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Digital Marketing
 Daneel Yunus  
 17 February 2018  

Digital Marketing -Digital marketing is a process in which the marketing of products or services based on digital technologies which is mostly available on the internet. This process is also used in mobile phones, display advertising and other digital medium.The way of marketing has changed by digital marketing in between 1990s and 2000s. The digital marketing is very popular due to reduce in cost of products and use for buying anywhere including home, office, also in travelling in bus or train without going to market. It is very easy process in purchasing clothes, sarees, and electronic products in home by using internet.There are several techniques in digital marketing including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and also some e-commerce marketing techniques such as – social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games are latest techniques for marketing in internet. Some methods do not depend upon internet which provides digital media through SMS. The company also using messaging customers by using protected numbers for marketing.Some techniques are discussed used for the digital marketingSearch Engine Optimization (SEO)In this process, the visibility of the website in the search engine was ranked on the top means that the more visitors in the internet visit the website, the rank of the website increases. These visitors in the internet who visit your website are converted into customers.SEO have different types of searching such as image search, local search, video search, academic search, and industry-specific vertical search engines.The planning for the maximum visibility of the website including in what way the search engine works, and what majority of the visitors search for the terms or keywords entered through search engine. The editing in content, HTML, and associated coding are used in optimizing a website and rise in importance of specific keywords. The other technique of advertising of the website to increases the number of backlinks, or inbound links. In future, Google is developing for the search of the products through mobile due to this many companies take different methods for marketing.Search Engine MarketingSearch Engine marketing (SEM) is a process of internet marketing that used in the publicity of websites by increasing the visitors in the websites and the visibility in the search engine results pages (SERPs). It may include search engine optimization (SEO) in which editing and changes in content for achieve a top ranking in search engine results pages.Influencer MarketingInfluence marketing is a process of marketing in which concentration on specific key individuals and discovers the persons who have influence over probable customers and other marketing activities around these influencers.Influencer marketing can be divided into two methods: earned influencer marketing and paid influencer marketing. Earned marketing comes from free or earlier relationships with influencers or third party content which is encouraged by the influencer to promote their own individual social growth. Paid Influencer marketing promotions in the form of finance or reference messaging that can appear in any point of the content. Budgets are commonly depending on the customer influence.Many advertisers use influence marketing for create reliability in the market and also make social networks for online sales of their products. The responsibility of the influencer marketer for expands the marketing products and services profit depends upon the reliability received over time. Influencer marketing develops its value from 3 sources:Socialreach: Influencers are capable to influence or positive effect on millions of customers by their social networks and blogs.Originalcontent: Influencers createunique, and oftentimes actual, marketing content for the brand.Consumertrust: Influencers maintain strong relationships with their customers that have a definite level of reliance in the influencer’s beliefs.Social media marketingSocial media marketing is the use of social media and websites for marketing a product or service of the company. The company uses social media as a marketing of products for probable customers, earlier and current staffs, bloggers, close friends relatives and the general public. Social networking websites permits to the companies to make a network with one another and build relations and societies online. When companies use these social websites, customers can interact with them directly online. This interaction can be used to connect with a millions of customers for marketing the products online.Social media optimizationSocial media optimization (SMO) is a process in which the use of a social media websites for advertising products, service, brand and event. There are different types of social media tools for marketing such as social news, and bookmarking sites and social networking sites including,Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ and blogging sites. SMO use as a SEO for advertising the website and motivate users to visit and share links of the website through social media and networking sites. When a webpage is shared or liked by a user on a social media then it counts as a vote for the quality of website. Therefore, search engines can use votes as a rankingof websites in search engine results pages. SMO is concentrate on heavy web traffic and aim to reach specific geographic regions for potential users. It helps in produce new users converted into customers which are interested in a website of the company.

Dear, I hate you!!!
 Suchismita Sahu  
 11 March 2018  

District 92, Division D Toastmaster Humorous Speech Contest, Second Runner up: My Humorous speechTitle: Dear, I hate you!!!Opening:I’m lazy and I know itAt this rate I’ll never get fitPeople are afraid of heightsI am afraid of widthsOh my soul, be thou quietThis is not ‘another diet’Just a program of exchangeThough some things do seem strangeRaw vegetables and ‘brock-o-lee’Does not sound too good to meLots of tofu and bean sproutsWhile my empty stomach shoutsThe meaning here is quite plain;This program is designed for painMy hands are sweating, my soul is dreadingI must keep this thing from spreadingBody: Good Afternoon obese guests, overweight toastmasters and frustrated corpulent Judges…“Sorry, I am in relationship with food” this was my answer whenever any guy was approaching me till that fine one romantic rainy evening!!!I was waiting in front of the doctor’s room. As usual, the doctor approached with the report after a looooong hour wait.Giving a wicked look, he said “I have a bad news & a good news. What should come first?”I thought for a while & questioned him “Mr. Doctor. Is the bad news too bad? Or is the good news too good”.He answered, “Dear Suchi, the bad news is going to be tragic & the good news will bring a ray of hope in your life”. After gathering some courage, I told the doctor “Sir. Bad news first”.“This is not to dishearten you, but according to your reports your weight is going out of control now. Your body is blowing like a balloon. You are overweight by 25 kg!” Hearing this, first tear broke free from my eyes, the rest followed in an unbroken stream.Trying to console me, the doctor said “Darling. There is a good news too. This disease of obesity which is haunting you now is totally curable. You are very lucky to be diagnosed well on time. It would have been very difficult if you showed during the final stage”. I was amazed at the doctor’s wonderful statement about my life-threatening disease!!! I collected my reports & walked back home. What is the reason of getting more and more of those tiny creatures, who live in my closet and sew my clothes a liitle bit tighter every night…calories?Then the coolest place of my house having food carrying capacity of 10 peoples…my refrigerator gave a smile at me!!! whenever i lose some weight, i used to get it back in my refrigerator!!!I wish losing weight would be as easier for me as losing my keys, watch, hair rubber band, temper & even mind.” Instead of blaming myself my heart said “Dear, You are not overweight, you are just under tall!!!”.Then, I decided to have a fight between food & me. Everything is fair in love & war & this was a war. I had to win. “A healthy diet for a healthy body”, “You are what you eat”, “Whatever your problem is, your answer is not in fridge” I collected all motivational quotes for dieting & started placing them on my cupboard, my room walls, even on my refrigerator door.Then I started googling “How to lose weight”. There were unbelievable suggestions. A kind lady in one of her articles claimed that she lost 20 pounds in a month by writing 3 pages daily.So, my dear dispirited plumpy audience, you can imagine who is the inspiring hero behind my becoming a blogger!!!I try to remove all things those make me fat…like scales, mirrors and photographs!!! Conclusion: Dear mirthless TMs, rejected Guests and long faced Judges!!!After a passionate, enthusiastic follow up of my diet plan, the day of test match came, when I had to attend a big fat wedding party. Sweets were looking mesmerized in many colorful, fancy dresses. A dark red cherry was smiling at me sitting on the top of triple story frosted cake.“New body is under construction. Please let me go.” I turned backwards only to see hot, delicious, mouthwatering chocolate sizzler on the table. The enemy was very strong & well equipped, while I was handling an unequipped one-woman army. I fall prey to my food desire. “Dear my favorite foods. Things are not going to work between us. It’s not me. It’s you. You are detrimental, disastrous and deleterious!!!” I lie on the floor completely dead for few minutes. I stood up & I rushed to the front table, where a range of fruits and vegetables, whole grains and unsalted seeds, nuts were kept!!! The toughest part of DIET is not watching what you eat. Its watching what other people eat!!! But! I had conquered all the toughest parts related to DIET. So dear friends, how many of you is having courage to hate all the enemies related to DIET and to say  ”Good Bye Dear, I don’t want you in my life anymore!!!”  

Courses for various kinds of writers
 Sukanya Basu Mallik  
 3 April 2018  

(Based on my personal research, March 2018)Throughout my journey, from an aspiring writer to be a contributor of 8, and being on contract for a debut solo; what I realized is that we all need a mentor. The one thing I wished I’d had when I was starting out as a coach, a mentor, a guide - someone who had braved the turbulent waters I was about to set sail on, and come out flourishing and thriving on the other side. In our information age, somebody needs to produce that information, and it can’t all be pictures or videos (try as YouTube might). Luckily, there are a variety of free online courses available for all types of writers and aspiring writers. I’ve listed some of them below:Creative Non-Fiction: Write Truth with StyleIn this class, Susan Orlean, best-selling author, and New Yorker staff writer lead us through her crafting process for transforming regular subjects into incomparable stories. She reveals how she prepares to write and delves into why curiosity, revision, and collaboration are at the heart of being a writer.English Composition I: Achieving Expertisevia Duke University.In this class, one will gain a foundation for college-level writing valuable for nearly any field. The syllabus highlights on important topics like how to read carefully, write effective arguments, understand the writing process, engage with others’ ideas, cite accurately, and craft powerful prose.Secret Sauce of Great WritingThis is an introductory course that will give a powerful new framework for writing. It is the basis of a unique writing system designed to massively enhance your skills in as little as a few weeks. The course reveals information that will have an immediate impact on the quality of your prose.Creative Writing: The Craft of Plotvia Wesleyan UniversityIn this course, aspiring writers will be introduced to perhaps the most elemental and often the most challenging element of the story: plot. We will learn what keeps it moving, how it manipulates our feelings, expectations, and desires.Blogging BasicsThis class will provide you with the information you need to start blogging on the right foot. Perfect for beginning bloggers, this is a crash course for those who want to learn more about blogging before diving in or who aren’t sure what to consider before starting a blog.Start writing fictionvia The Open UniversityThis hands-on course helps you to get started with your own fiction writing, focusing on the central skill of creating characters.Telling Your Truth Through Writing — A ConversationNYT bestselling author Ayelet Waldman dives into her approach to constructing narratives, focusing on the challenges and opportunities of memoir writing. Starting with the importance of authenticity, she’ll address the most common choices writers make during the creative process.Creative Writing for All: A 10-Day Journaling ChallengeAuthor Emily Gould walks you through a 10-day creative writing challenge. Filled with inspiring examples, observation prompts, and clever revision tricks. Commit to writing 10 minutes a day for 10 days and, on the final day, revise one entry into a finished piece. Use this class to ban writer’s block.Study.comMany schools offer free online courses and materials through OpenCourseWare (OCW) projects. While formal admission isn't necessary to access lectures and other materials, these courses don't usually award college credit. Students looking for the same ease of access and the opportunity to apply their study time towards a degree or certificate program might want to consider courses that can lead to credit through Study.com. Students trying to improve their writing can check out English online classes like English 104: College Composition. Chapters in this course include: Conventions in Writing: Usage, Parts of an Essay, Essay Writing, How to Revise an Essay, Using Source MaterialsStorytelling Fundamentals: Character, Conflict, Context, CraftJoin urban fantasy writer Daniel José Older for a 40-minute drive into the fundamentals of narrative storytelling. This class is for creative writers (both aspiring and established), and everyone who wants a deeper understanding of what makes a great story so captivating.English for Journalismvia University of PennsylvaniaThis course is designed for non-native English speakers who are interested in developing the skills needed for a career in modern journalism.New Jersey Institute of TechnologyThe New Jersey Institute of Technology is a scientific and technological university that offers OCW courses and materials. Technical Writing is geared toward the advanced writer. In this course, which consists of about 40 videotaped lectures, students apply theory to analyze and solve complex communication problems. Course topics include audience awareness, document design, ethics, gender equity and rhetorical theory.  Sukanya Basu Mallik

Book Review: Come Back To Leave Me… Again By Sohil Ashvin Shah
 Ayushi A Nair  
 13 June 2018  

Come back to leave me… again is the debut novel which is inspired from his real life incidents and his own fantasies written by Sohil Ashvin Shah is a romantic thriller. It’s an combination of emotions friendship, love, relations, heartbreak, dreams and reality.Book Title: Come Back to Leave Me… AgainAuthor: Sohil Ashvin ShahFormat: Paper BackTotal Number of Pages: 216Publisher: Power-PublishersPublishing Date: 16th April 2017ISBN-10: 9384334839ISBN-13: 978-9384334833Why does the love always seem beautiful in romantic movies and novels, but not in real life? Why should lovers not be in any relationship after they break up? Why do ex-lovers always try to deal with damages instead of staying together? If you want answers to the questions, this book is for you.Starting from the cover to the title its beautiful and looks interesting.The title is also good and gives an idea that its a sad love story. This is the story of protagonist Siddhanth  and Hritisha. Siddhanth fells in love with Hritisha over a phone call and tried hard to get her. As the time passes they became friends and one day when he was drunk, Siddhanth proposed Hritisha. They became a happy couple but one-day whole world of Siddhanth falls apart when Hritisha tells him she won’t marry him without her parents permission. He loses everything after that, even his job. Later he comes to India with the support of family and friends he moves on a finds a new job in India. This book is to teach the readers that no matter how truly you love each other, destiny will always have its role to play in your relationship. The language is lucid and also perfectly written what should be in a perfect novel and it’s a mixture of Hindi,English and Gujarati. Narration of the novel is simple and really nice.All the characters are well crafted. The author has balanced emotions and humor in the story throughout. Overall, it was a wonderful read. I recommend this book to all those who love to read love stories.I just loved it. Recommending it to everyone. Must read for all the book lovers.Overall rating 5/5 stars.About the AuthorSohil Ashvin Shah aka Bunty is a Senior Accountant by Profession.He was born and brought up in Ahmedabad, Gujarat and resides and works in Dubai for last Eight years. Apart from writing, his hobbies are reading romantic novels, watching Bollywood Movies, and singing. He is commerce graduate from Gujarat University. His biggest dream is to see his name on big Screen as a ‘Film Director’. ‘Come Back to Leave Me… Again’ is his debut novel, which is inspired from his real life’s incidents and his own fantasies.Contact : write@sohilashvinshah.comInstagram : beingsohilshahTwitter : @sohil8289FB : Sohil Ashvin Shah

Book Review: Pinto Has An Idea by Rajeev Saxena
 Ayushi A Nair  
 13 June 2018  

Pinto Has An Idea is written by Rajeev Saxena is a frictional tale.Book Title: Pinto Has An IdeaAuthor: Rajeev SaxenaFormat: Paper BackTotal Number of Pages: 272Publisher: BloomsburyPublishing Date: 10th December 2017ISBN-10: 9386826933ISBN-13: 9789386826930Young Pinto has from his childhood been an out-of-the box thinker, finding solutions in his everyday surroundings to a myriad ancient global problems. A certain machine he invents in his childhood makes him a hero in his village but it’s not sufficient to change the mindset of naysayers for Pinto to pursue his career in hardcore science.Pinto Has an Ideais the tale of Dr Pinto, a small-town boy, an IITian and a scientist working in MIT, who suddenly experiences a life-changing revelation in the early days of his research, throwing away his work on theoretical physics and setting out to solve the practical everyday problems of the world he lives in.Returning to his native India, he finds his noble quest beset by unexpected adversaries, obstacles and trials, but emerges triumphant from each battle.Pinto does not like to appear a romantic person, and keeps women at bay. But when Lavanya returns to haunt his life, and eventually shoe-horns him into marriage, he obligingly falls in love. Because Lavanya is not just a pretty face, she’s his partner in research. And Pinto, a newbie in romance, discovers a whole new craze.But life takes directions never aimed for. Pinto is on the road to becoming rich and famous. He invents a mechanism to eradicate corruption in the land, and in that process moves towards politics. That impinges on the couple’s relationship so severely that Lavanya disappears suddenly without telling Pinto. Why does she leave their child with Pinto? Will he lose his greatest ‘idea’, Lavanya, and thereby, himself? Sure, Pinto’s ideas bring dramatic changes to society. But how much romance can a scientist handle as well?Rajeev Saxena, in his debut novel, shows you just how much.The cover of the book is very catchy. Title of the book so fascinating that one can’t stop to adopt this book.This is the story of a protagonist Rajat Srivastava well known as Pintoo.Despite being a brilliant student and a successful person he never gave away his nationality and patriotism and returned back to his country to serve its country. Pinto who later becomes a scientist, also a social worker, his ideologies have been depicted really well. His care for the betterment of the society and it’s people is inspiring to read. His ideas were always innovative and extremely different from people around him. Dr.Pinto does not like to appear a romantic person, and keeps women at bay. But when Lavanya returns to haunt his life, and eventually shoe-horns him into marriage, hey obligingly falls in love. Because Lavanya is not just a pretty face, she is his partner in research. And Pinto, a newbie in romance, discovers a whole new craze. With Lavanya, Pinto decides to solve the problems that people all over India face. From figuring out how to hire servants in the most effective way to delivering groceries right to your doorstep, Pinto has created ideas for all and sundry. Book gives away the idea of common problems one had to face in villages and small towns.This book describes struggles of pinto, his intelligence and his hunger for knowledge.This book takes you through all those ideas, and much more. Book gives away the idea of common problems one had to face in villages and small towns.This book describes struggles of pinto, his intelligence and his hunger for knowledge. The language and narration is lucid and easy to comprehend for any kind of readers.I haven’t read this kind of story before and I’m overjoyed with my experience. Hats off for choosing such a difficult theme and presenting it in such a wonderful manner. Looking forward to read more from the author.

Book Review: The Wild Cat By Taanya Sarma
 Ayushi A Nair  
 13 June 2018  

Book Title: The Wild CatAuthor: Taanya SarmaFormat: Paper BackTotal Number of Pages: 328Language: EnglishPublisher: Invincible PublishersPublishing Date: 21 December 2017ISBN-10: 9387328139ISBN-13: 978-9387328136Based on true events, this erotic thriller novel tells the tale of a young, naive woman named Tanya who enters the online dating and chat world. Her first foray into this digital realm initially proves to be bland and disappointing; however, sex, suspense, power struggles and attempted murder soon unfold. These unwelcome adventures interfere with her business and her sanity as she aspires to live up to her deceased parent’s standards.A conman named Sam ensnares Aaron, a handsome investment banker, into his ploy and uses him as a pawn to lure women into doing things they normally wouldn’t do. Sam then exposes their personal information as well as their images, sometimes in the act of cyber sex, and posts them on a very successful porn website that he owns. Tanya’s encounter with these two men evolves into a long, winding road, with each turn bringing irreparable changes in her life.Enraged by the deceit and the unconscionable behavior of these men, Tanya turns whistleblower and vows to assist the FBI in shutting down the dating app and porn site – and she won’t stop until the perverted perpetrators are behind bars. She never relents, but ultimately laments, “I never thought that I would have to give up my life to remain alive.”ReviewsA very interesting book, especially for young girls to understand the danger that exists in this society with online predators ~ Alma Guzman, Executive Producer Hollywood.Sex, suspense, power, struggle, murder attempt and well developed characters. This book has all the masala to be the next blockbuster Bollywood flick. A must read for sure. ~ RJ Khurki, Zabardast Hit 95 FM Truth is indeed stranger than fiction. This gripping story based on true events will keep you hooked till the very last page. ~ Antil, ScoopwhoopMY TAKEStarting from the book cover the first impression is the best impression the foremost thing which I liked in the book is the beautiful cover and its little unusual title “The Wild Cat” it indeed developed the curiosity within me to know what author meant by it.   The lower half of a girl’s face and below it is the night view of a city with buildings in the middle of the cover title with sub title. The Wild Cat A deviant tale of a young woman, a banker and a conman who happen to meet on dating website. The Cover is beautiful and attractive. Title is also perfect for the plot.The story revolves around the line of protagonist Tanya aka Iron Angel, Dorothy, Adam, Mr. U W, Aaron aka Phantom or Alpha, Mrs. Martha, Sarah, Monica , Sam Baker aka call as Nick Baker or Cobra, Newguyintown,Notorious, Aunt Iris, Rookie, Venom, Rebel Queen, Rex, Mr. & Mrs. Baker, Stephanie Owens, Schmidt, Jeff Simpson, Dali, Frida.This is the story of female protagonist Tanya an art gallery owner inherited from her father. She lost her mother in her early age and her father had brought her up but later her father passed away in an accident. She was a alone and only have the support of her best friend Dorothy.  Dorothy is dating online through an app which matches with a person of similar interest and lets them talk in a group or one -one.Tanya also downloads the app iVoice once she learns that she has been using it to date this person who is the owner of a sexy voice according to her. iVoice is a dating app but the twist is that it’s not like any other dating app. It’s a dating app based on voices of different people. One can only connect with another person she is interested in by hearing his voice. No real names, no identities. Just voice. The application has a option to lock in the phone number and also has a voice changer option if any user feels not to reveal their own voice. Tanya, aka Iron Angel on iVoice comes across another user called Adam who invites her to a private chat. Adam apparently is married and is a father to three kids. He shows signs of perversion and voyeurism and have cybered (cyber sex) quite a few times but his wife doesn’t mind even when she knows about his addiction. I don’t know why. Even his therapist knows about it but takes no step to stop him from his adventures. Tanya and Adam end up talking about the colours of underwear they wear, whether they wash hands after peeing, whether they sleep in PJs or sleep naked. I mean, girl you are talking to a virtual stranger and you haven’t even seen his face and you are already talking about penises, panties and thongs!! Like, seriously. I was exasperated at her common sense. He could have turned out to be an old pimp who doesn’t think twice before killing innocent girls. Anyways, coming to the second user Phantom; he is the lead male protagonist in this book. Aaron aka Phantom turns out to be an investment banker and is pretty civil when they first engage in conversation. He isn’t a creep like the two other users she had interacted previously. They almost talk everyday. As days pass, Tanya becomes more addicted to this app and starts to feel “soft” for Aaron. It’s trap. There’s always some people lurking in the background to pounce on when they are presented with opportunities. There’s one such person in this iVoice app too. He gains a large sum of money by selling of phone numbers and private images of the girls who uses this app. When Tanya comes to know about this and learns that Aaron is also linked with this whole ploy, she plots a revenge against them. The rest of the story follows Tanya in her revenge and whether she finds success in her plan. This book ends with a cliffhanger mode. The rest of the story will be in next trilogy set of the book.Language is simple crisp and lucid and has the ability to bring live the events narrated in the book. The characters are well developed and one can easily relate to their actions, reactions, mental agony, outbursts, etc. The only character that left me a bit confused was that of Tanya. The best part is that even the supporting characters are well- developed and merge smoothly into the story. You can easily relate to most of their actions, reactions and inner turmoil. However I would have loved to get to know what happen after BANG. BANG. who had shoot for that i have to wait for next book. While the first half is erotic thriller with cyber crime, the second half which is revenge.  Narration is done well. The author’s strongest point is plot with unique theme and warn the women of online world. One of the most important things that I noticed is how with few words, the author could not only just portrayed  the hazards of online world, the pain, joy and sorrows of the characters but she even manages to bring that out from the readers. Most victims of these crimes were teenage girls and women. There was a nefarious attempt to trap young girls to indulge in wrongdoing. The increase in number of mobile phones had also led to more number of cyber crimes. Crimes were also reported by misusing social networking websites on the internet. The writer’s words has the capacity to hold the reader till the last page. The book has been written well in accordance to real-life examples with realistic point of view.This is the debut novel of author but we don’t seriously feel as if we are reading a book written by a debut author. Overall a fantastic fantasy packed with action and tinged with suspicion and suspense. I personally would like recommend this book to every women out there and to all the book worms it’s a must read.Overall Ratings 4/5 StarsAbout the AuthorTaanya Sarma is an author, poet and an entrepreneur. An ambivert true to form, the depth and duality of Taanya’s personality are evident throughout her writing.The genesis of The Wildcat trilogy stems from her desire to warn naive young women about the pitfalls of the online dating world.Taanya’s goal is to see her series of novels published and available in multiple languages as far reaching as countries like India, China, UK, NZ, SA, Australia – and, of course, in her home country the United States.When she’s not writing, Taanya is most likely thinking about writing – or spending time with her adopted dog, playing the guitar and piano, sketching, biking, snorkeling or participating in some extreme sports like parasailing, skydiving, or bungee jumping.For a more in-depth look into the life and creative mind of Taanya Sarma, follow her at @taanya.sarma or check out her website at http://www.taanyasarma.com

Book Review: The Divine Throne Of Maharani Meeramani By Meenakshi Verma
 Ayushi A Nair  
 13 June 2018  

Book Title: The Divine Throne Of Maharani MeeramaniAuthor: Meenakshi VermaFormat: Paper BackTotal Number of Pages: 278Language: EnglishPublisher: Invincible PublishersPublishing Date: 12 August 2017ISBN-10: 9386148773ISBN-13: 978-9386148773This story has Historical, Political & Social aspects. “JAIRAJGARH,” The Grand Empire of Rajputana, whose King is a great warrior, and a devious politician. He didn’t limit his devious politics to only the royal throne, but extended it to his personal relationships. He’s a ruler, who waited for a long time to have a successor for his grand empire and went on to design a conspiracy for the murder of his own child… The third wife of the King, Maharani Meeramani, who is a warrior by actions, and a hermit by thoughts. This ardent devotee of Lord Shiva, turned her pain into power and despite being a stepmother of a Eunuch Prince, Meeramani has not only loved, but has safeguarded the prince from his own father and beyond everyone’s imagination, she has tried to prepare him to take over the Royal Throne while fighting against all odds of society. A ‘Eunuch’ Prince, whose responsibility is to earn rights for the entire Eunuch community. A Political and Social war between the ‘King’& his ‘Queen’. Who will win and claim the Royal Throne Will Queen Meeramani convert the Royal Throne into “The Divine Throne”? To unravel the truth you have to be a part of the journey of Queen Meeramani’s struggle.MY TAKEStarting from the cover It’s one of the best I’ve come across in recent times in historical friction. The tile is perfect for the plot. “The Divine Throne of Maharani Meeramani” is the first fictional social novel of the author Meenakshi Verma, in which she has raised the question of respect and rights of the third gender, ‘Eunuchs’ along with the equal rights of all human beings. She has not only raised the questions, but also tried to suggest a solution to the society.This is the story of  Jairajgarh: The Grand Empire Of Rajputana of Maharana Ranjeet Dev Pratap Singh is a great warrior, and a devious politician. The story starts with announcement of next war and news of Prince Samar Dev marriage. While going for the war the news of  untimely death of Prince Samar Dev Pratap Singh everybody was shaken. The entire Jairajgarh was struck with grief. Maharana had locked himself up in his personal room. He had restricted himself to a personal dark room and the words of his Father Maharana Surya Dev Pratap Singh were echoing in his mind and then goes to flashback of Ranjeet childhood memories with his father Surya Dev Pratap Singh and two wives Queen Manorama Devi and Maharani Kesar Devi and seven children. There is no unity in the family and where is no unity, there can never be peace. Both wives and their children all are always busy in pulling each other. While remembering these lesson from his father life, Ranjeet has decided he will marry as many wives as he want but was sure enough that he will make his child from only one wife who deserves to get the throne. He first marries Queen Vaishali as per his father wish but there relation was not much successful.  He then marries Queen Ambika love of his life. Later Queen Vaishali realizes the truth of Maharana Ranjeet and commits suicides and Queen Ambika was all alone after the death of Queen Vaishali and she realize the pain of Queen Vaishali had gone through. Maharana had never loved her and then later Maharana Ranjeet marry Queen Meermani. Meeramani and Ambika share a bond more than real sisters rather than the life of co-wives. Later Queen Ambika with help of Queen Meermani  was conceiving. The child born was was eunuch. If a child gets good upbringing and education then he could do anything and become anything, even if he is a eunuch. Deformity in a body could be anywhere so how is the child responsible for it, if he is a son, a daughter or a eunuch, but isn’t he still  the child to his parents. He can be anything for society, but for his parents he is still their child and separating a child from his mother or a father is a shame on humanity as well as society. As per Queen Ambika request Maharana Ranjeet to give throne of Maharani to Meeramani and also gives the right of his son as mother to Meeramani. From there Maharani Meeramani and her struggle begins with the Prince Samar Dev and form a army of eunuch peoples to give them their right to live Shiva-Jan Army their main aim was to protect Prince Samar Dev. Will Maharana will get to know the truth behind the birth of his son? What happens to Meeramani? Will the bond with Queen Ambika and Maharani Meeramani will remain same? To know more go and grab the copy of book.Settings in the story are Jairajgarh, Ballabhgarh, Rajputana, Sambhalgarh, Kashi, Santpuram. The story revolves around the Maharana Ranjeet Dev Pratap Singh, Prince Samar Dev, Maharani Meeramani Devi, Maharana Surya Dev Pratap Singh, Queen Vaishali, Queen Ambika Devi, Prince Rudra Dev Pratap Singh, Princess Amritamani, Akroor Singh, Sushant Singh, Sukanya Devi, King Satya Rajsingh, Queen Manorama Devi, Maharani Kesar Devi, Neelima, Manjeet Dev Pratap Singh, Jagjeet Dev Pratap Singh, Rukma, Padma, Shobhana, Shamsheer Singh, Acharya Chaturanand, Prince Neelkant, King Krishnakant, Queen Jamuna Devi, Princess Ambika, Prince Khushaal Singh, Shiromani Pandit Gangeshwar Nath Shastri, Pandit Rameshwar Nath Shastri, Sushma, Heeranand, Ranjeet Singh, Janki Devi, Gulabo, King Surat Singh, Uma Devi, Kaushika, Prince Virat Singh, Sheetla Devi, Prince Somesh, Malini, Jagat Singh, Shambhoo Singh, Kaushika, Queen Padmavati, King Shantanu Dev, Shankula Devi, Sulakshana, Mungeri, King Gangdev, Baba Vishwanath, Kokila, Chanchala, Phoolan, Chammo, Gola, Gannu, Kaalu, Malini, Princess Sukanya, Shiromani Pandit Gopaleshwar Nath Shastri, Kamala Devi, Leela Devi, Dev Kumar Shashtri, Shyaamla, Govardhandas.Language is Simple, crisp and lucid. The smooth flow of words makes the narrative not only easy but engrossing too. The characters be they the protagonists or the supporting souls, are well articulated, thus making it easy for the reader to relate to them, their views, their actions and reactions. In fact one can easily don their shoes and live the story without feeling ill at ease/ appearing odd. Each one of them contributes to taking the story forward without a hitch, without a hurdle. The author’s mastery over the language is evident from the terms he has used and the vivid description of events that unfold in the pages of the book. To write is an art, to keep the reader spellbound and yearning for more is magic. The book brings out sibling love at its best and also addresses certain social issues in subtle yet powerful strokes. This book deals with every aspect of struggles a women undergone during the ancient time and also serves a great social message about eunuch community. There are a few typos and one or two places where the author has made contradictory usages that need to be rectified. My favorite protagonist of this story is Maharani Meeramani. The book has worth to be carried and flaunt because it has got a magical touch of love which can be done in a single sitting.A wonderful read, one I’ll strongly recommend to all book lovers. I’m sure that those who don’t like the historical friction will not get disappointed after reading the book.Overall Ratings- 4/5 StarsAbout the AuthorMeenakshi was born on December 27, 1972, in New Delhi. She now lives in Gurgaon, Haryana, with her husband and a daughter. Graduated from Jesus and Mary College (Delhi University) in 1994, she got married in 1997. Despite being an Interior designer, she preferred to be a house wife, and invests her lone time in reading (literature, history, spiritual) and writing ( poetry and novels). She is a supporter of Indian culture and has a great faith in God and Karma. She is very religious but not superstitious and strongly believe in Humanity.  

Book Review: To Hell and Back by Anurag Anand
 Ayushi A Nair  
 14 June 2018  

Book Title: To Hell and Back: Not all Tragedies are Orchestrated by FateAuthor: Anurag AnandFormat: Paper Back Total Number of Pages:  236 pagesLanguage: EnglishPublisher:  ReadomaniaPublishing Date: 21 April 2018ISBN-10: 9385854623ISBN-13: 978-9385854620A mindless road-rage incident leaves a young and promising entrepreneur dead. Is it an accident, or a cold-blooded murder, planned to absolute perfection?Namrata, a young professional, is enveloped by all the quintessential elements of life in the fast lane a staling marriage, an extramarital affair and eyes full of dreams, until a fun evening turns into a chilling nightmare for her.Renu, a girl living in a world marred by regressive customs and dated practices, has resigned to the patriarchal ways of her world, until they begin to cast their malicious shadows on her unborn child.Their worlds, although separate, intersect each other in a single strike of tragedy that none could have imagined. It is then that this story begins and sends everyone’s life on a dizzy tailspin.Will they be able to get back to their safe and secure lives?To Hell and Back is a fast-paced thriller that will not only keep you on tenterhooks till the very end, but it shall also rattle your beliefs on how ‘crime-proof’ the world that you live in truly is.Attachment leads to expectations and insecurities…Things that i have been running away from all my life.The Title of the book To Hell And Back is thoughtful, and completely justifying the story. They complement each other well and also is according to the story, so it’s a perfect combination.  Also the cover is attractive enough to catch attention.The story revolves around the life of protagonist Namrata and Renu and life revolves around them. The story is divided into three parts- 1st part of the book starts with an horrible accident with Namrata and Akash while travelling to Ludhiana some goons have stabbed them, Akash was badly injured and lost his life defending the goons. 2nd Part of the story is will take you to the life of Namrata, Pranav, Akash, Renu, Rakesh and Pooja, Dileep and more. The 3rd part of the book was my favorite. Never in my wildest dream would I have thought that the story would take such an unpredictable turn and that I believe sums up the success of the book. The plot is strong and the author has been able to do full justice to it. Never felt my interest waning. The pace is perfect, neither slow nor too fast. It is steady and smooth. With every turning page the curiosity to read further keeps on increasing.  Language of the book is lucid and written in a simple way to comprehend for any kind of reader. Narration and characterization is done well.The author has portrayed each and every character with utmost significance of their own and every one of them has done justice to their respective roles throughout the story.  An engrossing read that’s capable of keeping the reader on edge till the very end. I would like to recommend this book to all the bibliophiles out there.Looking forward to read more books by the author.Overall Rating 4/5 Stars

Interview With Anuradha Singh
 Ayushi A Nair  
 18 June 2018  

Anuradha is working in the field of academics from past 18 years. She has worked in a variety of schools across India as an English Language teacher, along with an experience of working in Nalanda University. She is also an avid blogger and writes from her heart at www. anuradhastringsofmyheart.com Being alumni of Fergusson college, Pune and a post graduate in English Literature and then working as a teacher; writing poems, travelogues, articles and then a novel came naturally to her. As an army officer wife, she has experienced and explored India from North to South and East to West as India’s true citizen. Though a Punekar by birth, she loves every moment of her wandering life and calls herself as the new age gypsy. A mother of two boisterous boys and a charming lady wife of a serving officer, a teacher and a writer, she wears all these varied caps with élan.What inspires you to write the book?Social evil spread rampant made me restless and that restlessness made me write a story of triumph of good over evil that too a battle waged by a woman who had nothing extraordinary about her, just will to eradicate evil from society and save her brethren.How did publishing your debut novel “The Mysterious Widows of Mehboobpura” change your process of writing?I am even more motivated, more responsible and disciplined. Of course since I have gone through the process once now I know the do’s and don’t of the craft.What is the main thing you want readers to take away from this book?The central idea of the book that social evils like drugs and other things which can finish a complete generation, a healthy society should be curbed and finished at all costs, it is possible to fight against it at your level, individually as well and it should be done by each and everyone of us.What are your hobbies, passion other than writing?Other than writing I enjoy travelling, listening to music and of course I read a lot.If I have a good book in my hand then I forget everything else.Do you recall the first ever book/novel you read?Yes, I was very small then, mere 3 year old. My father got me an illustrated dictionary with amazing illustrations to describe the word, along with an interesting sentence. I kept that book with me for longest time. It was part of my childhood memories. I lost it somewhere when we changed our house.What does your writing/reading space look like?My writing place is very quiet, calming. I have made it in a corner of my bedroom. I write at the study table gifted by my hubby. I enjoy sitting there reading, thinking.What are your top three favorite books of all time?The top three books which I can again and again read are Gone with the Wind, The Hungry Tide and The Kite RunnerDo you pen down revelations and ideas as you get them, right then and there?Yes, I try my level best to jot down new ideas, phrases, sentences or revelations as soon as I get them, I usually write it in my mobile itself, or on a piece of paper whatever I can get at hand.What does literary success look like to you?Success is a very subjective feeling. It changes according to the perception of a person. For me, my book getting published, gives me a stupendous feeling for the main reason that words do not have death. Words change into knowledge and will always float in this worldly space.How did you feel when the publisher accepted your draft for the first time ?The idea of the novel was revolving in my head for quite sometime, it was crystal clear in my head. When it got accepted by the publisher though, i gave a contented sigh, as it was a first sign that now the book is on its way for publishing.Tell us something interesting that has occurred since you became a writer?It is overall a good feeling, when people read my book and come up to me or call me to tell that they enjoyed it thoroughly. This feeling that I can give a good story to people, and people can take something out of it , gives a high.One character from your books, that you like the most?Though the character of the main protagonist Ira is very impressive. I like the character Jagtar for his struggle, the ups and down that he goes through.What was your favorite chapter (or part) to write and why?The chapter where Ira visits the pind with Nimrat. I wanted to make it very interesting. I myself was on edge while writing it, as the words were tumbling off my fingers so fast, it was thrilling writing it down.What is that dream goal you want to achieve before you die?To write stories of varied genre, unique characters, thrilling plots, engaging narrative and reach widest number of readers.A message for aspiring writers?Write from your heart, tell a story which you must.It was really a privilege interviewing you. Hope you enjoyed the interview.Thank you!!Here are some of links via you can contact Anuradha-Facebook Twitter Instagramhttps://anuradhastringsofmyheart.com/Write to her at anuradhasingh78@yahoo.comLinks to buy her books- Amazon.in Amazon.com Amazon.co.uk Flipkart Infibeam

Interview With Revathi Raj Iyer
 Ayushi A Nair  
 21 June 2018  

Revathi Raj Iyer is a freelance writer, book reviewer, company director, service volunteer and yoga/fitness enthusiast. Professionally qualified as Company Secretary (India & New Zealand) with legal background, she has worked in the corporate field for over a decade. Bombay is her hometown and Baroda her abode after marriage. When she moved to Fiji Islands, she bid adieu to a rewarding career with a multinational to become a full time mum and pursue her twin passions, yoga and writing. She worked as lecturer of Laws at the University of Fiji. Living between NZ and Fiji, she pursued writing and yoga training and continues her passion after moving to India. She lives in Ahmedabad, India and has completed her next book which is a collection of short stories. Her dream is to write books for children.A couple of easy questions to begin with…First off,  What inspired you to write “My Friendship with Yoga”?Physical activity was dominant in my life right from an early age, as a trained classical dancer, which continued until my late twenties. Thereafter it took a back seat, when I became engrossed with my career together with being hands-on mum to a lovely little daughter alongside other demands that needed my attention. However, things changed when we moved to Fiji Islands, and I got back into fitness with intense aerobics and strength training. As destiny would have it, a disciple of Yogacharya BKS Iyengar was deputed to Fiji to introduce this ancient tradition to the people of Fiji. Yoga was at my door step and I embraced it with heartfelt love. I started writing my yoga journal. One fine day, I decided to give a formal structure to my jottings to reach out to a wider audience. As I wrote the book I had no idea of the publishing process, but I was focussed on my goal. “My Friendship with Yoga” thus took shape and was launched on the 10th January, 2017 at the New Delhi World Book Fair. Thanks to Lifi Publications for making this happen!How do you see writing, as a hobby or a passion?I find writing very therapeutic and it also makes me happy. It is passion that drives me to enter that lonely space, which I beautify with words, plot and characters to create a story.Is yoga a way of life or a way to exercise and meditateYoga and meditation are a way of life for a holistic and healthy lifestyle. It is not instant therapy or about perfecting the postures. It is much more than that.  One has to go through a process of learning – patiently and persistently; and observe the changes it brings about in oneself.Please tell us some more about your debut novel?“My Friendship with Yoga” is about my progression from learning under an instructor to achieving confidence in self-practice and sharing my varied experiences with readers. I have presented the complicated aspects of yoga in a lucid style with practical hints so as to cater book lovers of all age groups and skill levels. The book is divided into three parts:Narrative which combines the physical, psychological and spiritual aspects of yoga, wherein a selection of topics along with interesting anecdotes have been coveredThe 2nd Part has more than 80 postures with steps to attain these, guidelines, tips, techniques and benefits; keeping in mind yoga enthusiasts, beginners as well as those who have been practising yoga.The 3rd Part consists of the much desired weekly practice schedule written sequentially with clear instructions to enhance one’s practice.What has yoga done for you as a person?Yoga has helped me to deal with a given situation in a pragmatic and dispassionate manner. It has enabled me to let go of the past and negative emotions, be more positive and result-oriented and direct my energies towards my creative pursuit and other commitments. Yoga has certainly helped in making me acknowledge and appreciate the choices I have made so far, and offered me a healthier and more content lifestyle.What sort of research did you do to write this book?I have been reading books on yoga, but “My Friendship with Yoga,” is the outcome of my entire learning process, from the disciple of BKS Iyengar and instructors from the West. My effort was to present the complicated aspects of yoga in simple language that would appeal to readers of all age groups and skill levels. Yoga is not about perfection as different bodies react in a certain way to a certain posture. To that end, my thought process kept evolving during the entire course of my writing. I made several drafts until I was fully satisfied that I had done justice to my work. For each and every asana which has been illustrated in the book, I consciously performed them and wrote down the steps. Every single breath, every movement, position, the sequence had to be accurate.How did you come up with the title of the book “My Friendship with yoga”?It came straight from the heart; in fact I did not falter or ponder over the title. I began writing this book with its title in place. The title was a reminder to simplify yoga and it guided me in writing a user and reader friendly book, which has been appreciated by the reviewers and readers. Fortunately, my publishers were also happy with the title and did not suggest any changes.Besides writing, what else do you do in your free time?Besides writing and reading books; I practice yoga, support my publisher in the promotion of my book, review books for Muse India, handle professional commitment as Director of a company, travel and spend time with my family. I love to bake and cook, and feel delighted when the outcome exceeds my expectations Do you recall the first ever book/novel you read?I don’t recall the title of the first book, but I started off with the Enid Blyton series, followed by Agatha Christie.Were your parents reading enthusiasts who gave you a push to be a reader as a kid?My mum read a lot and I would accompany her to the local lending library. She was not pushy but I gradually picked up the habit and enjoyed those evening walks to the library after school, with my best friend. She will get nostalgic when she reads this!What are your top three favorite books of all time?It is hard to pick just 3, as I have so many favorites. Hmmm….. The Little Prince, Kite Runner, Reluctant Fundamentalist, Namesake…As a new author, what is your favorite part of the writing/ publishing process? Least favorite.My favorite part is the writing itself and working hand-in-glove with the publishers; the book launch being the icing on the cake. My least favorite part is to face rejections without knowing the reason for it, after waiting for months to hear from publishers.What is the main thing you want readers to take away from your book?To understand the pure essence and simplicity of yoga, without feeling intimidated or inadequateAs mentioned in the book, “Yoga is not about perfection. It is a very enjoyable bonding with our body and mind that teaches us to be resilient and patient.”I would like you to share something about yourself with the readers. Something that does not go in the about the author section something that is the real you?I dream a lot and wish that all my dreams came true, hahaha…And finally, A message for aspiring writers?“Rejections are a part of the whole process of being ultimately accepted and acknowledged, as a writer. Please do not give up, no matter what, and pursue your passion, despite the road blocks. Think of the book lovers and connect with them. Write for them and the passion will always be with you.”Thank you. It was really a privilege interviewing you. Hope you enjoyed the interview. Links to buy the book- Amazon.in Amazon.com FlipkartWrite to her at chirminey@gmail.com

Book Review: The Mysterious Widows of Mehboobpura By Anuradha Singh
 Ayushi A Nair  
 27 June 2018  

Book Title: The Mysterious Widows Of MehboobpuraAuthor: Anuradha SinghFormat: Paper BackTotal Number of Pages: 196 pagesLanguage: EnglishPublisher: Notion Press,Publishing Date: 24 April 2018ISBN-10: 1643240498ISBN-13: 978-1643240497Ira is an army Officer wife, posted at Ferozepur Cantonment, she is a passionate teacher.Nimrat is a new admission in her class, a daughter of a queer looking Veer Nari.Ira is worried that Nimrat is not studying well, being passionate about her work, she goes to Nimrat’s house to meet her mother and talk about Nimrat’s poor performance in school at Mehboobpura Pind and is reeled by the look and character of the Pind.She comes across some very devastating information about the Pind and now is hunted by the goons. Ira’s life is in danger. She has to finish these diabolical people or she will be finished.Will Ira be successful in unfolding and further finishing the racket?Will she come out of it unscathed?My TakeThe cover of the book is simple and the title of the book The Mysterious Widows Of Mehboobpura  is thoughtful, and completely justifying the story. They complement each other well and also is according to the story, so it’s a perfect combination.The plot is strong and the author has been able to do full justice to it. The plot covers social evils like drugs, prostitution, human trafficking army, veer nari lifes and struggles. The author has clearly crafted the family life of army officer. The Joy, pride, tears, hardships, separation , skipped heartbeats, the uncertainty and ecstasy.Every chapter starts with a poem which are beautiful and really meaningful.The words were simple and the language is lucid which eased the reading. The book is free from any grammatical errors and has been perfectly edited. The pace is perfect, neither slow nor too fast. It is steady and smooth.The author has portrayed each and every character with utmost significance of their own and every one of them has done justice to their respective roles throughout the story. The characters are well developed and one can easily relate to their actions, reactions, mental agony, outbursts, etc.The book is free from any grammatical errors and has been perfectly edited. If the Punjabi and Hindi dialogues were translated into English it was much better since everyone will not able to understand it. The book has a very powerful message to deliver.My favorite character from the book is Ira. “A charming Army wife, a masterful mother, A multi tasker and a teacher, And now an adventurer?”  Never felt my interest waning. The ending part of the story i enjoyed a lot Kulwinder, Jagtar and Ira together made their attempt successful. With every turning page the curiosity to read further keeps on increasing.You shout at me, tie me and kick me,And harass me, but I will get up…Dreams are my teachersThey show me the way to my destinyDifficult is the way, but strong is my resolve.A valiant soldier he isWho does not know any other wayApart from truth, integrity, righteousnessAnd love for his motherland.Evil will dwell, roam and spread aroundGood will always evoke in some soul, daring… to finish evil.Looking forward to read more works by the author.I personally recommended this book to all readers.Overall 4/5 StarsAbout the AuthorAnuradha is working in the field of academics from past 18 years. She has worked in a variety of schools across India as an English Language teacher. Currently she is working in Nalanda International University. She is also an avid blogger and writes from her heart at www. anuradhastringsofmyheart.comBeing a post graduate in English Literature and then working as a teacher, writing poems, travelogues, articles and then a novel came naturally to her.As an army officer wife, she has experienced and explored India from North to South and East to West as India’s true citizen. She loves every moment of her wandering life and calls herself as the new age gypsy. Hence the backdrop of her first novel is army itself.A mother of two boisterous boys and a charming lady wife of a serving officer, a teacher and a writer, she wears all these varied caps with élan.Grab your copy here- Amazon.in Amazon.com Flipkart Infibeam

Book Review: The Blue Moon Day By Santhosh Sivaraj
 Ayushi A Nair  
 30 June 2018  

Book Title: The Blue Moon Day Author: Santhosh Sivaraj  Format: Paper Back  Total Number of Pages:   Language: English  Publisher: Invincible Publishers   Publishing Date: 4th June 2018  ISBN-10: 9387328767  ISBN-13: 978-9387328761"Are we really Living Our Lives, Or Are Stuck In A Rate Race? The Blue Moon Day Might Open Your Eyes To The Illusion." -Deccan ChronicleThings were never the same for five ordinary individuals who got struck at cross roads and there was no way they can run back. They had no other choice but to take a plunge into their deepest fear and leave the rest to destiny. Their characters was tested out of their comfort zone and it witnessed abstruse results; a PhD scholar fights to win a pizza making contest and a tennis prodigy running for his life in a war torn , bloodied Island. Extreme circumstances and their consequences made these ordinary individuals extraordinary . Was the test imposed on them by someone? Or did they invite it on themselves. The Blue Moon Day is that Once in a Blue Moon day story which questions an individual’s priorities, ridicules the worldly routines and finally redefines happiness.My TakeThe cover is attractive enough to catch attention. It’s one of the best I’ve come across in recent times. The Title of the book The Blue Moon Day is catchy and completely justifying the story. They complement each other well and also is according to the story, so it’s a perfect combination. It’s always great to read a book when it not only has an interesting cover and title but a great story as well.The story consist of 5 different stories have a different protagonist but there is a common connection among each of the five protagonists was old man in different name. Pizza Engineer, The Messenger, Not Today, The Story Teller, Heaven and last they all come together at The Blue Moon Day. Out of this five short stories The Storyteller is my favorite part. The plot is unique; the storyline is gripping as well as intriguing and the narrative takes the story forward flawlessly. The plot is strong and the author has been able to do full justice to it. Never felt my interest waning. The pace is perfect, neither slow nor too fast. It is steady and smooth. With every turning page the curiosity to read further keeps on increasing.The author’s mastery over the language is evident from the terms he has used and the vivid description of events that unfold in the pages of the book. He has portrayed each and every character with utmost significance of their own and every one of them has done justice to their respective roles throughout the story.Language of the book is lucid and written in a simple way to comprehend for any kind of reader. Narration and characterization is done well.To write is an art, to keep the reader spellbound and yearning for more is magic. An engrossing read that’s capable of keeping the reader on edge till the very end. The book has a very powerful message to deliver. Kudos to the author for penning down this book.Looking forward to read more books by the author.A wonderful read, one I’ll strongly recommend to all book lovers.Overall Ratings- 5/5 Stars.About The AuthorSanthosh Sivaraj believes in seeing with the mind , writing with the heart and living through others. This way he says one can live more life per life.Based out of Chennai , he started his career as a sailor and eventually ended up wearing many hats in life including that of a teacher, entrepreneur and a banker. He considers the journey of life to be the destination in itself and that pushes him to seek newer avenues in life every now and then. Absurd Economics interests him and he loves doing stand up comedy. He laughs at his own mistakes and loves life unconditionallyGrab the book here- Amazon.in Amazon.com 

Book Review: From Ashes to Dreams by Rashmi Trivedi
 Ayushi A Nair  
 28 September 2018  

Book Title:From Ashes to DreamsAuthor:  Rashmi TrivediFormat: Paper BackTotal Number of Pages: 194Language: EnglishPublisher: Blue Rose PublishersPublishing Date: 17 August 2018ASIN: 17 August 2018Sometimes life brings you at a crossroad, where you have no choice but to live every day as if it was your last one. Naina was at such a crossroad! An orphan, she did not have much to look forward to in life, until she fell in love. Love gave her wings and she started to fly, only to come crashing down as the wind beneath her wings turned into a storm. She tries putting an end to her now wretched existence, but fate has some other plans for her. She comes to know that she has limited time to live and decides to start living everyday instead of merely surviving. She lives every moment without worrying about the future she does not have or the past that could not be undone. She falls in love once again, this time with life!Will fate respect her fortitude?My TakeStarting from the cover of the book is  black and white photograph of a woman with a suspicious face. The cover is beautifully designed. I found this title interesting and it drew my attention instantly into this book. I must say. It certainly made me want to read it as soon as possible.The story mainly revolves around Shanti Amma, Naina, Raghav, Kusum, Ayushi, Siddharth, Shrishti, Vishal, Ranjitha and Anurag. The book is a blend of emotions, friendship, mother's love, pain, happiness, life, value, struggles and many moreThis is the story of three musketeers of Shanti Ammas orphanage. Three orphans Naina, Kusum and Raghav who are deserted by their parents on the same day at Shanti Ammas orphanage. Shanti Amma treats every child like her own children's but from the beginning she had a special tenderness towards Naina because she looks like her own daughter. Naina, Kusum and Raghav are of same age, shared the same birthday date, they grew up together and best friends. Naina is simple, shy, loving and caring girl on the other hand Kusum is smart, harmful  had a string fondness towards Raghav, Raghav is affectionate towards Naina but Naina consider Raghav as her brother.Shanti Amma passed away due to cancer, now she had only her friends left with her. Naina feels a stronger desire towards a married man Siddharth. Siddharth and Naina get's into a lovely relationship. The true love is hard to find. On the other hand Raghav and Kusum are going to get married were as Kusum is pregnant. The destiny had some other plans for them Siddharth wife is not doing well from past few days and has diagnosis in third stage of cancer. Shrishti was still legally his wife and the mother of his daughter. He sacrifices is love for his responsibilities towards family and was unable to explain the real matter to Naina  because of the promise given to his dying wife. Naina was left all alone in her life. She attempt suicide.How will Naina recovers from the mental trauma?Will Sid comes to safe her?Three musketeers will the be friends again?To know more read the book.The plot is unique the storyline is gripping as well as intriguing  and the author has been able to do full justice to it. Never felt my interest waning. The pace is perfect, neither slow nor too fast. It is steady and smooth. Author has portrayed each and every character with utmost significance of their own and every one of them has done justice to their respective roles throughout the story, thus making it easy for the reader to relate to them, their views, their actions and reactions. I loved how beautiful the character Naina is portrayed, how she over come her struggles and find a new hope towards leading the life, Ranjitha and her son Vishal having faced so much pains in their life and becomes an inspiration for others to live a happy life and Dr.Anurag with ability of healing pain in a different way. The author’s mastery over the language is evident from the terms she has used and the vivid description of events that unfold in the pages of the book. Words flow smoothly and emotions find expression thus making the book a veritable treat. With every turning page the curiosity to read further keeps on increasing as well sobbing. Yes this book made my cry at many times. Kudos to the author for penning down this wonderful book.Looking forward to read more books by the author.A wonderful read, one i’ll strongly recommend it's a must read to all the reader's and non-readers out there.Overall Ratings 5/5 StarsGrab the copy here Amazon About the AuthorRashmi Trivedi is working at a middle management level in a leading Public Sector Undertaking and has worked in various departments which includes operations, sales and training.Since the childhood days, she was passionate about reading. Unlike many who read when they find the time, she always took out time for reading. At all stages of her life, she was never too busy for a book.In 2013 she was transferred to Bhopal where she stayed for three years whereas the family stayed back in Delhi. It was during this period that she started writing poems and articles and sharing them with family and friends. She then started writing for her own page and blog. The experience at Bhopal taught her that it is only the self-imposed limitations we create in our minds that stop us from reaching our true potential. She wanted to share her experience with others and so this book happened.Other than reading, she is also passionate about travelling. There are a number of places on her bucket list which she has to explore before she calls it a day. To her, every journey is like a wrapped gift which she loves opening.Like any other female, she loves to talk and make friends. She also is a foodie and loves to binge.She stays at Delhi with her family.You can stalk her @ Facebook |Instagram ‘I am taking my Alexa rank to the next level with Blogchatter’

WHY DO I LIKE TO BLOG
 Preeti Tal  
 7 October 2018  

Why i like blogging

ARL Literary Awards 2018
 Ayushi A Nair  
 19 November 2018  

We are pleased to announce ARL Literary AwardsIndia is a country of prodigious talent. Wordsmiths of this country are legendary. Today as well authors with their astounding writing skills enrapture readers in their writings.ARL proudly announces the first edition of the ARL Literary awards to recognize the work of talented authors who have greatly contributed in the literary field with their superior work and influenced millions of readers across the country. While doing so these authors have toiled and have burned the midnight oil. Their work has come to fruition with immense love and appreciation from readers, we aim to further acknowledge and appreciate their effort and motivate and inspire them to present their readers with more and more each day.The ARL awards are unique in their approach as they are designed to not only honor the authors work but also promote the author and his/her work on various platforms.Best AuthorBest Debut AuthorBest Child AuthorMost Popular BookMost Influential AuthorAll the awards except the ‘Most Popular Book’ will be selected by the judge's evaluation and for the ‘Most Popular Book’, judges will be creating a short list from the total submission/submissions to the same and then an online voting will be done to select the winner.‘Most Influential Author’ will be selected, not only according to his/her book but also according to his/her contributions to the literary field. So you will have to include a detailed bio about you while submitting entries for the ‘Most Influential Author’award.Rules and Regulations:Book/Books should be in English.You’re welcome to make multiple entries.Book/Books should be originally published between January 2016 and November 2018.Books should be in paperback format.Entries should contain 3 copies of the book and a detailed note ‘About the Author’.All Awards except the ‘Most Popular Book’ will be adjudged according to the Judge’s choice and 'Most Popular Book’ will be selected via online voting.Judge’s decision will be final.Award will comprise a memento and a certificate of recognition.Copies of the book/books should be sent to the given address.Participants will not be allowed to communicate to the judges in any manner before the awards are declared.You are cordially invited to participate in the first edition of ARL Literary AwardsARL welcomes the writers warmly to participate in ARL Literary AwardsFill the form:  https://docs.google.com/forms/d/e/1FAIpQLSeYY7DUYd2Casy2WZChuB8YJDWl9t75-j7tPb3djjoJaDGk5A/viewformFor more information: awards.arl@gmail.com

Benefits of blogging
 Shrestha Mukherjee  
 6 February 2019  

Benefits of Blogging

StoryMirror in conversation with author Shrestha Mukherjee
 StoryMirror Feed  
 28 February 2019  
Art

Q: Please give details about your initial education and forming years of lifeA: I have done B. Pharm and MBA from NMIMS, Mumbai, with almost three years of corporate experience.Q: How did you get interested in literature? What inspired you to write?A: Writing was always my passion. The form of art which is closest to my heart. I stared writing poetry early 2017. The poets that inspired me and my poetry in Robert Frost and John Keats.Q: What difficulties did you have to face with respect to literary work?A: I feel the difficulty is managing time for writing. Creative writing needs time to develop. As Lisa See, an American writer and novelist says “Read a thousand books, and your words will flow like a river.”Q: What is your view about the present-day literary work?A: Present-day literary is innovative, personal and straight forward and beautiful in its own way. But personally, I love the charm of the classics like ‘DAFFODILS’ by WILLIAM WORDSWORTH or ‘THE ROAD NOT TAKEN’ by ROBERT FROST Q: Do you think that the emergence of digital and social media has given a new opportunity to creative writers?A: Yes, I’m a blogger which helps in showcasing my work globally and get feedback and comments from the strangers across the globe are motivating me to keep writing. So yes, social media gives an opportunity to share my work as well as learn from others.Q: Please tell us something about your literary workA: I write poems and prose about love and life usually with ciphers, this is the writing style which I am learning and interested to grow with. I draw inspiration from nature, the books I read, places I visit and people in meet. Proses I usually characterize by the use of full sentences and paragraphs that tend to proceed uninterrupted in a linear fashion until they are complete to give description to develop concrete, complete ideas, aiming to leave the reader with his own interpretation of it. Whereas poetry, on the other hand, I write in nonlinear fashion, using fragments of thoughts, feelings, and images to convey a certain message to the readers aiming to generate feelings which I hold while writing. Like smiling together with the reader or crying with the pain that the poetry holds.Q: What was your first literary work and how was it published? A: I started my journey initially with articles related to real life events or current events, which grew into short stories and novels. But I truly find myself now as a poet. I enjoy getting lost in time when I’m writing, liking living in a completely different universe.My poems are published in WordPress and StoryMirror. Q: How many ways literature can contribute to society in future?A: Literary works serve as a food for thought and encourage imagination and creativity. Exposing oneself to good literary works, is equivalent to providing one with the finest of educational opportunities. On the other hand, the lack of exposure to good literature is equal to depriving oneself from the opportunity to grow. Literature allows you to understand and experience systems of living and other worlds. We get a view of the inside looking out, a personal view and insight into the minds and reasoning of someone else. We can learn, understand, and appreciate it; and that how society can grow. Q: Where do you see yourself after 5 years in the literary world?A: In 5 years, I see myself to be a more matured writer with my few poetry books published. And to be growing in people’s heart.Q: What ways would you suggest to build a community for poets?A: Develop a place where poets can share there works and get feedbacks from fellow like minded poets. This will not only give more opportunity to grow but also to learn from each other, like a writer’s club.Q: What message would you like to give to aspiring new writers?A: Follow your heart, take risk, and have courage to take the road least traveled. Q: How was your experience of writing on StoryMirror? A: It is a very good platform for both readers and writers. Writers get a platform to share their work and get recognition for it whereas readers get good content to read and learn. Q: Would you like to say something about StoryMirror? A: Keep going strong. Wish you all the success as your success is your writers’ success. Here is the link to read my content https://storymirror.com/profile/4hkaj7vg/shrestha-mukherjee/poems

7 SEO Tools Most Used By Bloggers and Marketers
 Rahul Kumawat  
 24 May 2019  

Nowadays, SEO becomes a significant tool for achieving the business goals of any brand. In simple words, Without SEO its becomes difficult for any kind of business to survive in this age of killer competition. It is the finest way to promote your brands & products to stay on the top of search engine list. So in this article we will explain you some best SEO tools that needs to be used by marketers & bloggersSEMrush:-It is a tool for finding successful keywords. A Platform to   identify different trends that happen within your niche, identifying a variety of keywords,  audit your on page Search Engine Optimization , check rankings and back links. If you aren’t using a tool like SEMRush, you might not be aware of keywords that people are searching for to find a blog like yours. You might not realize which pages on your site are stopping you from reaching success. You can monitor your brand, get organic traffic insights and know the keyword level difficulty. One can avail the monthly or the annual plan and subscribe accordingly. SEMrush offers a good vary of options that bloggers will use to ascertain the health of their websites and enhance their promoting activities. From web site audit tools to contestant comparison, here may be a list of the dear SEMrush features:Keyword Analysis and ResearchRank trackingOrganic researchCrawl Audit ToolAdvertising ResearchAd Sense and Ad managementBacklinksCompetitor analysisSEMrush pie chart and line graphMultiple sites comparisonGoogle keyword planner: - A marketing tool which is used for Google AdWords Campaigns. If you want to use Google keyword planner, then you have to create a Google AdWord account. After creating the account, type the keyword that you need and the Google Keyword Planner will show you a list that is based on relevant keyword. It will help a blogger or a digital marketer to have a complete idea and use the perfect keywords to stay on the top. One can specify the location, add filters, and even get the latest trends in keywords for a particular section. The Keyword Planner tool in Google Adwords is helpfulfor locating new keywords and searching for the competition, search volume, and trends. The tool is primarily used for locating competitive keywords for running ad campaigns in Google AdWords, however, you'll still use the keyword planner tool to present some background data on potential keywords to use for your diary post ideas.Unamo:-One- stop solution for your online marketing needs. With unamo you can manage the social media as well as optimize the conversion rate. Unamo is a SEO based platform suitable for businesses of all sizes and help users to analyze keyword rankings, backlinks, generating reports, analyzing website and optimization issues. Unamo allow users to monitor keywords from various search engines around the world, access how site content is ranking on specific keywords. Unamo SEO, originally Positionly, offers a suite of digital marketing tools at an affordable price. These include –Unamo SEO.Unamo Social Media Monitoring.Unamo Conversion Rate Optimization.Unamo SEO tools are ideal for bloggers and small businesses that want to keep tabs on daily metrics, including keyword rankings and backlinks.Other features include SEO audit tools, local SEO, and you can integrate your account with Google search console and Google Analytics.Ninja Outreach:-If you are a digital marketer or blogger that means you need to build the link or generate leads to stay on the top of search engine. Automate email outreach campaigns are great for link building, guest posting, influencer marketing and content promotion. Manage all your influencer marketing & outreach campaigns with built-in CRM.Google Mobile -Friendly test:-If you haven’t made your website mobile friendly, then you should. This software allows testing how easily a visitor can use your page on a mobile device. Nowadays more traffic is building up through smart mobile phones. One of the most important SEO tool for digital marketers to check the content errors & make the website mobile friendly to increase the traffic.Google Webmaster Console:-with this tool you can track your site or application in the search results and suggest fixing errors to increase the visibility while one is searching with a particular keyword. With Google by your side, you get alerted as soon as any error is observed so that you can fix it without any delay. The webmaster console can provide webmaster with critical information about their website’s health, search engine visibility, accessibility, and more. Google Search Console or Google Webmaster device is the spot Google will talk with you on the off chance that anything turns out badly like an expansion in 404 pages, slithering slip-ups, manual punishments, the augmentation in 404 pages, malware distinguished, etc. If you don't have a Google Search Console account, you should get one now. Google Webmaster Tools (GWT) is the basic segment for Google to speak with site administrators (Or Webmasters). Google Search Console or Google Webmaster Tool gives you a chance to recognize issues with your website page and can even refresh you in regards to whether your webpage has been corrupted with malware or not. When you begin utilizing Google Webmaster Tool, you may find that you won't generally require a portion of the other fancier and costlier devices, you by and large use for the equivalent very purposesGTMetrix: - It is a free tool that analyzes your page speed performance. Get instant alerts form GTMetrix when your site goes down. This tool gives the page load details like the time, number of visits or the size and other analysis and provides a real-time page analysis. You can even analyze your page through a mobile phone. There are basic versions as well as many paid plans, and one can choose according to the need. Prarthana Associates Pvt. Ltd. is Udaipur based leading  SEO and Digital Marketing Company with a large number of clients around the world. We use the perfect tools and work hard to analyze how to increase the visibility of the web page and generate in more traffic. We deal in website development software development, Android application development, Digital Marketing, Email Migration & Bulk.               

Best websites for backinks
 Pradeep Katiyar  
 11 June 2019  
Art

Best websites for backlinks