StoryMirror interviewed Mr. Venkatesh from Artma Ventures and here is what he had to say about his venture:Q. Tell us about you and your background.I come from a tiny town in West Bengal called Kharagpur. Mine is a typical working middle-class family. I was good at Math and the obvious career choice for me was Engineer or so I thought. I worked for 3 years in a chemical company as an electrical engineer and absolutely detested it. In order to change fields, I chose MBA as an option. I went to IIM Kozhikode to study Marketing and Strategy which, I feel, have been 2 of the most enriching years of my life. Q. What is your greatest passion?I have always been passionate about creating things. If I have spare time, I’m either creating some form of art or learning a new technique to better my craft. It is fascinating to me that one can conjure up things and put them out in the world for others to enjoy, critique and ponder over. I’ve tried a lot of things from clay animation to video editing. My first love, however, is painting. I trained under Rabindra Bharathi University in West Bengal for almost a decade in fine arts. I have always dreamt of being an artist and that dream is slowly becoming a reality. I wish to bring smiles and happiness to people through my work and knowing that someone appreciates my work so much that they want to make it part of their life is a kind of fulfillment that I don’t get from anything else. I will continue to create and, in the process, try to bring joy to people around me. I have big plans but let’s keep it for some other time , for now, I just want to paint. Q. We understand you do digital art. How and why did you start painting digitally? Is it easier compared to drawing on the physical medium?In 2010 while I was pursuing engineering, I accidentally discovered the world of digital art. Sitting in my hostel dorm I watched countless videos on Youtube and was awestruck at the kind of work artists across the world were producing in the digital art space. I started drawing with a mouse which, of course, is ridiculously difficult and then researched to find the right tools. Being a college student, I couldn’t afford the equipment back then. A few months later I attended a cultural college fest and as expected there were painting competitions. I won three of them and knew exactly what to do with the cash prize that I earned. I got my first pen tablet immediately after and it is one of the best investments that I’ve made in my life. I used to paint quite often while I was in engineering and for a few months after that. Post that there was never enough time, I tried to keep up but with a regular job, it was hard to maintain consistency. So, I took the plunge and I must say I’m absolutely loving the process.Many people have a notion that digital art is a scam and that it is not as credible as painting on canvas. I have immense respect for anyone who works with the traditional medium as I started my training with that. While the fundamentals of art remain the same, the approach to mastering both is vastly different. In fact, the digital medium provides one a myriad of options and the freedom to experiment. The “undo” option is undoubtedly a lifesaver. However, that should not take away the effort that one puts into perfecting a piece. After all, everyone deserves a chance to correct their mistakes. Also, if it was that easy everyone would be doing it. I feel art is so much more than just replicating an image. It is about pulling the observer into the piece and moving them with the composition. Through their work, it is about showing the world what the artists themselves see. Q. How do you see this space evolving in the future?There is still very little awareness of the digital painting field in India. It is common for me to encounter questions like, “Do you use an app to convert the images?” People fail to realize that it is painting where each stroke is made in hand. However, it is changing and with the increasing reach of marketing media such as Youtube, it is easier for creators to showcase their process and create awareness about the field. New business models are evolving with the increasing adoption of digital media. I personally feel we are living in the most exciting time for content creators to make something of their creative capabilities. Digital art fits into a large range of fields from animation, merchandising, comic industry, movies, games, graphic design and the list goes on. The sky is the limit for someone who wants to pursue a career in digital art.Q. Could you tell us a little bit about the services that you offer? What is the process like?Sure. We make stylised digital portraits. It starts with selecting the right image for the artwork. We ask our patrons to share as many images as they can of the people they wish to capture in a painting. Once the image is finalised we ask them what their expectations are. The discussion could range from the color palette, the overall tone, the elements that they want to add to the piece. We try to make the paintings personal and have some meaning to the people they showcase. For instance, if it’s a baby’s painting and the baby loves dogs, we include them in the composition. If a couple loves to travel to beaches or has a favorite memory of a place, then we bring that out in the painting. This way the painting becomes far more than just a replica of the image and ends up being much larger than life.Actually, we are running a giveaway on our handle at the moment and it would be great if your users can participate in it. We are giving away one free portrait to the winner of the contest. I will share the link with you.https://www.instagram.com/p/Bo81JjQHXYz/ Q. What is your life's philosophy?“One must choose the problems that they want to solve”. Life at the end of the day is about solving problems from the time we wake up to go to bed. Even the job that one takes is solving the problem of earning a livelihood, living a luxurious life or creating a name for themselves. What if one enjoys solving a certain kind of problem, life then becomes a fun and happy ride. I’ve only come to terms with this in the past few months and that has been an eye-opener. For me, it is simply to keep getting better at creating content that touches people’s lives. Everything I do now revolve around that!Q. If you could give a message to all the 20-year olds of the world, what would it be?There is a very famous quote by Alan Watts, “What would you do if money were no object?” If I could go back to when I was 20 I would tell myself to just focus on my craft. To enjoy the ride while getting better at it every single day. I have spent years doing things which I didn’t love doing and I get petrified at the thought of wasting away another 30 or so years doing the same. To the 20-year-olds, I would just say do what makes you happy as cliché as it may sound. Find your calling and go after it. You will be fine.Please join Artma Ventures on their journey. You can follow them at:www.facebook.com/artma42 www.instagram.com/artma42 We wish Artma Ventures All the Best for their upcoming journey. 

Don’t Seek Approval - In Gita Verse 4.21 Such a man of understanding acts with mind and intelligence perfectly controlled, gives up all sense of proprietorship over his possessions and acts only for the bare necessities of life. Thus working, he is not affected by sinful reactions.Krishna explains Arjuna that the person who lives for the need and not for desire will not do any sinful act.Here he tries to give understanding to Arjuna that need means right now in the middle of the war what is your need and desire.In my Bhagavad Gita Verse 1.12, I wrote about Need and desire.Krishna says to Arjuna first take up your desire so that you will know that your all the desire are your attachments for yourself. Your all questions wanted my permission to run away from war. When you want someone's permission it’s your desire to be approved by others, it’s your attachments.One has to see the foolishness of it. It is not a question of resolving it. One has to see the ridiculousness of it, then it falls. It is not resolved. Diseases are not to be resolved; they fall away. Just try to see the foolishness of it.Krishna is saying drop all this nonsense! You are already approved of, otherwise you could not have been here. God has accepted you, given birth to you. If van Gogh paints, whatsoever painting he creates is already approved of - otherwise he would not have created it in the first place. If Picasso paints something, in the very painting, the painting is approved of. The painter has put his heart into it. Just go deeper into your own being - God has put all the treasures that you need there. He has approved of you, accepted you. He is happy that you are!But you don't look there. You are asking from others like a beggar: Approve of me! -I (Krishna) am not going to approve it. As I am not beggar, don’t seek my approval, understand me from that understanding act, even if it is war or Picasso painting don’t make any difference. Your war will become as beautiful as painting of Picasso, Van Gogh. just drop your desire, which is your illusion. Because of this illusion you are seeking my permission.Once you know from your knowing that your desire and attachments are illusion the you will know that what is need at this moment. And just respond for the need is not sin. It’s art, it’s creativity.Let’s try to understand need and desire from our routine life:First try to understand from your small need of the life, when you are hungry you eat, but when you eat for your body requirements you will not overeat but enjoy what you are eating this is need and not desire. But the same food if it is ate for desire you not only overeat but it is sinful also. Because it is for desire. If you eat food for your body requirement and enjoy the food and it’s taste it becomes creative. And same food will be non-creative and destructive if you eat for the taste only.If you understand this from your routine life then it will be very easy to understand how the war can become creative.Right now when you are seeking my approval, your focus is on result and not actually happening in this moment. Second thing for you now war is winning and losing but not an opportunity to look into yourself, empty out all your desire and attachments which is nothing but illusion, from that pure space of yours can feel the way in which your body felt hunger and your dropped the desire for taste you will be able to drop your desire for winning and losing the war. Immediately you will know that the same war can become creative if you can fight Without Enmity as you have dropped your desire for winning and losing all your attachments disappeared. From that pure space you will understand that possibility of Fighting Without Enmity. If you Fight Without Enmity the war will become creative.Krishna is saying to Arjuna take up this challenge and make the war creative, by Fighting Without Enmity.

The last leaf fell......

Hobby ideas

Every customer wishes to get the best services in the best possible time and this is possible only with the help of qualified and professional mechani

How to start earning from your Hobby?You might have heard people talking about following your dreams and passion but it is not as simple as it sounds, let’s face it, you need to fill your stomach before you fulfil your dreams of doing something that you truly love.Here’s the big secret! You can now make big bucks out of your hobby, for some it may become a good side income and for some, it can lead to much greater fortunes. So stick with me here because we are now going to discuss the ways through which you can start earning from your hobby.Let’s get started.1.) Sell Your Product on Amazon / Flipkart:Your product may be a painting, craftwork, jewellery or anything that you make out of your hobby. Popular websites like Amazon, Flipkart, etc. allows you to sell your product on their site. You can register yourself as a seller and start selling your product. But here’s the main issue with that, it is not available in every city. Fortunately, there’s a simple solution that you will find in the next point.2.) Social Media:Gone are the days when social media was used just to connect with friends and posting our pictures. It has now become a huge marketing platform. You can sell your product online, or in case your hobby includes dancing, singing, etc. which doesn’t come under product, you can still make money on social media. To know more about how to earn money through social media, check this: How to make money from Social Media?3.) Youtube:Youtube needs no introduction, we all know at least one person who has a youtube channel and is trying to earn or already earns a good amount of money. There are so many YouTubers that are now becoming stars. So why not give it a try? “Youtube has potential if your hobby does.” You just need to create value able content and once your channel is monetized, you can earn by placing ads and through affiliate marketing.4.) Create your Website / Start a Blog:You can create your own e-commerce website and sell your products. Now, this comes on a costlier side, this is the reason why social media is booming. Another thing to do is to create a blog. You can easily start a blog using Blogger or Wordpress and once it gets approved by Adsense, you can start your earning. Apart from this, you can also do affiliate marketing by providing the links in your blogs.These were the ways through which you can earn money online and at the same time do not sacrifice what you love. Amazing, isn’t it? We hope it was helpful. For any digital marketing assistance, contact us (dezignape@gmail.com).

Eastman Shop has a wide variety ranging all the Eastman tools online with an accurate estimation for all the customers.

When you have built the home of your dreams, the next thing which comes is painting your wall.

Paint when it rains.

Experience world war three inside a house!

In the world of innovative interior design fairs and salons, people were amusingly surprised to have a look of vintage aesthetics making updated comebacks along with new interior design trends coming in shape.SLEEK modern FIREPLACESAs clients have been recently continuously asking for thoroughly modern updates to their fireplaces, the Interior designers mostly find themselves suggesting elevated ribbon and strikingly minimal fireplaces that displays a subtle design note in their homes. A contemporary fireplace will always look timeless whereas adding defining value to your property.Along with new innovations, appear easier to care for as well as fireplaces that also take up hardly any visual space while being designed to fully blend in.MinimalismBy this time, everyone had too much enough of the limitations that come along with the greatly trending design style minimalism over the past years. Say it as a denial to the challenging plainness it gives to a home or an acceptance of the more lively furnishings and accessories that have been popular now, because it was only a matter of time previous to what we saw is a major shift in the whole opposite direction. Along with more and more clients continuing to go behind suit, it makes complete sense when looking to develop a rich as well as unique space.When searching to bring in transitional as well as eclectic design styles inside your home, a maximal spirit will give you so much more freedom when taking into consideration interesting decorative objects that are not just anything but standard as well as streamlined in appearance. Through minimalism, a person has much more freedom to follow their instinct which in turn, will craft the design process so much simpler. The way to achieving warm minimalism right is to keep a proper edit as well as visual consistency so that efforts don’t look like heavy-handed or too much stimulating. TIN INTERIORSAs we have not yet had a look of stamped tin panels in vogue for years and as they tend to remind a vintage-inspired sense, tin panels are one of the simplest as well as least expensive ways to attach brilliant texture in any room in the house.And as a tin ceiling forever looks ultra-glamorous, tin panels also make for acutely chic backsplash ideas.CONSOLETABLESAlong with the comeback of heady maximal design, if the living room design isn’t equipped with an innovative statement-making piece of furniture to start gossiping, then change it with an ultramodern console table.As said if your living room decor budget hardly calls for a big design splurge, then one must search for more reasonable console tables that boast clean, sharp lines in variant colors to help evoke the abstract into the day to day life.PAINTED FLOOR TILESAmong all of the simplest top home trends to put into practice, painted floors makes complete sense as painting your floor is one kind of the inexpensive home upgrades that’ll have an immediate impact in the home. While painting your floors is a good idea for promptly transforming out of date linoleum.

Main factor of oil painting is pentimento. Oil paintings in galleries are seen often with thin layer which changes into transparent with the passage of time but instead of doubling this, use thick quality oil paints. Oil paintings give a unique grace to any topic around us. It is the talent which rounds off your desire topic into your oil paintings. Calligraphy paintings are the best faces of your imaginations, because these have an imaginary aspect in them.

Eyeshadows are love. Since my teenagehood, I have been getting attracted to palettes. I love seeing colors in a palette. Even as a Kid, paint palettes used to draw my attention.I love the concept of being creative and artistic on your eyelids. Talented people literally draw a painting on their eyelids with eyeshadows.I love trying new brands and new products so I thought why not to curate a list of Best Eyeshadow Palettes in India under Rs.1000/- which I personally love and have been using from months.Read more at Top 5 Eye Shadow Palettes in India under Rs.1000/- and their Swatches

Navrati, the most awaited festival of the year is just around the corner. Across India, artists are busy giving the final touch to idols of the Goddess Durga in their workshops. These artists work day and night to complete the idols just before start of the festival.Today morning, I along with my son visited some workshops in Kumbharwada and Beturkarpada areas of Kalyan. It was interesting to see the concentration of artists in giving the final touch of painting to various idols of Goddess Durga.Read more on http://sachinbaikar.com/wp/2018/10/07/goddess-durga-gets-the-final-touch/

Frida depicted her pain and suffering through painting. Almost all paintings were based on her life.

Marking a special date on the calendars with a red marker for one’s upcoming birthday has been a childhood activity for everyone.

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Pure Consciousness - In Gita Verse 2.55 The Supreme Personality of Godhead said: O Pārtha, when a man gives up all varieties of desire for sense gratification, which arise from mental concoction, and when his mind, thus purified, finds satisfaction in the self alone, then he is said to be in pure transcendental consciousness.Krishna says very specifically that never imitate. The mind is an imitator, because imitation is very easy. To be someone is very difficult. To become someone is very easy - all that you need is to be a hypocrite, which is not much of a problem. Deep down you remain the same, but on the surface you go on painting yourself according to some image.If you try to become a buddha, one thing is certain - you will not be able to become yourself. One thing only is certain - that you will not be yourself. And then follows the next thing: you can never be a buddha, because you are you and a buddha is buddha. If you try to become a buddha, you cannot be a buddha; at the most you can be an imitation - a plastic flower, not a real rose.Mind wants to imitate, as if in imitation it is secure, no effort to be self-alert. Self-alertness means dropping the mind and coming back to your own home, who you are. This is transcendance.Remember always that whatsoever is happening around you is rooted in the mind. Mind is always the cause. It is the projector, and outside there are only screens – you project yourself. If you feel it is ugly then change the mind. If you feel whatsoever comes from the mind is hellish and nightmarish, then drop the mind. Work with the mind, don’t work with the screen; don’t go on painting it and changing it. Work with the mind.But there is one problem, because you think you are the mind. So how can you drop it? So you feel you can drop everything, change everything, repaint, redecorate, rearrange, but how can you drop yourself. That is the root of all trouble.You are not the mind, you are beyond mind. You have become identified, that’s true, but you are not the mind.And this is the purpose of meditation: to give you small glimpses that you are not the mind. If even for a few moments the mind stops, you are still there! On the contrary, you are more, overflowing with being. When the mind stops it is as if a drainage which was continuously draining you has stopped. Suddenly you are overflowing with energy. You feel more!If even for a single moment you become aware that the mind is not there but “I am,” you have reached a deep core of truth. Then it will be easy to drop the mind. You are not the mind, otherwise how can you drop yourself? The identification has to be dropped first, then the mind can be dropped.When all identity with the mind is dropped, when you are a watcher on the hills and the mind is left deep down in the darkness of the valleys, when you are on the sunlit peaks, just a pure witness, seeing, watching, but not getting identified with anything – good or bad, sinner or saint, this or that – in that witnessing all questions dissolve. The mind melts, evaporates. You are left as a pure being, just a pure existence – a breathing, a beating of the heart, utterly in the moment, no past, no future, hence no present either.Krishna says - Mind is illusory – that which is not but appears to be, and appears so much that you think that you are the mind. Mind is maya, mind is just a dream, mind is just a projection…a soap bubble – nothing in it, but it appears like a soap bubble floating on a river. The sun is just rising, the rays penetrate the bubble; a rainbow is created and nothing is there in it. When you touch the bubble it is broken and everything disappears – the rainbow, the beauty – nothing is left. Only emptiness becomes one with the infinite emptiness. Just a wall was there, a bubble wall. Your mind is just a bubble wall – inside, your emptiness; outside, my emptiness. It is just a bubble: prick it, and the mind disappears. - This self emptiness is pure transcendental consciousness.

There are many more home renovation ideas but the 7 we have listed are more than enough to get you rolling if you lack imagination.

Online boekhouden is een ontwikkeling die erg snel is gegaan binnen het boekhouden. Inmiddels zijn er in Nederland al meer dan 300 verschillende aanbieders van online boekhoudsoftware.Dit maakt het vergelijken en  kiezen van het juiste boekhoudprogramma er niet gemakkelijker op. Op deze pagina lichten we er een specifiek programma uit. Een programma waar wij zelf ook mee werken en waar we erg tevreden over zijn. Dit is e boekhouden.nl.Wat zijn de functionaliteitenDeze zijn in onze opinie erg uitgebreid. Veel functionaliteiten die je vroeger alleen in complexe en dure erp pakketten tegenkwam, vind je terug in dit boekhoudprogramma. Denk hierbij bijvoorbeeld aan:Het scannen van facturen en bonnetjes met behulp van de bijbehorende app.Het automatisch importeren van banktransacties zodat je deze eenvoudig en snel in de boekhouding kan verwerken.Een urenadministratie, ledenadministratie en rittenregistratie.Eenvoudig de btw-aangifte versturen vanuit het boekhoudpakket.Vele verbindingsmogelijkheden met andere software pakketten zoals bijvoorbeeld een webshop/Gebruiksgemak van een boekhoudprogrammaDit is in onze opinie extreem belangrijk. Omdat je er veel mee dient te werken, is gebruiksvriendelijkheid een zeer belangrijk keuzecriterium. En op dat gebied zit het met e boekhouden wel goed. Zelf ervaren wij het als zeer gebruiksvriendelijk.En heb je onverhoopt toch een paar vragen, dan kan je altijd de helpdesk mailen of bellen. Zij antwoorden doorgaans zeer snel en deskundig  Zeker als je net over uitgebreide boekhoudkennis beschikt is dit ook erg belangrijk om mee te nemen in jouw keuze. Hoeveel kost een online boekhoudprogramma?Dit valt over het algemeen erg mee. De goedkoopste pakketten heb je voor nog geen 10€ per maand. En dit zijn helemaal geen slechte boekhoudprogramma`s. Voor veel eenmanszaken en zzp'ers voldoen deze programma`s zeer goed.Ik zou persoonlijk dan ook niet teveel geld uitgeven aan een boekhoudprogramma. Je gaat dan betalen voor zaken die je waarschijnlijk toch niet gaat gebruiken. Daarnaastt kunnen duurderre programma`s ook complexer zijn, hetgeen het gebruiksgemak niet ten goed komt. De ervaringen met e-boekhouden.nlTrustpilot geeft over het algemeen een goede indruk van de prestaties of producten van een bedrijf. E boekhouden heeft op trustpilot maar liefst een waardering van 9.3. Bovendien zijn er meer dan 700 reviews achtergelaten. Dit is een behoorlijk aantal, waardoor het waarderingscijfer ook echt waarde krijgt. Dit geeft in onze opinie dan ook aan dat dit boekhoudpakket zeer zeker een goede keuze is.Het belang van een goed boekhoudprogrammaDit spreek eigenlijk voor zich. Het is onmisbaar voor elke ondernemer om over betrouwbare en inzichtelijke cijfers te beschikken. En dit bereik je alleen als je de beschikking hebt over goede boekhoudsoftware. Hiermee kan je met een paar klikken alle benodigde overzichten op jouw scherm vertonen. En dit geldt niet alleen voor ondernemers maar zeer zeker ook voor verenigingen en stichtingen.

The Joy of WritingWriting has always been a noble profession,for writing it brings fame,money,respect,popularity and power ,everything they want but only a true writer knows what is the meaning of writing,the actual joy of writing. Writing is an adventure of life where we drive here and there in our thoughtful realistic imagination.we make our own rules ,we become free like birds,where we make friends,make love.its a free life with ultimate freedom to write our own fate as we wish with bare fingers,to show the exact reality of this world behind false promises.its those painting of letters on blank white pages where we paint their laughter,tears,weariness,some blushing pink cheeks.where we creat our charecters through our visions,where there is no limit of unreal fantasies,where we share all untold secrets of life,truth of life,in a faith of our own truth,philosophy of life,the way we see the world.writing is the quickest way to share our thoughts,ideas,which inspires enough young minds,those piles must be hard to build future on it.For me It makes me just happy,Sometime writing gives our mind ease when we feel desolete like a lone plant in a desert and turn our silence to a Beautiful journey,it's the only way to connect with nature or this real world as we a good writer needs to feel every minute,everything he sees,every single tune he listen,every change in weather he feels,every scents and odours he smells,instead of some people blame us calling Escapist but we want to feel the world exactly how it should be,how God created it ,we never adapt any false doctrine of society, which differs from time to time.This could be a Fiction but i feel it more real than the real world itself.But the sole purpose of writing is not only living in a dreamlike state with unlimited joy rather its best use is in rectifying our minds,society by forcing us to see what's wrong with us.

World Environment Day

Raksha Bandhan is marked as a special day to recognize the pious relationship of brothers and sisters. They are the best companions who spend most of the time playing and doing fun activities at home. There are also different memorable incidents in siblings life, which helps to strengthen their bond of love forever. All the sisters start shopping before one week of Raksha Bandhan. They also purchase some fantastic gifts and colorful rakhis online for their loving brothers. On the day of Raksha Bandhan, a sister ties the pious thread of talisman on the wrist of her brother. She also prays for his good health and prosperity. There are also different traditions to commemorate the Rakhi festival. The primary purpose of celebrating Raksha Bandhan is to spend some memorable moments with your siblings. It also allows you to refresh some precious memories with them at home.Following are some unusual rakhi gift ideas to greet your elder brother on Raksha Bandhan.Personalized Candle Holders:Rakhi festival gives you a chance to delight your brothers with some unique gifts or presents. If you want to make your elder brother feel special, then you should make an artistic candle holder for him. You can even find the customized gifts at online rakhistore to express your deep feelings to your brother. Try to personalize the candle holder with a lovely quote or caption that matches his personality. It will be a perfect room decor item to make him smile on Raksha Bandhan. He will surely admire such a meaningful gift from your side.A Customized Bottle or Mug:The gift selection for your elder brother may be a difficult task for you. Here is another cool gift idea to delight him on this memorable occasion. You can personalize a glass bottle or coffee mug, including a meaningful message to show regard for him. If you want to make an attractive display, then print a beautiful photo of him with you on the gift. It will be the best option to give him time to relive some golden memories of life. He would feel fantastic to receive a token of sister’s love on this religious occasion.Basket of Food Gifts:All the sisters want to dedicate some useful gifts to their loving brothers on their special events. When it is Rakhi Festival, then you should also plan some essential food gifts for your dear brother. You can make a basket adding his favorite food items to delight on Raksha Bandhan. There are different food items like dry fruits, cookies, chocolates, and cake, etc. which you can put in a beautiful hamper. Try to add all the nutritious food items to wish a long, active, and healthy life for your brother. He will enjoy eating such delicious desserts and snacks in his free time.Essential Accessories for Him:When it comes to make your brother feel special, then you should try some unusual gifts that suit his personality. You can also select some accessories which he likes to carry most of the time. It can be a bracelet, pendant, sunglasses, and smartwatch, etc. to give him a new style statement. You can even purchase branded accessories from online gift delivery store to show your affection for him. Purchase something that he can regularly carry for office. It will be the best option to make him feel special.A Designer Photo Frame:Siblings have a beautiful collection of their special memories of past events. They also want to preserve them in the form of frames and photo albums. On this Rakhi festival, you can make a designer photo frame to enchant your brother. Select a memorable photo of your childhood memories to put on the frame. You can also highlight it adding a thoughtful caption or quote on it. Make sure to choose a big photo frame to give him a perfect room decor on Raksha Bandhan. He will always remember you while seeing the big photo frame in his living room.So, you can go with all of these beautiful gift ideas to delight your elder brother on Raksha Bandhan.

I will keep your favourite records stacked in an alphabetical order. I will keep all your favourite movies in a pile from where we can choose from on

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“DeAr ZiNdAgi” Yes !!! what could be more beautiful, precious, lovable & valuable thing in the world other than 'Life' or 'Zindagi'. Dear Friends, we often tend to run so fast in life, that we have no time to stop & when we realize it’s too late to turn back. We hold loads of grudges # sufferings # pain # complains # unspoken words # un expressed love & much more from being child to being adult & that makes us to stay in the nutshell from which we do not want to step out coz of fear to get hurt again, to face people, to tackle same problems & same circumstances again. We keep running away from our-self, & we start living a life that makes us unhappy at times. Life is too short & all we have is only one life so, we should not let our past bad experience haunt & spoil are present.There are many who do not have good relationship with parents, with siblings & of course wife & husband, but each broken things can be fixed if we make efforts & know how to fix them. Being child we were too immature to understand things, situations, parents, siblings, friends, etc, but now that we have grown up we must learn to accept that all people make mistakes knowingly & unknowingly but we should give them a chance & forgive them.The people that make you unhappy let them go away from your life & you need not to regret. The people that make you happy, that motivates you, encourages you, understands you, listens to your heart, loves you should be valued & should never take them for granted.Speak out as and when need, instead of burying your unspoken words & feelings inside your heart. Our heart does not have habit of carrying such a heavy load. Our heart is precious & should be kept peaceful & happy to enjoy every second & minute of our life.Nothing holds us back except I Me & Myself. Learn to live in present & learn to change your present by improving in all little ways that you can that can make you & you life happy & joyful. Mistakes is our best teacher, so keep falling & keep learning but when you get up learn to move forward in life without turning the pages of unhappy past. You are the writer of you own life, so make the most beautiful painting out of it & give the Title “Love you Zindagi”We shld not feel ashamed of talking on our mental stress, depression, & feeling of being alone to our friends, families & dear ones. Dnt simply live life. Learn to live healthy stress free life. If you are happy frm within, you will see more happiness around you to feel & enjoy. If you are mentally stress free & happy it will help u to forget your past, you will live in present, do enjoy the company of yourself, love yourself, appreciate yourself & make your heart free like butterflies. #smblogcontest

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Long time ago, before online casino game came into existence, an awesome game named roulette was very popular and could be played without even leaving the comfort of your couch.As online casinos came into popularity and right after invention they became famous all over the world. New online casinos facilities are being introduced every time online.Accessible to play everywhere and anytimeOnce you have web connection, you have a choice among hundreds of web casinos without downtime. Your geographical location does not interfere with your entertainment of online casinos with real sum of money. If you check these out, you will come to find that all these web casinos offers a lot of entertainment package and an opportunity to win real cash.No dress codeMost of the real time casino has a requirement to be dressed in certain way in order to bet a big amount of money. With online casino, you can even play baccarat while having just your pajamas on. No longer there is need to show off, you can play at the best comfort of your own house.Weather condition no longer mattersWhile playing at web casino, you no longer have to bear the heat of the Las Vegas. You can play at online casino without having to worry about carrying umbrella or any weather protection ever. You can relax at your best place at home and play without leaving or house or travelling a long distance to play at desired casino.No longer concern about safetyWhile playing at comfort of your home at online casino you no longer have to worry about your chip falling down or being robbed of your hard won money ever. You will not have to see face of anyone while playing game or take away your concentration. A lot of female feels a lot safer while playing online casino because they do not have to encounter their outside world to play any game.Control the number of peopleGambling is one of the favorite past times for a number of people. Real casinos gets hectic and busy and sometime it gets quite difficult to find a slot machine and table game. Often people are intimated by crowds. On the contrary, online casinos render confidence and privacy to the players you want. It is always nice to concentrate on gaming at a crowd- free place.Selection of GamesOnline casinos render just almost any game that you wish to wager on. It offers you with more options than a typical land casino. Look for any theme on a slot machine and you’ll find it on the internet. Gclub คาสิโนออนไลน์ offers you more variety of casino games. Withdrawal and deposit optionsFor the land casinos, you can just use cash for your game play. But, the online casinos render a variety of funding and withdrawal methods to commence your game. Credit cards are also allowed. Gclub Casino gives you a variety of deposit and withdrawal options to ease your gambling and live games. 

A chat with Prateek Shah of Human Defynd

In conversation with Prateek Shah of Humans Defynd

The revolution in the world of gambling happened a while ago when first online casinos started to appear on the Internet in 1996-1997. Almost immediat

https://swatifrenchconnect.wordpress.com/Speaking a language is about connection ,not perfectionWhy learn another language?A lot of people have this question in mind.If you are at all curious about the world beyond your own day to day routine, speaking french (or any other language besides your native tongue) can upgrade your life by increasing opportunities for career,living,travel,adventure,friendship and love.The more languages you speak,the bigger your world becomes.You can learn to speak another language,no matter your age or educational background;maybe you will never be mistaken for a native speaker but you will be able to communicate and that is what languages are for.Remember speaking a language is about connection,not perfection.Read more to know my story-how i got the idea of creating this blog.Have you ever thought of learning french language?Are you facing the problem of pronouncing french words correctly even after hearing the voice of a native french speaker?Do you think that native french speakers speak very fast?Do you find it difficult to catch hold of the pace at which they are speaking?Keeping these problems in mind, I have created a blog FrenchConnect to solve these problems of french language learners.Though i was a topper in french in Kamla Nehru College,Delhi University,I also faced the same problems being from a non french background.I got this idea for my blog because of my own experience when I did my 3 yrs advanced diploma in french from Kamala Nehru college,Delhi University.Being from a non french background,when I used to watch the french videos of a native french speaker,i found it very difficult to catch hold of the pace at which they were speaking.Same way when I read some information in french,I had to check the meaning of many words in the french-english dictionary which used to take a lot of time.So I thought of creating a blog in which all the information about France is given in both the languages-french and english.Assuming that english is widely spoken and my readers know english,I have written the content not only in french language but also translated in english simultaneously so that my readers dont have any problem in comprehending what i have written in french.Through this blog of mine,I will teach my readers/viewers:reading,writing,listening and speaking in french through videos,images and audio that will help stimulate the imagination and bring out the creativity in them.The uniqueness in the videos which I have created is that I am discussing news,french grammar,french vocabulary,french expressions at a slow pace so that my viewers can understand almost every word and sentence that I am speaking clearly.I have created these videos keeping in mind that my viewers are from a non french background.I am sure these videos will definitely ease the problems of my viewers and will help them learn french quickly.I will also give a little information about the french literature,french painting,art and culture,renowned french writers.I have even written essays and articles in french which I have translated in english.These will improve the writing skills of my readers.My blog will be giving information regarding the famous dishes of french people and I will also give the recipe of some dishes.i even want my readers to know that I can create websites,translate them from french to english and english to french with the highest level of accuracy.Beginner or advanced learner,traveller or business professional with a tight schedule?There is something for everyone in my blog www.swatifrenchconnect.wordpress.com#smblogcontest

Funny moments in school

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All the sisters are respectable and recognizable for their exceptionable characteristics in everyone’s life. We love to share our heartfelt emotions and feelings with our dear sisters. They are the best companions and partner in crime from childhood.Every year we get a chance to express our endearment on Raksha Bandhan. It is a proud moment to recognize sisters for their loving and caring personalities. Read more at Admire Your Sister with Some Beautiful Rakhi Gifts

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Accept Yourself - In Gita Verse 4.13 According to the three modes of material nature and the work associated with them, the four divisions of human society are created by Me. And although I am the creator of this system, you should know that I am yet the non-doer, being unchangeable.Krishna is saying that whole existence and the structure for human society of four cast is created by me still I am non-doer. Not only in in this world but in existence we also we need to be non-doer.In my few blogs I have wrote why even person like Krishna or Buddha takes birth. When we die, we die in desire while person like Buddha or Krishna dies they just leave this body and when the universe wants them to guide many people to grow in consciousness they take birth. Even to the birth and death they are responding without any resistance or any desire. As we die in desire we take birth also to fulfill our desire.Non-doer means without any resistance respond from your own wisdom. Be courageous enough to be with yourself. Be with yourself simply means accept yourself.You have to be just yourself:When you are not trying to become anybody else, then you simply relax — then a grace arises. Then you are full of grandeur, splendor, harmony — because then there is no conflict! Nowhere to go, nothing to fight for; nothing to force, enforce upon yourself violently. You become innocent.In that innocence you will feel compassion and love for yourself. You will feel so happy with yourself that even if God comes and knocks at your door and says, "Would you like to become somebody else?" you will say, "Have you gone mad?! I am perfect! Thank-you, but never try anything like that — I am perfect as I am."The moment you can say to God, "I am perfect as I am, I am happy as I am, "this is what in the East we call shraddha — trust; then you have accepted yourself and in accepting yourself you have accepted your creator. Denying yourself you deny your creator.If you go and see a painting of Picasso's and you say, "This is wrong and that is wrong, and this color should have been this way," you are denying Picasso. The moment you say, "I should be like this," you are trying to improve upon God. You are saying, "You committed blunders — I should have been like this, and you have made me like this?" You are trying to improve upon God. It is not possible. Your struggle is in vain — you are doomed to failure.And the more you fail, the more you hate. The more you fail, the more you feel condemned. The more you fail, the more you feel yourself impotent. And out of this hatred, impotency, how can compassion arise? Compassion arises when you are perfectly grounded in your being. You say, "Yes, this is the way I am." You have no ideals to fulfill. And immediately fulfillment starts happening!The roses bloom so beautifully because they are not trying to become lotuses. And the lotuses bloom so beautifully because they have not heard the legends about other flowers. Everything in nature goes so beautifully in accord, because nobody is trying to compete with anybody, nobody is trying to become anybody else. Everything is the way it is.Just see the point! Just be yourself and remember you cannot be anything else, whatsoever you do. All effort is futile. You have to be just yourself.Krishna tells Arjuna even though I created everything in the existences still as non-doer means I am also with myself, be with yourself and you will be connected with your own wisdom, your subjectivity and existences. Means you in unity with existence, and existence is using this body to act. This is non-doer. Remember everyone has to act from where they act makes difference in the end result. Krishna has also acted, Buddha has also acted but when they act they just respond to the circumstances. They don’t act because of their desire they act because they are compassionate towards us. When Buddha responded to Angulimal he acted but his action was from compassion towards Angulimal. All the others around the Buddha, who was watching Buddha they were also acting but their action was out of fear and desire to save their life.

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Q:Please give details about your initial education and forming years of life. A: I’ve done MCA and was there in the IT industry for few years. But, always had a flair for writing since my childhood. I didn’t remember when I first picked up the pen, but I do remember one thing. It changed my entire life!Q: How did you get interested in literature? What inspired you to write?  A: Literature liberates your soul. Words empower you. If you ask what inspires me, I would say, inspiration is everywhere around you. You just need to have an eye for it. I'm surrounded by a lot of people around me. Each one has a story to share. I just get the idea from the everyday life of all those.Q: What difficulties did you have to face with respect to literary work? A: To present a piece of literary work (something worthy, something close to your heart, something upon which you have devoted your time and effort) in front of a huge audience out there, and the related doubts of meeting the expectations of and fear of acceptance by your readers can be the scariest part. It’s challenging yet exciting.Q: What is your view about the present day literary work? A: No doubt, the present day literary work has come a far way. People are eager to put forth their views, share their ideas and narrate their stories.Q: Do you think that the emergence of digital and social media has given a new opportunity to creative writers? A: Yes, the emergence of digital and social media has played a crucial role to showcase the talent of creative writers. Writers are getting more exposure than ever before.Q: Please tell us something about your literary work. A: Writing is a form of art and I love creating it. It is like painting your emotions vividly on a canvas. I believe Pen is the most powerful weapon and Writing is the purest form of therapy. My writings mainly revolve around the freedom, equality and empowerment of women. It also involves exploring life by means of travelling and the life lessons learnt in the entire process.Q: What was your first literary work and how was it published?  A: ‘Be wild again’ is my first literary publication. I owe to the BlogChatter team for the support and direction for publishing it initially. The book is now available onAmazonalso.Q: How many ways literature can contribute to society in future?A: Literature is liberating in itself. I always feel rewarded when someone somewhere can relate to it or when my writing brings that beautiful curve on someone’s face or if it brightens someone’s day or uplifts someone’s emotions or motivates someone. Just like a small stone can also create a big ripple, a few words are enough to capture the hidden emotions and deep thoughts beautifully. And to that, if it conveys the message of love, strengthens the connection between the mob, it’s definitely going to uplift the society overall.Q: Where do you see yourself after 5 years in the literary world?A: Not only I would love to see my work in more hands, but also would love to see myself in more smiles and like to find a place in more hearts.Q: What ways would you suggest to build a community for poets?A: Apart from the connection on social media, if we can organise more events on poetry, I think it would leverage the community for poets.Q: What message would you like to give to aspiring new writers? A: Some tips for the aspiring writers:      Self-doubt is the biggest enemy. Don’t fall in its trap.      Put your unique voice forward without any filters.      Never stop exploring yourself. You never know what opportunity is waiting at the other side.      Go out, share and connect with others. There’s a lot to learn from the beautiful world out there.      Be consistent and make your presence feel.Q: How was your experience of writing on StoryMirror? A: StoryMirror projects a mirror image of your own life stories in varied forms. It’s a great platform to represent your writing skills, whether it’s a story or a poem of any genre. And it provides a vast library as well to engage its readers. Honoured to be a part of it.Q: Would you like to say something about StoryMirror?A: More power to you. Wish you good luck to make it bigger and more successful.Here is the link to read my content https://storymirror.com/profile/syuwol1r/rashmi-jain/stories

Rhythmic Response - In Gita Verse 1.16-18 King Yudhiṣṭhira, the son of Kuntī, blew his conch shell, the Ananta-vijaya, and Nakula and Sahadeva blew the Sughoṣa and Maṇipuṣpaka. That great archer the King of Kāśī, the great fighter Śikhaṇḍī, Dhṛṣṭadyumna, Virāṭa, the unconquerable Sātyaki, Drupada, the sons of Draupadī, and others, O King, such as the mighty-armed son of Subhadrā, all blew their respective conch shells.One by one everyone blew their respective instruments. By blowing one after the other in rhythm. All of them conveyed their individual strength as united. When individual strength is united it gets multiplied. It’s not simple mathematics like 2x2=4. It will be 2x2=N times. Means countless.In the unity there is no ego. How? When we are united we are ready to be replaced by anyone. None is in competition with anyone. But everyone clarity regarding their goal and role. Like in a movie when the hero is playing his role the villain will not come in between, when the villain is needed on the screen hero will not be in the forefront. Unity simply means when my role is there I will put my effort in total. Once my role is over I will move out.Enthusiasm and Participation is foundation of unity.Enthusiasm - means like child. And when I say be like a child I mean always remain learning, never become knowledgeable. Go on learning; learning is totally different. Knowledge is a dead phenomenon, learning is an live and dynamic process. And the learner has to remember this: he cannot function from the stand of knowledge.Have you ever watched and noticed it? little children learn so fast. If a child lives in a multilingual atmosphere he learns all the languages. He learns the language that the mother speaks, the father speaks, the neighbors speak - he may learn three, four, five languages very easily, without any problem. Once you have learned a language then it becomes very difficult to learn another language because now you start functioning from the standpoint of knowledgeability.So first, when I say be like a child I mean be total.The second thing is remain a learner, function from the state of not-knowing. That’s what innocence is: to function from not-knowing is innocence.The third thing, and the last: a child has a natural quality of trust, otherwise he cannot survive. When the child is born he trusts the mother, trusts the milk, trusts that the milk will be nourishing him, trusts that everything is okay. His trust is absolute, there is no doubt about anything. He’s not afraid of anything. His trust is so much that the mother is afraid because the child can go and start playing with a snake. His trust is so much that a child can go and poke his hand into the fire. His trust is so much; he knows no fear, he knows no doubting. That is the third quality.Participation - once we become learner, child like, as individual then comes participation. We can be participants only by working unitedly. Unless we learn how we can work in unity we will not be able to learn how to participate in our life. Once we learn how to work together as team, the next step you will learn how to work together with Universe or Existence. So that we can create OURSELVES.God is the creator and the only prayer is to be creative, because it is only through creativity that you participate in God; there is no other way to participate. God has not to be thought about, you have to participate in some way. You cannot be an observer, you can only be a participant; only then will you taste the mystery of it. Creating a painting is nothing, creating a poem is nothing, creating music is nothing compared to creating YOURSELF, creating your consciousness, creating your very being.Participation with Universe:Zen is participation. Participate in the night leaving, participate in the evening coming, participate in the stars and participate in the clouds; make participation your lifestyle and the whole existence becomes such a joy, such an ecstasy. You could not have dreamed of a better universe.Everyone has an opportunity to participate with others, to make our contribution to creating something greater and more beautiful than each of us could manage alone. Our participation will not only nourish us, but will also contribute something precious to the whole.Pandava by their rhythmic response to Kaurava conveyed that we are united. Our strength is unity and participation. We can change our strategy any time, as our team know that as per the demand of the circumstances who need to be up front and will be there. Person who is in the front at that moment will have the backing and support of everyone.

Yellow Pukhraj can be used in a living room to induce liveliness and zeal, for the bedroom blue Pukhraj brings love, comfort, and prosperity.

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 Tumbuh sebagai keluarga yang serba kekurangan bukan menjadi suatu alasan seseorang untuk bisa mengubah nasibnya. Hal tersebut dibuktikan oleh seseorang yang bernama Johann Graf, adalah seorang pebisnis mesin judi kaya di Austria. Lewat bendera Novomatic Group, Graf berhasil mengekspor mesin judinya ke lebih dari 70 negara di dunia. Novatic memiliki ribuan karyawan yang beroperasi di lebih dari 32 negara di dunia, jumlah kekayaannya dari penjualan mesi judinya di tahun ini bisa mencapai US$ 6,1 miliar. Graf sendiri tidak pernah membayangkan menjadi pebisnis sukses lewat mesin judi. Majalah Forbes mencatat memiliki aset kekayaan mencapai US$ 6,1 miliar. Dengan mengantongi kekayaan sebesar itu, kini ia berhasil menduduki posisi orang terkaya urutan ke-186 di dunia. Novomatic Group adalah sumber kekayaan yang ia rintis sejak tahun 1980. Kekayaan berasal dari bisnis produsen mesin permainan judi. Untuk pasar seperti Eropa dan Amerika, hal ini memang menjadi pangsa pasar yang banyak menggunakan produknya. Kenyataan ini tentunya bertolak belakang dengan kenyataan pada masa kecilnya, yang hidup dengan serba keterbatasan. Kenyataan yang sangat memilukan bahwasannya Graf bahkan tidak dibesarkan oleh orang tua kandungnya, kakek dan neneknyalah yang selama ini membesarkannya di Vienna Austria. Kini Graf berusia 71 tahun dan menjadi orang yang patut diperhitungkan dalam dunia bisnis. Graf memulai segalanya dengan membuat alat permainan pada tahun 1974. Bermulai dengan mengimpor mesin pinball ke Amerika Serikat, target pasarnya pun hanya kalangan tertentu seperti antara lain kafe, bar dan rumah bordil. Hampir semua kliennya bergerak pada bidang bisnis hiburan.  Upaya itu akhirnya berbuah manis, Graf direkrut oleh perusahaan asal Inggris untuk membuat sendiri mesin judi. Sejalan dengan beriringnya waktu akhirnya, Graf memutuskan untuk mendirikan perusahaan sendiri bernama Novomatic Automatenhandels AG pada tahun 1980. Novomatic memperkenalkan berbagai mesin judi produksinya di Austria. Hanya perlu sebuah keberuntungan akhirnya ia mengibarkan benderanya di Austria dengan tidak membutuhakan waktu lama. Novomatic lantas merambah bisnisnya ke Swiss dan berbagai negara terutama di eropa. Kesuksesannya dalam berbisnis maka kekayaan Graf terus menggunung. Pada tahun 1982, Johann telah memiliki beberapa pusat perjudian kasino di bawah bendera label miliknya. Saat ini ia juga mulai menjual video poker, permainan judi meja, mesin judi game slot online seperti situs pkv, alat lotre dan beragam hiburan bagi penikmat judi. Luar biasa bukan seorang yang tadinya bukan apa apa kini menjadi seorang yang sungguh luar biasa, berkat kerja keras dan sedikit keberuntungan untuk mengubah nasibnya.  Sumber bacaan yang sama bisa dilihat pada kontan.co.id  

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If your company hopes to grow its business in 2019 and beyond, you need more than just a good idea. It's great if you have a product or service that everybody wants. But it's tough to sell if people don't know about it. That's where marketing comes in.Marketing is something that’s continually changing. Once upon a time, a company's branded marketing approach included an ad in a newspaper or magazine and maybe a television or radio commercial - the classic "offline" method.Today’s marketing strategies have continued to explore new opportunities.Marketing, like everything else, has become more dynamic and plugged in these days. Your strategy is no longer about maximizing one or two channels. Instead, you must leverage a host of various sources, many of which are online or have a digital component, to reach your target market. Creating entry barrier lead magnets to automation in your audience segments inside your customer journey from buying to buyer.Ultimately, marketing is about being where your ideal client is and connecting with them utilizing a multitude of different tools.Let's first take a look at the importance of brand strategy and then cover several strategies to help you engage with your audience and turn them into loyal customers.Brand StrategyBefore employing specific marketing methods, it's essential to grasp what it is you hope to achieve with your overall brand strategy. Commonly mistaken for straightforward business features like your logo, product or your company's website, your brand encompasses much more.Branding runs through every aspect of what you and your team do - from how you answer the phones to the design choices you make for your marketing materials to how well your product or service performs to the way you engage with clients.Branding infuses both what you produce and how you make people feel when they interact with that output.The most successful brand strategies include several core elements that inform every facet of your business:PurposeSure, practically every company's mission is to be profitable, but to have lasting success, your goal must go beyond dollars and cents. Are you only wanting to sell a product, or do you want to enhance the lives of those who use it? Do you want to grow your business or do you want to increase the way those who work for and with your company benefit from it? The difference in approach may be subtle, but the lasting positive impact on your organization can be profound.Example: Seattle-based Starbucks is, of course, all about coffee. But the worldwide brand strives to be more than just a coffee shop. With a socially conscious mission, Starbucks champions diverse initiatives that include sustainable coffee, meaningful employment, and stronger communities.FlexibilityMarkets are always changing. To keep up, your branding and messaging have to find new and innovative ways to appeal to an audience. That doesn’t mean you have to change your logo every 12 months (consistency is important too, as we cover next). Discovering new angles to showcase your brand, partner with others or speak to your audience helps you reach new clients and keep things interesting for those who have already committed to your brand. Example: Target has gone against the "online" grain and is rolling out a new small store concept in urban markets, where their standard, big box footprint would be out of touch with the location's density and local attributes. ConsistencyWhile flexibility is vital to staying relevant in a fast-changing world, you also want current and prospective customers to know who you are and the foundational values you represent. This is particularly important if you've been successful in carving out a niche in a competitive market and don't want to alienate clients. Make use of style guides that inform and standardize your look and messaging, regardless if you're using it in on the web, through social media or in a physical store.Example: Tech giant Apple is perhaps the Mount Everest of consistent branding. Everything from their products and the packaging they come in to their advertising to their corporate headquarters are always unmistakably Apple.EngagementGreat product. Great message. And still no customers? Products and services are rarely instant successes. Instead, successful brands figure out ways to connect with customers and create an emotional attachment that makes the buyer feel as if they are part of something bigger. Recognize how your product or service enriches a user’s life and then play up that connection to generate more meaningful engagement with your customers. Example: Coca-Cola's bright, welcoming aesthetic inviting people to be part of their brand is well established. For the past decade, one of the world's largest drink brands has taken this engagement to the next level with the simple, yet highly engaging “Share a Coke” campaign.Consider some of the biggest brands in the world - Apple, Coca-Cola, Starbucks - and how recognizable their brands - and brand strategies - have become. Yet they continue to evolve in an attempt to reach more potential consumers.You don't need to be an international behemoth to employ a comprehensive and successful brand strategy.  Simply by understanding who your company is, knowing what you offer and connecting with an audience who stands to benefit most, allows your brand to shine.Five Modern Marketing StrategiesWith that understanding of branding and overall marketing strategy, here are five modern methods that can enhance your brand and grow your business.Lead Magnet and Content MarketingIt's the most classic of starting points for all businesses - what solution does your product provide? The best lead magnets crystallize why your brand matters. Identify an audience's problem or question and then present your case for not just being the answer but the only answer.Lead magnets like ebooks, FAQs, checklists, surveys or guides are most useful when you use funnel marketing. This means you grab the prospect's attention with something of value in exchange for their contact info. Then, you can continue connecting with them via other methods, drawing them further down the “funnel” to eventually become a customer.However, lead magnets can be more than just one-off content pieces to capture an email address - they are also effective as engaging, stand-alone marketing or promotional pieces.Email MarketingIt may seem a little low-tech compared to some of today's more advanced tools, but email remains a massively popular form of communication. If done well, it can provide an impressive ROI, or return on investment. For example, Hubspot notes that for every dollar spent on email, you can earn $38 in return, which is a 3,800% ROI. And, more than 59% of marketers say that their biggest source of ROI is through email. Those stats show that email has matured quite a bit in the past few years. The productiveness of your email marketing depends on your commitment to it. Automate your email and customize responses based on the actions of your subscribers, such as when they click a link, navigate to a page, view an item or leave an item in their online cart. You can also personalize your content based on demographics and who they are, whether they are a visitor making a first-time purchase or a satisfied and returning customer. This effort allows you to nurture relationships with your audience and provide touchpoints for them regardless of how they engage with your brand. Social MediaFor many firms today, their marketing begins and ends with social media. It's easy to see why. Sprout Social indicates that social media continues to grow in the number of users and opportunities for engagement with both customers and non-customers. It seems that everyone engages with some form of social media and for your brand not to be involved in at least one platform is a huge missed opportunity.Consider your audience to pick which social media platforms are best for your company. Consider having a business page on Facebook and including Facebook ads as part of your advertising strategy. In addition, consider joining platforms such as Snapchat, Twitter or Instagram, which can also produce valuable direct engagement for both B2Cs and B2Bs.The crucial factor of social media is to be authentic. Many platforms are less about making a sale and more about being part of a conversation. Certainly, don't be shy about promoting your products, services and solutions. But to find social media success, your organization's voice must be genuine and focused on your audience’s experience. Video MarketingWould it surprise you to learn that YouTube is the world's second most popular site - behind Google and ahead of Facebook? It's also the second most popular search engine.In other words, video is big. While no one expects you start producing 30-minute infomercials, taking advantage of video's popularity and the boost it gives your SEO. From product guides and demos to tutorials to two--minute industry-specific info pieces, developing a library of videos sets you apart from competitors while also building another engagement point for your audience. House those video libraries on both your website and a channel on YouTube to increase their exposure.Influencer MarketingWord of mouth has always been a reliable means of marketing for many industries. Unfortunately, the traditional method of creating buzz can take a lot of time and patience as you build a satisfied customer base willing to spread the word. Today, that doesn’t have to be the case anymore.Influencer marketing is supercharging word of mouth with brands partnering with influencers to increase visibility among other circles of followers. If you think your business isn't fit for this type of marketing, think again. Influencers are everywhere and are capable of moving the needle on practically any product or service.For your company to see a big payoff, you'll want to identify the right influencer for your brand and marketing strategy. Look for influencers who have a following similar to the type of audience you want to target. You don't need to aim for the stars either. Micro-influencers reach thousands of individuals at a far lower entry threshold.Final ThoughtsWhen it comes to researching and implementing your branding and marketing strategies, keep your audience in mind. No matter your branding and marketing approach, make sure to test and retest everything you do. By its very nature of convincing others to believe in your business and buy the product you're selling, marketing is an inexact science. Perfect it by understanding your audience as well as your company and its purpose, and then refine the message you want to convey. Leverage all of the channels at your disposal where your audience can be found to share that message and realize your organization's true potential. Grow in Practical Application with a Degree Understanding the foundational concepts of marketing and brand awareness is helpful in whatever business-related industry you find yourself in. Grow in your understanding of core concepts like marketing through a business degree program at PGS. With practical curriculum designed to help you meet your goals, you can add value to your organization and get to where you want to go in business success. Check out our business programs and connect with our enrollment team to learn more. 

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