The second method would be the automation of posting across numerous platforms. A system will track once a website gets most traction during a explicit geographics, what form digital marketing courses of posts get a lot of attention, which websites square measure most favourable for a selected topic and might stream the content to be announce at regular intervals reckoning on what's the most effective possibility. Online digital marketing course Mindcypressdigital marketing courses It will even Mindcypress be able to mechanically track the quantity of hits and Mindcypress shares on any explicit website or topic.digital marketing courses That being same, any machine cannot fully eliminate somebody's job however augment the task to form it easier for humans to finish. digital marketing courses Mindcypresswww.mindcypress.com

"The Puppet Show"
 14 March 2018  

What a beautiful life it was without the virtual reality headaches. Babloo with Golu calling Titu and Monu with other friends were rushing to the nearby fields to play cricket, volleyball, football, gilli danda and kabaddi. They were even so fond of sack race, cycling, hide and seek and a number of other exciting games not only to keep them entertained but also to stay fit and fine. Then, Babloo, Golu, and Titu were growing up playing various outdoor games, the games which need sharp mind, attention, keen intellect and alertness. They were also doing best in their studies and pursuing good careers. It is true that they didn’t know the magic of the computer and internet. If they were given such facility, nobody would have beaten them. Here, what I want to highlight that yes they were lacking a facility, but still, they were the go-getters, the trendsetters. With the advent of computer and internet life changed hugely. Nowadays, kids are ‘internet-babies’ and youth are ‘puppets’ in the hands of the internet. I don’t dare to say anything against internet and it has a lot of contribution to our life. If our life is getting better and better, it is only because of the internet. But as we know “too much of everything is bad”, we should have control over its use. Along with free internet data available, not only youths but most of the people are getting addicted to the internet and social media. Kids cannot stay away from online games, cartoon videos and new varieties of apps are also coming up which fascinates the young minds.Social media is gaining huge popularity day by day. It’s indeed a great idea to stay connected to friends, family, admirers, and well-wishers. Personally, I feel it’s a great platform to expand your knowledge and information base. It connects you to a group of like-minded people, using it we grow our business, increase our fan followers. We also get to know about day to day happenings. But, the excess use of social media leads to frustrations also. There is a kind of virtual competition going on. People are busy showing off that they can afford to visit foreign countries, go to expensive hotels and can enjoy the exotic holiday trips and at the same time busy uploading picture, to make others feel that “yes, I can afford and I am living such a lavish lifestyle.” Those people, who really can’t afford, feel sad and broken and it also makes them feel bad. It gives them a chance to curse their destiny; it creates and spreads jealousy and narcissism among people. If we post something on social media then we expect more likes and comments and if there are more likes we feel like winners, if fewer likes and comments feel like losers. Somehow, it disturbs our mental peace. Yes, I have seen many teenagers struggling to get more likes, comments, and shares. After the addition of love, wow like emoticon buttons, there is competition to get more loves, wows. Is it a real life? We forget that this is not the taste of a real life.As per my observations on social media behavior I found there are a few types of social media users which can be divided into the following groups;Group-1 (The smart users): These types of people always love to give likes or comments if you look beautiful, smart, if you post pictures of your exotic holiday trips, get good jobs in big companies. Let me say, this is the reason you get more friends and it can also be the reason for losing some friends as they can't see you going, growing, or happy.Group-2 (The Genuine users): There are some people who always give likes and comments from their hearts being yours true and genuine admirers and they never hurt you. They can be the biggest supporters and friends.Group-3 (The Deliberate users): Some are there who prefer to give likes, loves, wows and comments as they expect you to do the same and it’s their sweet strategy to get more likes in return. They can be described as sweet “Like collectors & counters”. Group-4 (The Snobs): Some users are there who give likes and comments only when they find and think, “Oh, yes…this guy is of my level”. Otherwise, they don't care.Group-5 (The Moody users): There is a type of moody users group. They are so moody in this matter and you can't predict when you are going to get likes and comments from them. Group-6 (The Silent users): Another group of users is there who never give likes or comments and don’t bother even if you don’t give likes, comments on their posts.Group-7 (The Jealous users): Some people knowingly avoid you, only because “it is you” and they feel jealous of you, your followers, friends and the more likes and comments you get the more it makes them upset. Group-8 (The Selfish users): The selfish users are the true bargaining kind of people, “If you give likes, I will give likes, if you don’t, I won’t”. However, they start liking your posts like ‘your one and only friend’ and beautiful comments to make win your hearts. But, if they don’t get return likes or comments they just stop there.Group-9 (The Go with the flow users): Go with the flow users are very diplomatic. They give comments, likes, loves on your posts, pictures only when see and find your mutual friends giving you likes, loves, wows, then they can’t tolerate and even if they don’t like they give it only to go with the flow.Group-10 (The Game watchers): Last but not the least, the ‘Game watchers’ love to watch the game till the end. They just pause a bit, then wait and watch how your posts are performing in the ‘Like & Comments Game’. If your posts get more likes n comments then they decide to throw likes. The story doesn't end here. Many people are opening fake accounts and flirt with girls and start chatting with them. As everything has its pros and cons even social media has its own advantages and disadvantages. It is undoubtedly the biggest source of communication, interaction, entertainment or infotainment. It is used in a wrong way causing major issues. Cyberbullying, hurting each other and insulting people are very common these days. Teens are completely trapped by the momentary bliss social media gives. We are celebrating festivals, important days and throwing parties being obsessed with posting pictures and giving status updates by forgetting the actual purpose of the event. In this entire process, we people are getting puppets in the hands of technology and social media. It controls our emotions, it gives us pleasure, and our life is controlled by how many likes, loves, and wows we get. It is also creating frustrations among the youths as they see their friend going ahead, achieving success, going on foreign trips, spending holidays in posh hotels, buying luxurious cars and houses and they can’t do it. It makes them feel low and bad about themselves and their positions. But, they must understand that “all that glitters is not gold” and people do it only to show others. In the name of social media, we forget the actual relationships because we are so busy with this ‘virtual friendship’. As per a new study, we now spend more time on our smartphones than with our partner. While at home, we too remain busy with our smartphones, updating our status on social media and it’s like as if a puppet show is going on and we are the puppets in the hands of social media. Hence, we must understand the pros and cons of social media and it should be used to make our lives better not bitter. We should not be addicted to it. There are a lot of benefits from using these platforms. We can follow social media news, can read good articles, and can keep in touch with friends and family who may be physically far away. But sometimes, we should take a break from it, just put the windows down, enjoy the fresh air, breathe, read some good books, do gardening, go for a walk, spend time with family & friends, play some outdoor games and do some charity work and it will give you the real pleasure of being with the real people.

How to start earning from your Hobby?
 24 September 2019  
Art

How to start earning from your Hobby?You might have heard people talking about following your dreams and passion but it is not as simple as it sounds, let’s face it, you need to fill your stomach before you fulfil your dreams of doing something that you truly love.Here’s the big secret! You can now make big bucks out of your hobby, for some it may become a good side income and for some, it can lead to much greater fortunes. So stick with me here because we are now going to discuss the ways through which you can start earning from your hobby.Let’s get started.1.) Sell Your Product on Amazon / Flipkart:Your product may be a painting, craftwork, jewellery or anything that you make out of your hobby. Popular websites like Amazon, Flipkart, etc. allows you to sell your product on their site. You can register yourself as a seller and start selling your product. But here’s the main issue with that, it is not available in every city. Fortunately, there’s a simple solution that you will find in the next point.2.) Social Media:Gone are the days when social media was used just to connect with friends and posting our pictures. It has now become a huge marketing platform. You can sell your product online, or in case your hobby includes dancing, singing, etc. which doesn’t come under product, you can still make money on social media. To know more about how to earn money through social media, check this: How to make money from Social Media?3.) Youtube:Youtube needs no introduction, we all know at least one person who has a youtube channel and is trying to earn or already earns a good amount of money. There are so many YouTubers that are now becoming stars. So why not give it a try? “Youtube has potential if your hobby does.” You just need to create value able content and once your channel is monetized, you can earn by placing ads and through affiliate marketing.4.) Create your Website / Start a Blog:You can create your own e-commerce website and sell your products. Now, this comes on a costlier side, this is the reason why social media is booming. Another thing to do is to create a blog. You can easily start a blog using Blogger or Wordpress and once it gets approved by Adsense, you can start your earning. Apart from this, you can also do affiliate marketing by providing the links in your blogs.These were the ways through which you can earn money online and at the same time do not sacrifice what you love. Amazing, isn’t it? We hope it was helpful. For any digital marketing assistance, contact us (dezignape@gmail.com).

5 Surprising Things You Are Doing to Sabotage Your Mental Health
 6 September 2019  

It is flat out amazing just how potent our daily routines and lifestyle habits are in influencing mental wellness. While we might assume that mental health issues are the direct result of experiencing a traumatic event or chronic stress, in reality, it is our self-sabotaging habits that can spark symptoms of anxiety or depression.The mind-body connection is incredibly tight. When either one of these core aspects of our being are out of kilter a cascading litany of negative effects will impact the quality of our mental health. This means that our focus each day must center on ways to bolster each: our physical wellness and our mental health.We may not give a moment’s thought to our habit of falling asleep while scrolling through Instagram at the wee hours each night or of stubbornly resisting forgiving someone who has wronged us. These and other ordinary daily actions can become potholes to trip us up, preventing us from feeling our very best psychologically. Below are some common behaviors that may contribute to a less-than-ideal mental state.5 Mental Health Saboteurs Sleep deprivation. As enticing as Netflix binging is, by shortchanging our sleep hours we are unwittingly undermining our mental health. The circadian rhythm, or the sleep cycle, is hardwired into our biology. Mess with that and suffer the consequences, including a weaker immune system, depression, irritability, anxiety, heart problems, and more. According to an article published in Neurologic Clinics [Andrew Krystal, M.D], there is increasing acknowledged that sleep problems and mental health disorders involve “bi-directional causality.”While true that many mental health disorders include sleep disturbances as a prominent symptom in diagnostic criteria. According to a recent article by Harvard Medical School, a whopping 50%-80% of patients seeking psychiatric treatment have chronic sleep issues. Emerging clinical evidence is now shining a light on the causal nature of sleep issues on mental health.How do we improve our quality of sleep and boost our mental wellness?Establish a regular sleep schedule, an earlier bedtime has a positive effect on mental health. Aim for a minimum of 7 hours of sleep nightly.Shut down electronics for at least one hour before bedtime.Limit caffeine, avoid caffeinated beverages after 3pmAvoid exercise after 7pmPractice relaxation rituals before bed, such as taking a warm bath, meditating, writing in a journal, practicing gratitude, and sipping chamomile tea.Lack of exercise. Too many Americans lead a sedentary lifestyle. Couple that with a poor diet and it is no wonder that depression and anxiety rates are rising. The mind-body connection dictates that to reach a state of positive mental health, the body needs to move. Regular exercise is a key element for improving not only physical health but also for elevating mood and reducing anxiety.Clinical evidence of the connection between getting regular exercise and achieving optimum mental health is well documented. An article published in the Journal of Clinical Psychiatry sums up these findings nicely, explaining that physical exertion increases blood circulation to the brain, influencing the HPA-axis and the limbic system, affecting mood, reactivity to stress, memory, and motivation.Activities that will help boost mental health include:WalkingRunningSwimmingCyclingDancingGardeningHikingHolding grudges. You know those icky feelings we may harbor towards another that rattle around in our subconscious? Well, those negative emotions are bad for our mental health. While our stubborn pride may prevent us from letting go of a grievance, it is important to wellbeing that we learn how to move forward instead of ruminating on such negativity.Hanging on to negative feelings is stressful. The roiling emotions caused by festering resentment or anger can lead to anxiety disorders, states an article published in the Journal of Psychopathology and Behavior Assessment. Emotion regulation, posit the authors, is an important strategy for diminishing feelings of fear and emotional reactivity.Try these tips for releasing pent up negative feelings:Practice forgiveness toward those who may have inflicted harm on you. This is not the same as reconciling with them or forgetting the incident but refers to letting go of the attached emotions to the slight through the act of forgiveness.Journaling can help diffuse feelings of resentment or frustration. By jotting the feelings down on paper they lose much of their potency.Start a gratitude journal and list three things per day that you are grateful for. This helps override those other negative emotions with new positive ones.Practice deep breathing exercises or meditation to help release the negativity.Excessive drinking. While an occasional alcoholic beverage is no big deal for most people, a tendency to overindulge can have dramatic negative consequences on mental wellbeing. In fact, substance abuse can stealthily tip into a substance use disorder. When addiction or chemical dependency results, negative life consequences ensue. Those can cause someone to spiral into depression or to acquire an anxiety disorder.The Centers for Disease Control have created guidelines for discerning what is moderate and what is heavy alcohol consumption. These guidelines stipulate that moderate alcohol consumption is limited to one alcoholic drink per day for women and two drinks for men. A “drink” is equivalent to a 5-ounce glass of wine, a 12-ounce beer, or 1.5 ounces of hard liquor.Social Media. Increasingly, social media overuse is being associated with depression and anxiety disorders. Something that at one time was hailed as a fun way to stay in touch with friends and family has morphed into a source of distress for many. Social media is a giant time-sucker, erasing hours of productivity each day in exchange for mind-numbing infinite scrolling. This can lead to loss of sleep, eye strain, poor posture, and symptoms of behavioral addiction.Most concerning is the negative impact social media over-consumption has on mental health. Many people find that viewing the seemingly perfect lives, faces, bodies, wardrobes, etc. posted on social media feeds can leave them feeling depressed and inadequate. Body image issues, cyberbullying, social media shaming, and low self-esteem are very serious consequences that can result in social anxiety, depression, and lead to isolating behaviors.Tips for reducing social media exposure:Give yourself a defined time limit on daily social media use, and stick to it.Stop scrolling social media at least an hour before bedtime.Go on a social media fast and just log out for a month to restore sanity.

Karma : Indian point of view to western questions
 18 March 2018  

Karma: Myth and Philosophical TheoryFew days ago, I read an article on Karma. I have enjoyed that Article. It is very rare when you get chance to read an article which force you to bend your mind for thinking beyond the boundaries of your bubble of thoughts. I would like to request with reader that if they want they can visit my friend website. He writes about various topics and ideas which are energetic and great.His Article raised many question about the concept of karma. I replied him in his comment box but that was short and unorganized reply. So, I thought that it should be create as blog where I would be able to explain my point more efficiently. There is five major question raised in that article. These questions are related to law of karma, implication and evidence of existence.The first question is about if there is some kind of karma (good and bad), than who will decide that what is good karma? According to whom it will indicate that Karma is good or bad?Before exploring this answer, we must understand that in western dictionary, karma is considered as Consequence of our action. But in Indian philosophy, the definition of karma is slightly different. Karma is not confined to mere consequence of an individual action or action of a society. The word "Karma" is defined as consequence of an individual action within fold of adharma and dharma. Here, Dharma is the natural properties define by Nature to an object and adharma is resistive nature towards someone natural properties. For example, Water has properties to cool material object and Fire can burn objects. These properties of fire and water have predetermine consequence by nature. This is how nature has been constructed and natural consequence is mechanically knot with infinite causality with others. So, human natural properties has been define into three nature- Good (Sattav), Bad (Tamas) and Gray (Rajas). No human can be extreme good or bad.In various ratios, our natural properties have been construct which is direct or indirect result of our location and the era we born.So, Karma is consequence of our action which is result of what we do against or in favour of our swadharma (A term defined for individual dharma because people have various properties). It is not plain consequence of our action.[caption id="attachment_8979" align="aligncenter" width="321"] Endless Knot of karma[/caption]Now, Question arise what is good karma and what is bad karma?As a man himself sows, so he himself reaps; no man inherits the good or evil act of another man. The fruit is of the same quality as the action.— Mahabharata, xii.291.2This verse of mahabharata explain an outline of Good and bad karma. Human life is mirror of his own action. Definition of Good karma is comes from your own perception about world. If a person want to be wealthy, he must do action which not hurt someone else financially. If a person want to be love by everyone, he must be kind to others. There is no God words and holy direction to achieve good karma. There is only one dharmic rule."Do the same action which you expect from others."So,good and bad karma according to whom? This can be answer with this dharmic rule that "according to you". According to our understanding of good and bad karma.Irrespective of this dharmic rule for karma, Human is social animal. In this world we are so strongly interlinked that sometime it is hard for us to even understand that what went wrong within our society. In that situation, Hindu philosophy introduces the concept of Guru or swami. a person who studied the society and spread word against any action or karma which is not in line with current need of society. They are like ancient social reformer. Because eastern religion, especially Hinduism has decentralised religious structure, so it is very hard to challenge any change proposed by Guru and swami.But the negative side of this decentralise religious structure is that it take long time for social reform.The second question raised by article is that the idea of karma concerns free will. The dividing line between what is free action and what is not free action is unclear. Accusation has that Indian school of thought says there is moral consequence to freely undertaken actions. This idea is really thought provoking that weather karma conflict with free will of human. But the bigger question is that do we have really a free will? Let's understand with an example.I was habitual drinker of Coca cola in my young age. Whenever I got chance to drink a cold drink, I always ordered to shopkeeper for coca cola. That was spontaneous to me because my brain was habitual for that. This thing happens with many people for various habits. Some people prefer orange juice over other fruit juice. Some people always prefer apple over other fruits. So, our action or we can say, our choice is construction and pattern of our habits, our patterns. Our will (which is spontaneous) has been drive through such repeated information in our sub conscious mind. Do we have free will? or it's just mechanical outcome of our sub consciousness[/caption] Sure!! We are conscious human being and when it comes to choose different action from our habits we chose with a will we think are free. But the question is that really an action depends on our free will.I think partially its depend on our free will but mostly it is depend on how we look that action or will. Our conscious brain always calculates the risk and tracks all information about that action before executing. Any bitter experience and memory can put that action on hold. But at final stage, it is required other natural properties like ratio of taking risk, our passion for that action (if it attach to a passion) or our current physical and financial condition.We simply do not wish and start implementing. It is complex.Well, now there is concern that some ideas are result of outside moral force which has power of judgement and of inflicting repercussions. As we understand that free will is almost result of our understanding about world and the natural properties which we inherit. So, any action which we do within social framework has social implication. Every society has primitive understanding of world. This infinite net of primitive understanding of world and our collective experience from past is reflect in our current culture, social norms, social ideologies and rituals. Primitive understanding of natural phenomenon has created social ideas.it has no direct relationship to do with original philosophy.These social ideas are rigid and the power of judgement to any different idea comes from these social rigid ideologies and experience. The moral implication has no direct link with original philosophy but social peer pressure which follows the law of social majoritarianism.Yes, there is moral consequence of free will. But this consequence is not result of conflict with karmic theory but these moral consequences are result of contradiction with social framework which based on rigid idea. This rigid idea is result of collective social experience and understanding. These ideas have been promote and protect by religious institute in western religion while in Hinduism there is no protection for such rigid ideas. But as stated, due to decentralize system of religious knowledge such idea still exist in various shape and form in Indian society. I do not think that there is any contradiction and parallel fight with karma and free will here. I often observed that western scholars approach to Indian philosophy with western social theories and analytical tools. For understanding of Indian core belief and philosophy. They should understand that Indian society, Indian point of view and Indian philosophy cannot be analyse with the social theories which is developed for western societies.There was another concern that whether in Indian philosophy there any clear distinction between free will and what is not free?I have to agree with this question that there is no clear distinction because we have failed to defined free will. Whether or not humans have free will is a question that philosophers have debated for centuries, and they will likely continue to do so. Psychology can provide some insights into how free will—or at least a belief in its existence—might work, but beyond that, we likely cannot verify or invalidate its existence.There is third problem was with theory of karma which said "if you do good karma, the consequence will be good. A bad karma result bad consequence".I think this the toughest question to answer. writer says in that article"It is hard to see how some kind of natural karmic law could understand good and bad which are subjective to moral ideas that depend on the perspective of a personal agent, whether that person be a human being or God."First mistake which I found that this is utterly misunderstood concept that the karmic laws is idea based on a perspective of a person or God. The theory of karma is result of long time observation by many sages and their early understanding about people various condition. Second thing which is being conveyed by Indian philosophy that Nature itself an automatic mechanism, Humans are just part of this large mechanism. Universe is materialistic result of this natural mechanism.[caption id="attachment_media-66" align="alignnone" width="3840"] Dalai Lama on Theory of kamra[/caption]Human lives within universe, so any small human action result effect on nature.  The question is that whether law of karma has any empirical evidence or not? I am doubtful that these evidence is like mystical experience. I have few experiencing evidence and many millions people have few but it is not as applicable for all others who haven't experience it. All natural laws like karma (Dharmic action), Dharma (Righteous way of life) , Gyana  (self-Enlightenment) & Maya (Materialistic illusion) is very personal in nature. In physical world, a scientist spend his all life and invent something which can be used by every other being which is not involve into the studies of that invention. While In Laws of nature, Only a person can experience the natural power, self-enlightenment , materialistic illusion when he do his part of tapas (natural enlightenment).The question rises how we can achieve that enlightenment. Many suggest Yoga, wondering within nature, social works, spending time with Gurus and Swami. But I find it partial practices. The real enlightenment can be attend by Four methods explain in Bhagwat Gita.Karma yoga (a life with righteous action)Gyan yoga (A life which spend to studies nature and natural activities)Bhakti yoga (a life which involve deep devotion for anyone, your life partner, kids, any kind of God, communities)Raja Yoga (A life which is indulged into your profession which you do)Hinduism makes sure that everyone attends Moksha at last. We can have very different blog about this topic.Well, Karma is myth or not is very different question. I think, I am unable to answer that question in this blog. But I would like to have a short note over this. Writer wrote that"If God decides for that to happen on any particular occasion. There are no absolute laws of cause and effect outside the will of god".I would disagree with this statement for two reasons.First reason is that in all Hinduism scripture it stated that god and avatar (incarnation of god on earth) can have consequence (bad) of their moral actions (which was suitable for that different era). Let's take example from the Indian epics of India "Ramayana" and "Mahabharata"In Ramayana, Ram had friendship with sugreev ( a exiled monkey king). His brother bali (another powerful monkey king) had stolen the kingdom and sugreev wife from him. So he decided to take help of Lord Rama. But Bali had a boon that anyone who comes in front of him loose his half power to him. So Rama decided to kill him by hidden passage of trees. But when Lord ram, reincarnated as lord Krishana than Bali killed Krishana. Bali had taken rebirth as archer on era of Mahabharat. Lord Ram had been to face consequence of his action in another birth.Second reason thatO son of Prtha, there is no Karma prescribed for me within all the three planetary systems. Nor am I in want of anything, nor have I need to obtain anything—and yet I am engaged in karma. Chapter 3, Verse 22 .Here Lord Krishana describes how he is also bounded with laws of karma. These two example clearly describe that even god is bounded to these laws of nature. Natural laws are most powerful and govern universe.#smblogcontest

Digital Marketing Certification Course (MindCypress) Is digital marketing all about SEO
 8 November 2019  
Art

Digital Marketing Certification Course (MindCypress) Is digital marketing all about SEO1. computer programme improvement (SEO)Digital Marketing Certification CourseSEO involves MindCypress growing on-line visibility in non-paid (organic) computer programme results. once outstanding search engines connect users with product websites, MindCypress Digital Marketing Certification Course they don’t pair by shot. each user receives associate personal results page supported keywords, user’s location at the looking out time, and their browsing history. Organic search results show in an exceedingly list and square MindCypress measure Digital Marketing Certification Course hierarchical  victimization the search engine’s algorithmic program. Organic SEO is five.66 times higher than google advertisements that are paid, as per a report by New Media Campaigns, 2018. Digital Marketing Certification Course MindCypress2. Pay-Per-Click AdvertisingDigital Marketing Certification Course Pay-per-click (PPK) MindCypress promoting covers the bottom SEO ignores, paid traffic from search engines. Google AdWords is that the most well-liked PPC platform. MindCypress Digital Marketing Certification Course Next is Bing Ads. PPC digital promoting technique could be a technique whereby search engines charge an organization for each click on their advert. The relevant ads show within the news feeds of a company’s target user base. Digital Marketing Certification Course MindCypressMindCypress Digital Marketing Certification Course PPC brings some five hundredth a lot of conversions as compared to organic traffic. As per a report by Social MediaToday, throughout the year 2017, over seven MindCypress million advertisers invested with a complete of $10.1 Billion in PPC.3. Social Media promotingMindCypress Digital Marketing Certification Course Content makes positive that there's invariably one thing fascinating you'll be able to provide to your readers and followers. Social media helps and MindCypress provides unfold the content wherever your target audiences square measure. each vendor promoting Digital Marketing Certification Course strategy has SMM as a vicinity. It permits the merchandise vendor to attach with their customers a lot of intimately. Social media advertising equally permits that product MindCypress vendor to slim their target market. Use the information they’ve collected regarding their users. Digital Marketing Certification Course MindCypress4. Content promotingMindCypress Digital Marketing Certification Course Content promoting is that the technique of delivering user content to get a lot of traffic, leads, and sales. Twitter comments, YouTube video comments, and Digital Marketing Certification Course blogs on your web site all comprise content MindCypress promoting. Content promoting works as a result of it combines exceptional content with different forms of digital promoting Digital Marketing Certification Course like SEO and Social Media promoting.This content will live anyplace on-line. Content promoting isn't invariably regarding sales however a lot of thus regarding participating and educating your customers to make whole recognition, trust, and equity. Digital Marketing Certification Course MindCypressMarketing content prices sixty two % but ancient promoting and produces regarding thrice the amount of leads. (Metric Application)5. Affiliate promotingMindCypress Digital Marketing Certification Course Affiliate promoting provides the net users to links regarding product or services, raise them to push them, and if they generate a conversion to share their profits. Digital Marketing Certification Course It MindCypress refers to the method of paying for MindCypress conversions. Think of it as a step to hiring a salesman for your product or service (commission-based). in keeping with stats by Mediakix, pay on Affiliate promoting is calculable to the touch $6.8 billion, growing at ten.1% every year. Digital Marketing Certification Course MindCypressApproximately eighty one of Brands implement Affiliate promoting to get leads.6. Influencer promotingMindCypress Digital Marketing Certification Course Brands have collaborated across channels with social media influencers over the past 5 years to boost awareness regarding their brands. Influencer promoting has mature from associate auxiliary promoting strategy to a $5-10 billion sector. Brands promote their Digital Marketing Certification Course product/service by sponsoring the net content MindCypress of associate influencer. Influencer promoting gains quality attributable to social media channels like Snapchat and Instagram. corporations rent Instagrammers with most followings to push their whole by posting one or a lot of product photos by corporations. Digital Marketing Certification Course MindCypresswww.mindcypress.com

"The Puppet Show"
 14 March 2018  

What a beautiful life it was without the virtual reality headaches. Babloo with Golu calling Titu and Monu with other friends were rushing to the nearby fields to play cricket, volleyball, football, gilli danda and kabaddi. They were even so fond of sack race, cycling, hide and seek and a number of other exciting games not only to keep them entertained but also to stay fit and fine. Then, Babloo, Golu, and Titu were growing up playing various outdoor games, the games which need sharp mind, attention, keen intellect and alertness. They were also doing best in their studies and pursuing good careers. It is true that they didn’t know the magic of the computer and internet. If they were given such facility, nobody would have beaten them. Here, what I want to highlight that yes they were lacking a facility, but still, they were the go-getters, the trendsetters. With the advent of computer and internet life changed hugely. Nowadays, kids are ‘internet-babies’ and youth are ‘puppets’ in the hands of the internet. I don’t dare to say anything against internet and it has a lot of contribution to our life. If our life is getting better and better, it is only because of the internet. But as we know “too much of everything is bad”, we should have control over its use. Along with free internet data available, not only youths but most of the people are getting addicted to the internet and social media. Kids cannot stay away from online games, cartoon videos and new varieties of apps are also coming up which fascinates the young minds.Social media is gaining huge popularity day by day. It’s indeed a great idea to stay connected to friends, family, admirers, and well-wishers. Personally, I feel it’s a great platform to expand your knowledge and information base. It connects you to a group of like-minded people, using it we grow our business, increase our fan followers. We also get to know about day to day happenings. But, the excess use of social media leads to frustrations also. There is a kind of virtual competition going on. People are busy showing off that they can afford to visit foreign countries, can go to expensive hotels and can enjoy the most exotic holiday trips and at the same time busy uploading picture, to make others feel that “yes, I can afford and I am living such a lavish lifestyle.” Those people, who really can’t afford, feel sad and broken and it also makes them feel low. It gives them a chance to curse their destiny; it creates and spreads jealousy and narcissism among people. If we post something on social media then we expect more likes and comments and if there are more likes we feel like winners, if fewer likes and comments feel like losers. Somehow, it disturbs our mental peace. Yes, I have seen many teenagers struggling to get more likes, comments, and shares. After the addition of love, wow like emoticon buttons, there is competition to get more loves, wows. Is it a real life? We forget that this is not the taste of a real life.As per my observations on social media behavior I found there are a few types of social media users which can be divided into the following groups;Group-1 (The smart users): These types of people always love to give likes or comments if you look beautiful, smart, if you post pictures of your exotic holiday trips, get good jobs in big companies. Let me say, this is the reason you get more friends and it can also be the reason for losing some friends as they can't see you going, growing, or happy.Group-2 (The Genuine users): There are some people who always give likes and comments from their hearts being yours true and genuine admirers and they never hurt you. They can be the biggest supporters and friends.Group-3 (The Deliberate users): Some are there who prefer to give likes, loves, wows and comments as they expect you to do the same and it’s their sweet strategy to get more likes in return. They can be described as sweet “Like collectors & counters”.Group-4 (The Snobs): Some users are there who give likes and comments only when they find and think, “Oh, yes…this guy is of my level”. Otherwise, they don't care.Group-5 (The Moody users): There is a type of moody users group. They are so moody in this matter and you can't predict when you are going to get likes and comments from them. Group-6 (The Silent users): Another group of users is there who never give likes or comments and don’t bother even if you don’t give comments on their posts.Group-7 (The Jealous users): Some people knowingly avoid you only because “it is you” and they feel jealous of your followers, friends and the more likes and comments you get the more it makes them upset. Group-8 (The Selfish users): The selfish users are the true bargaining kind of people, “If you give likes, I will give likes, if you don’t, I won’t”. However, they start liking your posts like ‘your one and only friend’ and beautiful comments to make win your hearts. But, if they don’t get return likes or comments they just stop there.Group-9 (The Go with the flow users): Go with the flow users are very diplomatic. They give comments, likes, loves on your posts, pictures only when see and find your mutual friends giving you likes, loves, wows, then they can’t tolerate and even if they don’t like they give it only to go with the flow.Group-10 (The Game watchers): Last but not the least, the ‘Game watchers’ love to watch the game till the end. They just pause a bit, then wait and watch how your posts are performing in the ‘Like & Comments Game’. If your posts get more likes n comments then they decide to throw likes.The story doesn't end here. Many people are opening fake accounts and flirt with girls and start chatting with them. As everything has its pros and cons even social media has its own advantages and disadvantages. It is undoubtedly the biggest source of communication, interaction, entertainment or infotainment. It is used in a wrong way causing major issues. Cyberbullying, hurting each other and insulting people are very common these days. Teens are completely trapped by the momentary bliss social media gives. We are celebrating festivals, important days and throwing parties being obsessed with posting pictures and giving status updates by forgetting the actual purpose of the event. In this entire process, we people are getting puppets in the hands of technology and social media. It controls our emotions, it gives us pleasure, and our life is controlled by how many likes, loves, and wows we get. It is also creating frustrations among the youths as they see their friend going ahead, achieving success, going on foreign trips, spending holidays in posh hotels, buying luxurious cars and houses and they can’t do it. It makes them feel low and bad about themselves and their positions. But, they must understand that “all that glitters is not gold” and people do it only to show others. In the name of social media, we forget the actual relationships because we are so busy with this ‘virtual friendship’. As per a new study, we now spend more time on our smartphones than with our partner. While at home, we too remain busy with our smartphones, updating our status on social media and it’s like as if a puppet show is going on and we are the puppets in the hands of social media. Hence, we must understand the pros and cons of social media and it should be used to make our lives better not bitter. We should not be addicted to it. There are a lot of benefits from using these platforms. We can follow the news, can read good articles, and can keep in touch with friends and family who may be physically far away. But sometimes, we should take a break from it, just put the windows down, enjoy the fresh air, breathe, read some good books, do gardening, go for a walk, spend time with family & friends, play some outdoor games and do some charity work and it will give you the real pleasure of being with the real people. 

The Many Advantages of Outdoor Play on Children
 27 September 2019  
Art

Numerous parents fear that their kids won't "like" being outside exposed to the harsh elements, or that they will become ill from being outside in the driving rain natural air. Hence, it is especially significant that small kids appreciate open air exercises in their initial youth training administration.An outdoor playground Equipment plays a vital role in this regard.Playing outside in harvest time, winter, and late-winter, each presents their very own one of a kind open doors for investigation and learning. In this manner, open-air play ought to be grasped in a wide range of climate, as it is vital for kids' continuous improvement. The Most Common Winter Myth Dispelled My kid will become ill on the off chance that they play outside in the harsh elements. Most grown-ups partner winter with getting colds and illnesses, for example, influenza. In any case, it isn't an introduction to the cool that reason these infections. Truth be told, it's probably going to be expanded the presentation to ineffectively ventilated indoor conditions, where microscopic organisms and infections live. By empowering open airplay in winter, youngsters increase genuinely necessary introduction to outside air and Vitamin D, while keeping away from microorganisms.Why Outdoor Winter Play is Important?See the outside through another focal point.All through the spring and summer, kids become familiar with splendid green foliage, blooms in grow, and warm air. As the alteration in season, they come to see different characteristics in their condition, for instance, dim shaded grass, fallen leaves, and ice.Commercial Playground equipment can do ponder for your kids.These enhancements outfit adolescents with new experiences and openings, for instance, getting some answers concerning the seasons, and the presence of cycles of plants. Through outside play in the winter, kids in like manner make sense of how to see their condition through another point of convergence, and N progress from being neglectful of conscious observers of their condition.The physical restorative points of interest of outdoor play equipmentPlaying outside in winter progresses physical improvement and flourishing. This is in light of the fact that outside play bolsters the usage of the whole body by offering an ensured space to run, bob, and exercise key muscle get-togethers.Through activities, for instance, riding tricycles, swinging, and running, kids increase their tremendous muscle use. This extension in physical development reinforces kids' gross motor headway and overall prosperity.It is critical that youths remain dynamic in the cooler months with the objective that they keep on structure rising aptitudes that are fundamental to their physical improvement.An extraordinary method to remain physically dynamic is through a Preschool playground Equipment for kids.The passionate advantages of open airplay Outside activities similarly advance excited therapeutic points of interest, for instance, confidence, and the ability to review perils. By enabling outside play in the winter, adolescents make sense of how to perceive dangers, for instance, dubious surfaces, and moderate they're direct to ensure their prosperity.Further, challenges related to winter circumstances, for instance, cold leaves, and games played in fog, also gives adolescents better ways to deal with develop their energetic aptitudes. Through bone-chilling games, kids make sense of how to research, collaborate, and find concordance in never-ending basic reasoning openings.The psychological limit of Commercial Playground equipment increment as they invest more energy in an outdoor playground for kids.The social advantages of open air playFinally, playing outside with others bolsters social progression and facilitated effort. This is in light of the fact that play tells youths the best way to collaborate in social occasions, which fuses making sense of how to share, organize, and settle hardship.Social outside play moreover allows kids to practice and motivate them to think greater. In winter, the physical changes to the outside condition give kids new open entryways for socio-enthusiastic play, and winter-themed games.Youths who are encouraged to explore through play are will undoubtedly adjust new capacities and beat troubles, which advances dauntlessness, quality, and self-support. The progression of these social capacities are significantly basic to the improvement of sound social associations, social capacities, and a strong sentiment of self.Interested in buying play equipment for an outdoor playground for kids? Contact Recreation Today and get a free quote!

How Fancy Differ From Other eCommerce Sites?
 5 September 2019  
Art

Present digital era, there is a huge market to buy and sell products through online. There are enormous e-commerce sites and opportunities are increasing globally. One such e-commerce site is Fancy. To start a business like Fancy try best multi vendor clone script .Let’s glance some of the features which makes Fancy differs.Picture Feeding And SharingFancy focus more on customers. They provide more space to the user and helps them to spend more time on the site by attractive picture feeding and sharing it to other social media. If you get bored by viewing pictures of products. You can upload your own attractive pictures and it can be shared with the other social media sites like Facebook, Twitter.Fancy’d & Follow OptionIn Fancy web store, you can buy products based on your need and wish, also you can view the product, like and add the product to the cart. In such e-commerce site, when you share your photos. If your pictures are attractive to other users or merchants, they can follow you. Also, you can follow other users or merchants. Fancy and fancy clone script provides a separate activity log, so that activities can be viewed.Video UploadingThe Fancy uniquely allow merchants to upload both pictures and video of their product. So that clear view of product features, usage of it are clearly demonstrated. Customer understands clearly and orders the product.Profile creation And Activity LogBoth customer and merchant can create and maintain their own profiles. Editing can be done and activity details like the customer can view, like their product also followings of their store. Customers can also view their followers in activity log.Unique Categories With Mass ProductsIn Fancy, various category of products are there, the admin of Fancy manages products and maintain them. The products are categorized for instant search with few clicks that will be easy for customers.Articles:Fancy provides space for customers to publish their article, they make interesting social space for customers to stay. Fancy proves again that it is social e-commerce site. The article can be likes and shared to other social medias.Global Activity:Fancy famous e-commerce site has spread its wings all over the world. The details of new stores opened and its location. The number of views and new products launched globally are shown in numericals and in map. Even there you can search for products, in that way location can be identified. World wide popular item are displayed with its details are shown. The world popular product can be add to the cart at the same moment.Subscribe For Newsletter:Viewers can subscribe to Fancy by entering their mail id. Fancy shares any news or offers for products you have viewed to your mail id.Return Policy:Fancy comforts users with an ordered return policy like 30 days, 15 days.No return policies, for product damaged by user.Global Languages And Currencies:Fancy is available in almost all the country, so it’s mandatory to have a site to support multiple language and currencies. With English as its base language and Dollar as its currency, they attract the attention of global customers.Features Of An App Like Fancy – SpiffyFancy clone sparkles with unique and standard features of Fancy and also provide interactive, user-friendly. Spiffy – Fancy Clone script is a reliable and customizable script. Trioangle works round the clock and supports best business ideas to you. If you like to start a webstore business, try fancy clone for the approachable, reliable and customizable experience.

Book: ILA IS ONLINE – Preeti Vayada
 29 March 2018  

Blurb:All mothers dream of their sons getting married, having children in a couple of years, and living happily ever after. But my dream was shattered into pieces, not to mention that it was because of a reason I cannot talk about in public.Well, after much thought and careful consideration, I have come to the realisation that it is not all over. Varun will get married. This time I will double check. Sameer told me that staying ‘Active’ on Facebook can help.The only problem is that I don’t know how to use Facebook. But how difficult can it be? If I can operate the washing machine and the smart TV, Facebook cannot be much harder. After all, Varun’s future at stake – and my name in society.Intrigue:“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – This is the crux of this book.This is the story of “Ilaben Patel” conservative mother who wish to get his son varun married to Aakruthi which calls off due to strange circumstances ends her into the social media vicious circle.What’s next,Could she subsist the concomitant of the social media infirmity ?What decision Ila took in addressing those aftermath?Did Varun get married ?My Review:Blurb hints the essence of social media which is supported by Splendid book cover (Facebook blue background) with a marriage procession horse and a chat text “Ila is online”, this is not the story of protagonist Ila rather its a anecdote of every mother Whose children are already trapped amidst the evils of social media. I cant stop appreciating the author who picked up this idea. Every sentence explains the agony of mother of techno-freak kids. This book is first person(Ila) narration with a dash of comical aspect. Author never missed the theme of chucklesome in the entire plot. Characters are very well illustrated.Author conveyed different angle of motherhood of extant society. Its a different approach in conveying message to the readers. Undoubtedly this is a reference manual for the present day fraternity mothers.“I saw my mother in Ilaben Patel” – I hope that consolidatesI rate “ILA IS ONLINE – Preeti Vayada” a 4.5/5 which carries powerful message,humour, motherhood emotions, family bonding and desi style. Its worth reading as this is of different genre and you will never feel bored. Believe me you will never regret reading this treatise.RegardsKiran K Adharapuram

Social Taboo : Termite to Society
 29 January 2019  
Art

In today’s era when we talk about equality and stability with the help of technology, system, same time many things still prevailing as it is.We don’t see much changes in society from certain angle. There are people who still want to be with old notions and beliefs. As far as it doesn’t harm anyone’s feelings is ok. But sometimes situations occurs where either or things one has to choose and at that time practical approach is needed.Indeed many things is changing and that shows positive signs in society. Many ways women’s are equal to men. They also do the same which men do. Woman shown their shining side in all fields of life. Many ways they become true achiever. When we look back in to history lady like Rani Laxmibai shown her strength for nation. Same way Kalpna Chavla, Sunita Williams also proven themselves.As a responsible person of society we have to be proud of them. But irony is remain still there. One side women is becoming more and more powerful in all sectors, at the same they face social taboo like woman have to be good looking and physical feet.In today’s time every woman is becoming fashion trended. There is nothing wrong in this, but when it becomes social pressure then it’s wrong.In our society when girl become 13 or 14 years mothers start to give tips on different topics. As far as own hygiene is concern yes every one should but that doesn’t mean to spend long time in parlour. At the age of 15/16 with the body changes if girls have hair on legs or arms, mummy or friends will not see her with respect. In some case classmates will gossip about this.Why girls have to go for facial, body Hari Removing on regular bases. Why can’t they choose to take liberty on that. Yes from the hygiene aspect it’s good but that should not be possessive. Along with this now woman/girls are becoming conscious about their look also. There is a taboo that woman should look good and sexy. Practically speaking what the need to look sexy. It’s a wrong notion that make up makes woman more glamorous. In accent time without these all products woman were having lust and beauty. Mostly importantly woman themselves don’t want to talk about this. They feel embarrassed if hair growth is there or face is not looking good.Recently during discussion one of the friend said to her friend that how can you openly talk about physicality and physical intimacy. Don’t you think it’s wrong ?What’s wrong in this. Why can’t anyone talk openly about this ? Land who gave knowledge about “Kamasutra”, on that land now people are hesitant to talk about this. Yes but this the same land where day by day rap cases are increasing.In school we need to have sex education not just to have it but with serious concerns.I think still there is time to come out from this all and work upon our social taboo. Who can able to do this they can change life.As a woman we need to come out from this taboo and work towards our betterment.#Hitakshi

StoryMirror in conversation with author Joyeeta Das
 28 February 2019  
Art

Q: Please give details about your initial education and forming years of life.A: I have completed my schooling from Auxilium Convent. Currently am pursuing my bachelor's in English language and literature from Adamas University.Q: How did you get interested in literature? What inspired you to write?  A: As a child I used love listening to Ramayana and Mahabharata, both of which my mother used to recite. Then it was Aesop's Fables and Panchatantra which further brightened my world of imagination. And finally, Khaled Hosseini made me delve deep into literature.I never really knew I could compose stories until my the then Creative writing professor- Shrabani Ma'am announced “... chocolate as a reward for the first three best creative works.” Better to say Chocolate acted as a muse and inspired me to use pen instead of sword, to strikeQ: What difficulties did you have to face with respect to literary work? A: Sometimes a few Literary works did turn out to be a bit less interesting.Q: What is your view about the present-day literary work? A: I think it’s more straightforward than the previous works.Q: Do you think that the emergence of digital and social media has given a new opportunity to creative writers? A: Absolutely, the emergence of digital and social media has made it easier for the writers who cant really afford the expenses of publishing their works. People can now simply post their works in social platforms and communicate with the rest of the world. Every literary text is...a mosaic of quotations... as said by Julia Kristeva, I think social and digital media helps bring the right design out of this mosaicQ: Please tell us something about your literary work. A: I am very restless, and thus, try to keep my compositions very concise as it would be definitely be viewed by restless people like me. And I try to make every composition unique. Q: What was your first literary work and how was it published? A: My first Literary work was published online by MyCampusPost, while I was interning with the company as a content writer.Q: How many ways literature can contribute to society in future?A: As rightly said by Jonas Mekas “ In the very end, civilization perish because they listen to their politicians and not to their poets". Literature can contribute to the society in numerous was, the list is endless.Q: Where do you see yourself after 5 years in the literary world?A: I would definitely like to see myself into people's heart. Even of those who find literature boring.Q: What ways would you suggest to build a community for poets?A: A group blog would be fine. Q: What message would you like to give to aspiring new writers? A: Just be yourself and try to bring the best out of you.Q: How was your experience of writing on StoryMirror?  A: Wonderful! Indeed. A great platform it is.Q: Would you like to say something about StoryMirror? A: I love the competitions organised by StoryMirror. And winning them has a separate joy. Every time I win, I feel that I re-establish my name – JOYEETA, which means ‘winner’ in Bangla.Here is the link to read my content https://storymirror.com/profile/jmypngvn/joyeeta-das/stories

BORN FREE TO LIVE IN A CAGE
 16 March 2018  

  All over the world, countries celebrate their independence day with great pride and gusto showcasing their strength and progress to be admired and awed by people. However, I wonder at times are we; human beings really free or liberated? Do we enjoy freedom in true sense? I’ll keep my thought process limited to India without going to the other parts of the world.Every human being according to me is free only at the time of birth. A baby has no worries about projecting the “right public image” and is happy doing anything and everything he wants to. As we grow, we are caged, shackled in many chains by the society- Social, cultural, emotional and lately technological.It starts when the baby (I’ll use ‘She’ as a pronoun as it encompasses ‘he’ too J!) is hardly a toddler. Parents love to show off his/her talents without any consideration for his/her moods and fancies. She has to sing or dance and entertain the relatives who are often least interested. Then there is a marathon for the best school in the city. The kid is again forced to mug up the likely questions to be asked at the interview, learn to behave in a certain manner at the age when she just wants to be left on her/his own.    Once at school the comparison starts with all the other children. Every parent wants the child to be the best - marvelling at studies, sports, debates and elocutions, arts, theatre, social etiquette and so on. In short she has to be a Superwoman, while the mothers sweat over every small detail like deciding what hobbies are “in”, what vitamin supplements to give the child for super-built body and extra-intelligent brain, what kind of clothes are in vogue for kids and so on. All advertisements put the pressure on parents to make a scientist/ doctor/ engineer or any professional (Please note that none off the advertisements think much of artists or farmersL! No wonders farmers have remained the most vulnerable lot in our “agrarian” economy for decades!). The harried parents, in turn pass on this frenzied madness on to their children. Every parent dreams of having a super successful child prodigy, irrespective of own talents that he has passed on in the child’s DNA at birth. We want our children to follow the career chart we have created for them taking in consideration the status, social acceptance, and money it will yield. What the child’s interests are is totally ignored.Once the school and college marathon is over and youth gets a plum job, then the other social pressures build up. A girl must learn to be graceful, super talented at juggling home and demanding career, must be having all the socially accepted attributes like – fair, tall, slim, social yet home-loving, educated yet sacrificing, modern yet with traditional values and the list is endless.This brings me to the fairness obsession in our country where most girls are bound to be wheat complexioned due to our geographic and climatic conditions. Having a dusky complexion is looked down upon and if you have a darker skin only God or fairness creams save you! I find the advertisements so ridiculous when a girl dreaming of a great career has to rely on fairness creams to prove her mettle! If she wants to remain single by choice then hell breaks loose. If she marries then her womanhood is not considered complete till she delivers a baby. Why I wonder, in a free country it becomes a privilege of all and sundry to barge into couple’s bedroom and discuss why are they not having kids and what could be wrong with them. Can we not let the parents decide when they want to bring in a life that is going to be their responsibility till they are alive?Men on the other hand are forced to bring home a handsome pay package and comparisons of how much comforts and luxury a neighbour can afford to give his wife vis- a -vis the poor husband becomes a main topic of contention. Once they become parents they too merrily join the same rat race that their parents had joined to ruin them.These are some of the socio-cultural shackles I strongly feel about. Emotional shackles too are somewhat intertwined in these as usually our Indian society loves to emotionally blackmail their loved ones to follow their commands. Log kya kahenge is the most dangerous epidemic that has been afflicted by Asian psyche. Social approval is a bug that has bitten all of us. Imagine the emotional state of a young girl when she is more than often rejected because she is NOT fair, slim or beautiful. She is most often an easy prey to depression. I wonder why we give so much importance to external attributes while totally ignoring the more important ones like nature, intelligence, compatibility etc. in a life partner. Are we shopping here for a curio to beautify home or wanting someone with whom we can share our lives! And same things go for men too - what with markets flooded with anti-balding treatments and all those fairness creams for men? He too is expected to earn well, be qualified with the most lucrative degree, have a macho figure etc. I often hear young girls asking for well sculpted men as their life partners. SO now the fire has reached even the other side of the society. At a young age he’s expected to offer all the comforts and luxuries when he’s still building his career!Added to all these cages, the worst shackle is the technology. We think human being created technology for comforts but today it has totally backfired on us impacting every aspect of the society. Just look around and see for yourself what have smart phones done to our lives! The downfall that started with the idiot box and further fuelled with the internet has been completed by the smart phones. Phones are getting smarter and humans are getting dumber. I’ve nothing against technology and if used sensibly it can be a great boon. We can now reach the entire world in a split second. Emails have become a passé with the advent of other more powerful and faster means of communication. Often Facebook and twitter has helped in reuniting people or in sending across a useful message. Today I too am saying what I feel thanks to this technology. We can surely not ignore the good things. However, we can’t turn a blind eye to the damage it does to our most profound institutions of marriage, family and society as a whole.  Families are fast disintegrating today as each one is happy to be in his on anda cell created by his Laptop, smart phone, personal TV or a tablet, and is constantly in his world with his headsets on. Cheating in marriages has never been so rampant and easy with the right to privacy. Virtual affairs ruin many marriages as one doesn’t understand that virtual love is bound to appear “perfect” and it’s only when you actually start life together you need to adjust and understand. Recently, a study revealed how social skills are being affected in this generation that spends most of its time in the virtual world. Family time is unheard of with each one immersed in his on virtual world. We forget that though wired from all sides we are not robots but human beings who are bound to need emotions like warmth, love and touch to thrive. The older generation who is not very tech savvy feels the brunt the most. They are mostly treated like a piece of furniture. The youth has no connect with parents leave alone grandparents. In our desire to connect across miles we have been disconnected from our own family.Family outings, dinners and gatherings do happen surprisingly even today but the most time and attention is hogged by these smart phones. Family time has become a joke with each member immersed in one’s cell phone- exchanging messages. Checking face book updates, updating status and so on.The family vacations are more for clicking selfies and check-ins to let the whole world on social media know the exotic place one is heading to. There have been many stand up comedies, what’s app forwards and tongue in cheek cartoons aimed at this but I feel we are quick to ignore these warning bells and laugh it off merely as a humour. So many have lost lives clicking selfies at dangerous spots but we are too slow to understand the implications. Are we really a generation of dimwits and our cell phones smarter than us? Only God save us in such situation…!All pictures Courtesy- https://unsplash.com

StoryMirror in conversation with author Kritika Mittal
 27 February 2019  
Art

Please give details about your initial education and forming years of life.I'm from a small town in Punjab and I am appearing for class 12th board exams this year and I want to be a social worker. How did you get interested in literature? What inspired you to write?  I've interest in literature from the very starting, poems, stories the way they are written and the hidden meanings have always inspired me to read and write more. For me writing is my passion, a way to outlet emotions so I would say my emotions are what inspires me to write. What difficulties did you have to face with respect to literary work? There have been many problems the top one being I've not taken classes for writing so yeah sometimes it backfires.  What is your view about the present-day literary work? Present day literary work is really great, new ideas with this new generation are spreading, people are becoming aware and literature is about love and that's exactly today's writers are doing. Do you think that the emergence of digital and social media has given a new opportunity to creative writers? Yes, I do think that the emergence of social media has given a new platform to the aspiring writers and artists. If it would not have been social media then I've been not writing this mail to one of the best organization. Please tell us something about your literary work. I'm a poetess and poetry is what makes me, when all the emotions are on the page, just in few lines and you can tell what the poet is feeling is amazing and wonderful. Literature is a way of living. What was your first literary work and how was it published? My first literary work was a poem on loneliness, and it was published in an anthology on loneliness with the help of delhipoetry slam and poem pajama. How many ways literature can contribute to society in future? Today's life is full of chaos, it's about materialistic things and literature is what gives joy and knowledge and it can change the world by changing the minds. Where do you see yourself after 5 years in the literary world?  Where people know my name, where my poetry connects to their heart, on tours for my book and meeting my lovely readers. What ways would you suggest to build a community for poets? I guess starting with a team of 40 with different languages and ways of writing each and every with its own unique style and then spreading the love, conducting workshops for free, having open mic and contests. What message would you like to give to aspiring new writers? The message I would like to give to the new aspiring writers is guys you're doing great, do not leave your pen because your pen is your sword and your words are your voice, you're the change that people desire. How was your experience of writing on StoryMirror?  Story mirror has helped me to change as a person, to evolve as a writer, to connect with others, it has been a wonderful ride with the team. Would you like to say something about StoryMirror? Storymirror is the best place I've discovered and I would love to be a part of this, there journey.Here is the link to read my content https://storymirror.com/profile/ocsu5rk7/kritika-mittal/poems

The Natural Playgrounds Company | Outdoor Playground Equipment | Preschool Playground Equipment
 21 October 2019  
Art

Numerous parents fear that their youngsters won't "like" being outside in the harsh elements, or that they will become ill from being outside wide open to the harshe elements natural air. Thus, it is especially significant that little youngsters appreciate outside exercises with commercial playground equipment in their initial youth training administration.Playing outside with outdoor playground equipment in pre-winter, winter, and late-winter, each present their own interesting open doors for investigation and learning. Along these lines, open air play ought to be grasped in a wide range of climate, as it is significant for kids' progressing improvement.The Most Common Winter Myth DispelledMy youngster will become ill on the off chance that they play outside with kids playground equipment.Most grown-ups partner winter with getting colds and diseases, for example, seasonal influenza. In any case, it isn't an introduction to the cool that reason these infections. Truth be told, it's probably going to be expanded introduction to inadequately ventilated indoor situations, where microbes and infections live. By empowering outside play in winter, kids increase truly necessary introduction to natural air and Vitamin D, while dodging microscopic organisms.Why Outdoor Winter Play is ImportantSee the outside through another focal pointThroughout the spring and summer, kids become acquainted with splendid green foliage, blossoms in sprout, and a warm atmosphere.These advancements provide youngsters with new encounters and openings, for example, finding out about the seasons, and the existence of cycles of plants. Through open air play in the winter, kids additionally figure out how to see their condition through an alternate focal point, and progress from being oblivious to cognizant eyewitnesses of their condition.The physical medical advantages of open air playOpen air play empowers the utilization of the entire body by offering a sheltered space to run, hop, and exercise key muscle gatherings.Through exercises, for example, riding tricycles, swinging, and running, youngsters increment their enormous muscle use. This expansion in physical movement underpins youngsters' gross engine improvement and by and large wellbeing.It is significant that kids stay dynamic in the cooler months with the goal that they keep on building rising aptitudes that are essential to their physical improvement.The passionate advantages of open air playOpen air exercises with commercial playground equipment likewise advance enthusiastic medical advantages, for example, self-assurance, and the capacity to evaluate dangers. By empowering open air play in the winter, kids figure out how to recognize dangers, for example, elusive surfaces, and moderate their conduct to guarantee their security.Further, challenges related with winter situations, for example, frigid leaves, and games played in mist, likewise gives kids better approaches to build up their passionate aptitudes. Through frigid games, kids figure out how to investigate, cooperate, and discover congruity in unending critical thinking openings.The social advantages of open air playAt long last, playing outside with others supports social improvement and cooperation. This is on the grounds that play shows kids how to cooperate in gatherings, which incorporates figuring out how to share, arrange, and settle struggle.Social outside play likewise gives kids the chance to exercise and inspire them to think bigger. In winter, the physical changes to the open air condition give youngsters new open doors for socio-emotional play, and winter-themed games.Kids who are urged to investigate through play are additionally bound to adapt new aptitudes and beat difficulties, which advances self-assurance, strength, and self-backing. The improvement of these social aptitudes are profoundly essential to the advancement of sound social connections, relational abilities, and a solid feeling of self.Interested in preschool playground equipment? Contact Recreation Today and get a free quote!

Brand and Marketing Strategies: Taking Your Business To The Next Level
 5 October 2019  

If your company hopes to grow its business in 2019 and beyond, you need more than just a good idea. It's great if you have a product or service that everybody wants. But it's tough to sell if people don't know about it. That's where marketing comes in.Marketing is something that’s continually changing. Once upon a time, a company's branded marketing approach included an ad in a newspaper or magazine and maybe a television or radio commercial - the classic "offline" method.Today’s marketing strategies have continued to explore new opportunities.Marketing, like everything else, has become more dynamic and plugged in these days. Your strategy is no longer about maximizing one or two channels. Instead, you must leverage a host of various sources, many of which are online or have a digital component, to reach your target market. Creating entry barrier lead magnets to automation in your audience segments inside your customer journey from buying to buyer.Ultimately, marketing is about being where your ideal client is and connecting with them utilizing a multitude of different tools.Let's first take a look at the importance of brand strategy and then cover several strategies to help you engage with your audience and turn them into loyal customers.Brand StrategyBefore employing specific marketing methods, it's essential to grasp what it is you hope to achieve with your overall brand strategy. Commonly mistaken for straightforward business features like your logo, product or your company's website, your brand encompasses much more.Branding runs through every aspect of what you and your team do - from how you answer the phones to the design choices you make for your marketing materials to how well your product or service performs to the way you engage with clients.Branding infuses both what you produce and how you make people feel when they interact with that output.The most successful brand strategies include several core elements that inform every facet of your business:PurposeSure, practically every company's mission is to be profitable, but to have lasting success, your goal must go beyond dollars and cents. Are you only wanting to sell a product, or do you want to enhance the lives of those who use it? Do you want to grow your business or do you want to increase the way those who work for and with your company benefit from it? The difference in approach may be subtle, but the lasting positive impact on your organization can be profound.Example: Seattle-based Starbucks is, of course, all about coffee. But the worldwide brand strives to be more than just a coffee shop. With a socially conscious mission, Starbucks champions diverse initiatives that include sustainable coffee, meaningful employment, and stronger communities.FlexibilityMarkets are always changing. To keep up, your branding and messaging have to find new and innovative ways to appeal to an audience. That doesn’t mean you have to change your logo every 12 months (consistency is important too, as we cover next). Discovering new angles to showcase your brand, partner with others or speak to your audience helps you reach new clients and keep things interesting for those who have already committed to your brand. Example: Target has gone against the "online" grain and is rolling out a new small store concept in urban markets, where their standard, big box footprint would be out of touch with the location's density and local attributes. ConsistencyWhile flexibility is vital to staying relevant in a fast-changing world, you also want current and prospective customers to know who you are and the foundational values you represent. This is particularly important if you've been successful in carving out a niche in a competitive market and don't want to alienate clients. Make use of style guides that inform and standardize your look and messaging, regardless if you're using it in on the web, through social media or in a physical store.Example: Tech giant Apple is perhaps the Mount Everest of consistent branding. Everything from their products and the packaging they come in to their advertising to their corporate headquarters are always unmistakably Apple.EngagementGreat product. Great message. And still no customers? Products and services are rarely instant successes. Instead, successful brands figure out ways to connect with customers and create an emotional attachment that makes the buyer feel as if they are part of something bigger. Recognize how your product or service enriches a user’s life and then play up that connection to generate more meaningful engagement with your customers. Example: Coca-Cola's bright, welcoming aesthetic inviting people to be part of their brand is well established. For the past decade, one of the world's largest drink brands has taken this engagement to the next level with the simple, yet highly engaging “Share a Coke” campaign.Consider some of the biggest brands in the world - Apple, Coca-Cola, Starbucks - and how recognizable their brands - and brand strategies - have become. Yet they continue to evolve in an attempt to reach more potential consumers.You don't need to be an international behemoth to employ a comprehensive and successful brand strategy.  Simply by understanding who your company is, knowing what you offer and connecting with an audience who stands to benefit most, allows your brand to shine.Five Modern Marketing StrategiesWith that understanding of branding and overall marketing strategy, here are five modern methods that can enhance your brand and grow your business.Lead Magnet and Content MarketingIt's the most classic of starting points for all businesses - what solution does your product provide? The best lead magnets crystallize why your brand matters. Identify an audience's problem or question and then present your case for not just being the answer but the only answer.Lead magnets like ebooks, FAQs, checklists, surveys or guides are most useful when you use funnel marketing. This means you grab the prospect's attention with something of value in exchange for their contact info. Then, you can continue connecting with them via other methods, drawing them further down the “funnel” to eventually become a customer.However, lead magnets can be more than just one-off content pieces to capture an email address - they are also effective as engaging, stand-alone marketing or promotional pieces.Email MarketingIt may seem a little low-tech compared to some of today's more advanced tools, but email remains a massively popular form of communication. If done well, it can provide an impressive ROI, or return on investment. For example, Hubspot notes that for every dollar spent on email, you can earn $38 in return, which is a 3,800% ROI. And, more than 59% of marketers say that their biggest source of ROI is through email. Those stats show that email has matured quite a bit in the past few years. The productiveness of your email marketing depends on your commitment to it. Automate your email and customize responses based on the actions of your subscribers, such as when they click a link, navigate to a page, view an item or leave an item in their online cart. You can also personalize your content based on demographics and who they are, whether they are a visitor making a first-time purchase or a satisfied and returning customer. This effort allows you to nurture relationships with your audience and provide touchpoints for them regardless of how they engage with your brand. Social MediaFor many firms today, their marketing begins and ends with social media. It's easy to see why. Sprout Social indicates that social media continues to grow in the number of users and opportunities for engagement with both customers and non-customers. It seems that everyone engages with some form of social media and for your brand not to be involved in at least one platform is a huge missed opportunity.Consider your audience to pick which social media platforms are best for your company. Consider having a business page on Facebook and including Facebook ads as part of your advertising strategy. In addition, consider joining platforms such as Snapchat, Twitter or Instagram, which can also produce valuable direct engagement for both B2Cs and B2Bs.The crucial factor of social media is to be authentic. Many platforms are less about making a sale and more about being part of a conversation. Certainly, don't be shy about promoting your products, services and solutions. But to find social media success, your organization's voice must be genuine and focused on your audience’s experience. Video MarketingWould it surprise you to learn that YouTube is the world's second most popular site - behind Google and ahead of Facebook? It's also the second most popular search engine.In other words, video is big. While no one expects you start producing 30-minute infomercials, taking advantage of video's popularity and the boost it gives your SEO. From product guides and demos to tutorials to two--minute industry-specific info pieces, developing a library of videos sets you apart from competitors while also building another engagement point for your audience. House those video libraries on both your website and a channel on YouTube to increase their exposure.Influencer MarketingWord of mouth has always been a reliable means of marketing for many industries. Unfortunately, the traditional method of creating buzz can take a lot of time and patience as you build a satisfied customer base willing to spread the word. Today, that doesn’t have to be the case anymore.Influencer marketing is supercharging word of mouth with brands partnering with influencers to increase visibility among other circles of followers. If you think your business isn't fit for this type of marketing, think again. Influencers are everywhere and are capable of moving the needle on practically any product or service.For your company to see a big payoff, you'll want to identify the right influencer for your brand and marketing strategy. Look for influencers who have a following similar to the type of audience you want to target. You don't need to aim for the stars either. Micro-influencers reach thousands of individuals at a far lower entry threshold.Final ThoughtsWhen it comes to researching and implementing your branding and marketing strategies, keep your audience in mind. No matter your branding and marketing approach, make sure to test and retest everything you do. By its very nature of convincing others to believe in your business and buy the product you're selling, marketing is an inexact science. Perfect it by understanding your audience as well as your company and its purpose, and then refine the message you want to convey. Leverage all of the channels at your disposal where your audience can be found to share that message and realize your organization's true potential. Grow in Practical Application with a Degree Understanding the foundational concepts of marketing and brand awareness is helpful in whatever business-related industry you find yourself in. Grow in your understanding of core concepts like marketing through a business degree program at PGS. With practical curriculum designed to help you meet your goals, you can add value to your organization and get to where you want to go in business success. Check out our business programs and connect with our enrollment team to learn more. 

StoryMirror in conversation with author Ankit Jaiswal
 21 February 2019  
Art

Q:Please give details about your initial education and forming years of life.A: I am a student currently pursuing my B.Tech in Mechanical Engineering from Indian Institute of Technology, BHU, Varanasi. I completed my elementary education from my hometown itself in Bihar. For my secondary education and JEE preparation, I went to Sri Chaitanya, Vishakhapatnam               Q: How did you get interested in literature? What inspired you to write? A: It was under the light of my teachers, in class eighth, where my interest in literature grew. But my maturity in poetry owes its presence to the couple of years I spent preparing for JEE. It was here when solitude became my best companion, and I composed poems prolifically. Q: What difficulties did you have to face with respect to literary work? A: I love to ponder over things and discuss about them. I am an avid reader of the writers of the Renaissance era and romantic poets, and I have found them the most difficult to comprehend. My urge to write sometimes also clashes with my academic schedule, but I try to manage both effectivelyQ: What is your view about the present-day literary work?A: When it comes to contemporary writers and modern literature, I love them equally, as I find their work symbolic of the society, I live in. I usually trifle with my mobile phone a lot these days reading random poets and authors, and it's their work only from which I learn.Q: Do you think that the emergence of digital and social media has given a new opportunity to creative writers? A: I strongly believe that the emergence of digital and social media platforms has helped budding writers to reach out to a large number of readers. It has helped them to establish themselves before they got published. I too am no exception in this.Q: Please tell us something about your literary work.A: My writings mostly reflect what an ordinary person would usually overlook. I try to find poetry in almost everything around myself. As is the case with most of the writers, initially the theme of my poems used to be centered around 'love', but now I write about a number of topics, including love, Nature, past experiences, desires etc.Q: What was your first literary work and how was it published? A: I remained a 'recluse' poet for almost over a span of five years since I began writing, but now have started reaching out to the people, thanks to the various social media platforms. My poem titled 'Meera' is getting published in an anthology by Delhi Poetry Slam soon, and I am very ecstatic about it. I also maintain a page quivering glimpses on Instagram, where I usually post most of my worksQ: Where do you see yourself after 5 years in the literary world?A There are several things on my mind which I wish to achieve in the next five years. The foremost thing is to build a readership for me. Till then I am in no mood to get myself published. Since I have started lately reaching out to people, I guess I would need some years to get recognized among the readers. But to be honest, after five years, I want myself to be sitting in the sun and reading a book of my own. Plus having completed reading around 150 books. Q: What ways would you suggest on building a community for poets?A: I strongly advocate the use of social networking sites for building a community for poets. Since the talent is strewn across the globe, to bring them together one needs a platform. And I can't think of a better option than these social sites. I also urge the conduction of various literary activities, book festivals and workshops, where poets can come together, showcase their works and learn too from others.Q: What message would you like to give to aspiring new writers? A To the aspiring new writers, I would ask them to always remember ' A writer is a reader first '. Before you write, read as much as you can. Trying to express oneself requires words, and these books are what gives you, your treasure. Additionally, never try to constrain yourself in the maze of 'writing for others'. Write what you love to write about as it what that will give you satisfaction. Be a poet at heart!Q: How was your experience of writing on StoryMirror? A: My experience of writing here was pretty good. It offers a platform for anybody who wants to write and get recognized. And since it incorporates all the major languages, you can choose any language you want to write in. There are contests too which are held regularly, so you get to learn many things which make you better.Q: Would you like to say something about StoryMirror? A: I would wish StoryMirror good luck for future and love to see it growing to one of the biggest platforms for writers across the globe.Here is the link to read my content https://storymirror.com/profile/ftlohpee/ankit-jaiswal/poems

StoryMirror in conversation with author MANTRI PRAGADA MARKANDEYULU
 21 February 2019  
Art

Please give details about your initial education and forming years of life.My Education, in olden days completed up to basic 10th class in a Sultan Bazar Government High School, Hyderabad. Then Two-Year Pre-University Course from Badruka College of Commerce and Management at Hyderabad.  My Graduation in Commerce went in from Osmania University Affiliated College, Badruka College of Commerce & Management, Hyderabad.  I did Diploma in Business Management (DBM) course from a Private Institute. I also did Post Graduate  Diploma in Computer Applications (PGDCA) from Private Institution.  I did Typewriting Higher Grade and Stenography Higher Grades from then combined Andhra Pradesh State Board of Technical Education, Hyderabad.How did you get interested in literature? What inspired you to write? My family heredity has Literature blood. By inspiring elders Literary works right from my childhood, I happened to inculcate the habit of literary writings. I have also worked hard to learn good English and Telugu  languages for this purpose, though my mother tongue is Telugu. My Blood has got some Literary Blood Cells Therefore, I am a little-bit fluent in my writings, as I on and off keep my brain thinking always. More so, I don't like to keep idle myself. If I don't write and work each day, I don't get sleep, and I become erratic without work.What difficulties did you have to face with respect to literary work? In the initial days, when I was writing literary type of work in especially in English, Readers used to comment about the mistakes. I used to refer to English Dictionary for better words. I used to correct myself with patience. I used to write better words in a bad sentence. I have developed the habit of writing English in Flowery Language, so that people/readers should read my literary work i.e., stories, song lyrics, haiku poetry, articles, essays, quotes, so on and so forth. Now  I have become a little bit perfect, as I think myself, and started writing so many things pertaining to literature work.  I am not getting any negative comments for my work. Only I used to get appreciation letters, good comments, and good encouragement and praising notes. I thought I would still contribute more to this World, where Top Level Literary Writers/Authors should Appreciate my works, and my ambition is to have my name in the World Famous Authors/Writers List, as a good Literary Writer, My Ambitions are more and I am working accordingly on daily basis.What is your view about the present day literary work? Present day Literary work is not that of a good Literature work, as evidenced by many Writers works. The standard of English writing is slightly just average. I have observed that my of the Technical and Management Graduates are unable to contribute to literary work, because they are all, to say many  on software line. I observed  that many of the software people never in the habit of writing  articles/stories/songs/literary works, etc. This generation is such.  Only old people used to write good English, as I knew and observed well in my life.  More so, people and writers who are interested to write good literary work, need to get trained from senior mentors and continuously make a habit of writing, as a regular feature in their life. Then only, at once point of time such Literary work could be well recognized. Lest, there are chances of Literary Work getting drowned, due to not having good Writers in the coming generations.  As one knew well, that "Old Water Go, New Water Come".Do you think that the emergence of digital and social media has given a new opportunity to creative writers? Yes definitely. Digital and Social Media Tools/Devices play an important role to create more Writers and thereby more Readers emerge. Social Medial play an important role in shaping good Literary Writers.  Social Media gives good opportunity for Writers to present their Write-ups through few Blogs which facilitate Writers to present their Mind of Writing. Here, below I will give you a brief Article on Social Media:YOUNG AUDIENCE GRAB & CONQUER SOCIAL MEDIAEach minute, the technology is changing in rapid competitive market segment. Every business entrepreneur wants to have an edge over other competitors. Every businessman aspires for quick turn-over on their end products sales proceeds and wants to become a millionaire or a billionaire bypassing the Constitutional working systems, Acts, Rules, Regulations by violating norms & guidelines of the Ministry of Finance and  Reserve Bank of India (RBI), Foreign Exchange Regulation Act (FERA) and  Foreign Exchange Management Act (FEMA)Evolving marketing & advertising strategies are a prerequisite and essential in these competitive days in reaching out to customers and for public acquaintance is one part, while giving quick ads in latest tools and websites like LinkedIn, Face Book, Twitter, Wi-Fi and Internet through which messages, communications, ads, gist or gigs or contents of any subject matter of one’s personal, business or marketing could reach global people in quickest time, that too at no cost. But, whereas, reaching global people through News Papers, TV channels, hoarders, sign boards, pamphlets or through any other old fashioned system of ads looks to be little bit costly, slow and may not reach all the global people/institutions/companies.  It has been constantly and incessantly observed that increasing use of social media in personal, business and marketing fields is seen on a higher side. There is no doubt in this.The younger audience use social media technologies too much that too on daily basis, without which, the day will not pass.INDIA, Land of Opportunities: The younger generation and audience, now-a-days look for quickest communication, quick Return on Investment (ROI) and money rotation to meet their business and personal ends. The days are rolling-out with updated new technologies in the fields of Research & Development, Pharmacy, Agriculture, Software Development, Science & Technology, Sports & Culture, Tourism and Film Industry, Liquor Industry, Steel Industry, Printing Technology, Plastic Industry, Leather Industry, TV-Press-Media-Print, Grain Industry, Food Industry, Wood-Mattress & Furniture Industry, Glass & Crockery Industry, Cosmetic & Perfumes Industry, Prefabricated Building Material Industry.Face Book, LinkedIn, Twitter, Wi-Fi and Internet are the present days’ excellent media through which one can develop, personal, business, marketing & sales and for diversification and expansion of business plans and to establish good contacts with global people/customers/clients.These are equipped with wonderful media presently available for all the young audience, all at free of cost, for exchange of various aspects and for expression of ideas and business programs, which ultimately keep one busy in public eye. Moreover, global people view and use these latest technology tools in their daily life for publicity purposes. These are the present day TOOL TECHNOLOGY being used by billions of people all-over the world.YOUTH FOR NATIONAL INTEGRITYTODAY’S YOUTH – TOMORROW’S LEADERS:Today’s youth of the nation are all tech-savvy, broad-minded and rebellious with vast ideas, who could mobilize people of all religion, caste and creed as the youth of India play a crucial role in promoting communal harmony which will lead to socio-economic constitutional changes in maintaining peace in the country, as the youth are the future leaders of tomorrow.The youth’s education in engineering, medical, pharmacy, bio-technology, automobile engineering, R&D, management and in all fields of study, can mobilize people due to professional understanding in maintaining peace and communal harmony without interfering in issues like caste, creed, religion or ethnicity.Tech-savvy youth spreads the peace, love and communal harmony through social media tools like Facebook, LinkedIn, Twitter, WhatsApp and blogs. Rapid changes took place through media postings then, after the conviction of culprits in December 2012 Delhi rape case issue. Nirbhaya Fund for survivors of gender violence started due to this case. So, the above tools play an important role in bringing about social harmony.Fine Arts play an important role in spreading the message of brotherhood and peace. Also, young authors, writers, poets and artists come together to enlighten people of India about the secularism in Indian Constitution.One can understand the culture at major cities like Mumbai and Delhi, that the youth cares for personal growth based on their talents rather than they do about caste or religion.Youth having good jobs by virtue of their talent, can bring changes on people around them to maintain peace and harmony in the society without any negative mind set on caste, creed or religion.The government has to work with the youth to bring about unity in diversity for the future of nation.Please tell us something about your literary work. : I am in the habit of writing a good number of stories, song lyrics, haiku poetry, articles, essays, quotes and other content material needed by various people/institutions for so many ways. I did receive a good response for my work. I was being encouraged by few websites like Story Mirror (Mumbai-India). My works below you can view:(1) Haiku Poetry, Book 1 (139 Haiku Poetry)(2) Haiku Poetry, Book 2 (100+ Poetry)(3) Haiku Poetry, Book 3 (100+ Poetry)(4) Haiku Poetry on color photos (100+ Poetry)(5) Fraud Hubby, Story in English 150+ Pages(6) Songs in English (Lyrics) 155 Songs Lyrics - 250+ Pages)(7) 325 Special Quotations in English (Each Quote 6-10 Lines): 250+ Pages)(8) 01 Telugu Language Story titled: JEEVAM (100 Pages, 30 Episodes)(9) 01 Telugu Language Story titled   TOP COP RANI, IPS, 28 Episodes)10) ENTANGLEMENTS Story Book (13 Stories in English) 150 PagesMY GOOD STORIES IN ENGLISH:MY FLOWER TO YOUR HEARTWHAT CAN I DO IN MY LIFEDERAILED MISSIONFRAUDULENT HUSBANDWINGS OF LOVEMY DARLINGSHATTERED AFFECTIONTHE DEATHTHE DEAD AND THE GHOSTDECEIVERS LIFEFRAUDSTERGAMBLERS LIFEMARRIAGE & DIVORCEHORSE RACESNGOTRUST NOTE(1) LADY POLICE, a Family & Crime Investigation Story (160 Pages), published through just now and latest, is in the global market. (E-Book, Digital and Paper Back Book i.e., print on Demand. This story could be made as a commercial movie.(2) THE DEAD AND THE GHOST, A Scientific, horror, thriller, dead, rebirth, ghosts, aghoras, entertainments like club, pub, horse race story is good for movie making purpose. This Book also published just now and latest, is in the global market (E-Book, Digital and Paper Back Book i.e. Print on Demand. This story could be made as a Horror Movie by Movie Makers.What was your first literary work and how was it published?  I used to write few essays, write-ups, articles to Times of India, English News Papers, as a Freelancer writer. Then I wrote one good article, 'SICKNESS IN PUBLIC ENTERPRISES, CAUSES AND CURES", Submitted to the Public Enterprises Board, New Delhi, during l986-87.How many ways literature can contribute to society in future? Literary works can contribute to the Society in future in countless ways. There is no end to literary work.  The future of the World in Particular India, has got lot of Literary Writers and their work would definitely put India Map in the Top of the World in Literary Writings. It will happen in the coming generations.  Now, the world's good literary work is known as British Literature.  Indians have good knowledge in literary works. But, as Indians, we have learnt many of the Literature from British Literature. British Literature is a standard literature and its famous World Wide., as per my knowledge.Where do you see yourself after 5 years in the literary world?.My Literary work can go outdated. New Literary works by young blood and new generations would lead the good literature work. It is quite possible that in the next 5 years, the literary world in India, would compete with British Literary work.What ways would you suggest to build a community for poets?Community of Poets should be there in each State, and in each Website, including in Social Media.  Each Story Websites in India should have one POETS BLOG, to inter-act with Poets in India especially, directly.  This will be a good proposal. Blogs should have, Poets for Stories, Poets for Song Lyrics, Poets for Writers, Poets for Article Writers etc., so on and so forth.What message would you like to give to aspiring new writers? My message to aspiring Writers are that, Go on writing. put good proper words, get good meaning, get good flower language. To write good English or Telugu or for that matter in any language of proficiency they are.  Inculcate the habit of writing.  Present the sentences and language in a good way, so that  Readers should hail the writer.How was your experience of writing on StoryMirror?:  StoryMirror is a good platform for all Writers, beginners, children, youngsters, youth, elders and aged Writers. Story Mirror works as good Mediators to Writers and Readers through the august Story Mirror. and it encourages all Writers in their sphere of work in all fields, especially in literature work.Would you like to say something about StoryMirror? Story Mirror should have a tie-up, MoU, Agreement, Contract with Film Field and Literary Associations Worldwide, so that the best writings  should be recognized by various fields/associations.  This gives a good motivation and a good recognition to Writers on their Literary Work.  Story Mirror also to diversify in other languages including Telugu, so that Story Mirror can spread to World Telugu People, apart from others Language Speaking People. Story Mirror has to work dashingly and gate-dash in various World Associations Organized contests, for the purpose of Indian Writers including Children, and all contests should be kept open to all people without any age bar.  Story Mirror also to motivate Writers, by giving good gifts and presentations, as is being given by various Story Websites around the World.  This will keep the image of Story Mirror in the World Circles.Here is the link to read my content https://storymirror.com/profile/7lljf2p2/mantri-pragada-markandeyulu/stories

REASONS WHY YOUR BUSINESS NEEDS DIGITAL MARKETING
 7 September 2019  
Art

REASONS WHY YOUR BUSINESS NEEDS DIGITAL MARKETINGYou might be wondering what is the digital marketing need when you are already using the traditional marketing approach. The trend for Social Media Marketing, Paid Ads, Online Marketing is rapidly growing and here are some reasons why your business needs digital marketing.1.) Cost Effective:Digital Marketing Digital Marketing is cost effective as compared to traditional marketing methods. Thus, it is suitable for the small businesses which have less resources. Your paid advertisements are visible to the targeted audience, unlike traditional newspaper advertisement which are for all, hence reducing the cost.2.) Global Reach:About more than 4 billion people around the world uses internet. Digital marketing makes your business reach the global audience as the internet is available everywhere around the world.3.) Everyone has a Mobile Phone!This generation totally relies on technology, everyone from the age of 5 years to 80 years, from the south to north, from celebrities to general public owns a phone. People may not step outside the house every day, but they do check their mobile phones every single day (which means you are still visible to them).4.) Keeps your business updated and competitive:Technology plays a vital role in the growth of any business. Digital Marketing creates online existence of your business and gives a tough competition to your competitors. With good digital marketing strategies you can easily get ahead of your competition. We, at DezignApe Technology, provide you the best services related to SEO, SMM, Web Designing etc..5.) Flexibility:Digital marketing comes in many different forms, from Social Media Marketing to SMS Marketing, Email Marketing, Web Designing, Content Marketing, Whatsapp Marketing etc. Everyone uses at least one of the platforms.6.) Insights:The major benefit of Digital Marketing over Traditional Marketing is that it provides you the insights. You can know that who is exactly interested in the products and services that you provide and how they responded.7.) User Friendly:Imagine you have to find a restaurant near you, do you go on the streets and try to find billboards? No. So, what is the first thing you do? Yes, you “Google it”. People can easily get your contact information, your address etc.Still have a doubt? Contact us at DezignApe Technology (dezignape@gmail.com). We serve you to take advantage of marketing opportunities across a variety of channels in real-time by providing services like Search Engine Optimization, Social Media Marketing, Content Marketing, Website Development etc.

Technology : Boon or Bane?
 2 October 2019  

Hello! What are you doing right now? Engrossed in a television show? Checking your Whatsapp? What? Oh, right, you are reading my blog... on your smartphone, laptop or tablet.You see, these technologies have slowly become an essential part of our day-to-day life. Without these, life would become unimaginable for most of us.But is this technology good or bad? Everyone has their own views about it. See for yourself.The World Wide Web has made the world a social village. Information from all around the globe is available on the internet. Have you ever faced navigation problems in an unfamiliar town? Yes, we all have faced such issues when we move to a new place. Be it a business trip or a vacation; modern technology allows you to enjoy your outings by helping you navigate anywhere. One can search for a particular place and then even pinpoint their specific destination. The application won’t even let you miss a single turn, and nowadays it even shows you the traffic situation on your route. Booklover? E-Books are widely available and you can enjoy your favorite book while sipping coffee and lying on your couch. Using E-Banking, you can pay anyone from anywhere. Look at your wrist. Most of your wrists will be covered with the latest smartwatches. Mine certainly is (Fitbit Versa). Thus, there are endless advantages of technology.However, there are several downsides to technology too. There is an increasing tendency for people to socialize and communicate via digital devices rather than through real-life contact. This can easily lead to a sense of disconnect and isolation. Then comes the problem of over-reliance. Many people have all their contact information, photographs, texts, and other personal information on their phones. If they lose them, or the gadget breaks or runs out of power, then they are in trouble. Basic living skills, like finding one's way around the streets of a town, have been replaced by taking directions from a GPS system. Social media, computer games and messaging can all be addictive. Games want you to play so that you will buy the next version. Websites want you to interact so that they can bring in advertising money. Users end up wasting vast amounts of time and hemorrhaging money for low returns. Many people no longer experience real-life events directly. Music concerts or live shows are videoed on mobile phones, events are photographed, audio is recorded. Media is uploaded onto social sites. Life becomes something that is experienced through the prism of digital media rather than at first hand. And Of course, in simple words, technology makes one lazy.I will conclude by saying that technology is a boon as well as a curse for mankind. Man should control technology, not the other way round.

Impact of playing outside on kids
 14 October 2019  
Art

Various examinations have featured the significance of play in the learning procedure and the general improvement of a youngster. In the bound and frequently organized condition of grounds, a playfield gives the ideal condition to taking part for no particular reason exercises that children would normally discover fascinating. What's more, what's a preschool playground equipment without instructive play area hardware for schools? Here is a portion of the significant advantages of play area gear.A door to a solid future While some may contend that youngsters can 'play' anyplace, it is essential to take note of that outside fun exercises to guarantee unrivaled advantages. Research has demonstrated that grown-ups in this age are blameworthy of moving their undeniably inactive way of life to their youngsters. The outcome is a flood in youth weight and its various entanglements. Indeed, even in offices with constrained space, a well-arranged and well-prepared play zone can expand the everyday minutes of physical movement in kids. Most youngsters are sensation students The commonplace study hall would contain about 37% sensation students, the most elevated among all the learning styles. Commonly, sensation students adapt best in circumstances where they can move around and connect with their muscle gatherings. Lamentably, the common study hall doesn't give space for that. Again and again, sensation students linger behind their companions since sitting and learning isn't only for them. Commercial playground equipment  for schools makes play all the more fascinating For some, kids, playing is more than basically going around in an open field. They need to participate in exercises that would enthusiasm, testing, and maybe focused. The hardware can give the ideal mix of all these and substantially more. Creating social abilities A significant preferred position of having kids playground equipment in your school's playfield is that it could be crucial to creating social aptitudes in youngsters. At the point when youngsters collaborate and play with each other with preschool playground equipment, they improve their relational abilities, just as other basic components of social connection. Besides, kids standing by to utilize the outdoor playground equipment would cause them to learn persistence and utilizing similar hardware with others could help construct resilience. In spite of the fact that these exercises may appear to be irrelevant at this phase of their improvement, they could be the contrast between a grown-up that flawlessly coordinates into the bigger society and shy grown-ups that experience difficulty relating with others.Looking for outdoor play equipment? Contact Recreation Today and get a free quote!