Digital Marketing -Digital marketing is a process in which the marketing of products or services based on digital technologies which is mostly available on the internet. This process is also used in mobile phones, display advertising and other digital medium.The way of marketing has changed by digital marketing in between 1990s and 2000s. The digital marketing is very popular due to reduce in cost of products and use for buying anywhere including home, office, also in travelling in bus or train without going to market. It is very easy process in purchasing clothes, sarees, and electronic products in home by using internet.There are several techniques in digital marketing including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and also some e-commerce marketing techniques such as – social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games are latest techniques for marketing in internet. Some methods do not depend upon internet which provides digital media through SMS. The company also using messaging customers by using protected numbers for marketing.Some techniques are discussed used for the digital marketingSearch Engine Optimization (SEO)In this process, the visibility of the website in the search engine was ranked on the top means that the more visitors in the internet visit the website, the rank of the website increases. These visitors in the internet who visit your website are converted into customers.SEO have different types of searching such as image search, local search, video search, academic search, and industry-specific vertical search engines.The planning for the maximum visibility of the website including in what way the search engine works, and what majority of the visitors search for the terms or keywords entered through search engine. The editing in content, HTML, and associated coding are used in optimizing a website and rise in importance of specific keywords. The other technique of advertising of the website to increases the number of backlinks, or inbound links. In future, Google is developing for the search of the products through mobile due to this many companies take different methods for marketing.Search Engine MarketingSearch Engine marketing (SEM) is a process of internet marketing that used in the publicity of websites by increasing the visitors in the websites and the visibility in the search engine results pages (SERPs). It may include search engine optimization (SEO) in which editing and changes in content for achieve a top ranking in search engine results pages.Influencer MarketingInfluence marketing is a process of marketing in which concentration on specific key individuals and discovers the persons who have influence over probable customers and other marketing activities around these influencers.Influencer marketing can be divided into two methods: earned influencer marketing and paid influencer marketing. Earned marketing comes from free or earlier relationships with influencers or third party content which is encouraged by the influencer to promote their own individual social growth. Paid Influencer marketing promotions in the form of finance or reference messaging that can appear in any point of the content. Budgets are commonly depending on the customer influence.Many advertisers use influence marketing for create reliability in the market and also make social networks for online sales of their products. The responsibility of the influencer marketer for expands the marketing products and services profit depends upon the reliability received over time. Influencer marketing develops its value from 3 sources:Socialreach: Influencers are capable to influence or positive effect on millions of customers by their social networks and blogs.Originalcontent: Influencers createunique, and oftentimes actual, marketing content for the brand.Consumertrust: Influencers maintain strong relationships with their customers that have a definite level of reliance in the influencer’s beliefs.Social media marketingSocial media marketing is the use of social media and websites for marketing a product or service of the company. The company uses social media as a marketing of products for probable customers, earlier and current staffs, bloggers, close friends relatives and the general public. Social networking websites permits to the companies to make a network with one another and build relations and societies online. When companies use these social websites, customers can interact with them directly online. This interaction can be used to connect with a millions of customers for marketing the products online.Social media optimizationSocial media optimization (SMO) is a process in which the use of a social media websites for advertising products, service, brand and event. There are different types of social media tools for marketing such as social news, and bookmarking sites and social networking sites including,Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ and blogging sites. SMO use as a SEO for advertising the website and motivate users to visit and share links of the website through social media and networking sites. When a webpage is shared or liked by a user on a social media then it counts as a vote for the quality of website. Therefore, search engines can use votes as a rankingof websites in search engine results pages. SMO is concentrate on heavy web traffic and aim to reach specific geographic regions for potential users. It helps in produce new users converted into customers which are interested in a website of the company.
(Based on my personal research, March 2018)Throughout my journey, from an aspiring writer to be a contributor of 8, and being on contract for a debut solo; what I realized is that we all need a mentor. The one thing I wished I’d had when I was starting out as a coach, a mentor, a guide - someone who had braved the turbulent waters I was about to set sail on, and come out flourishing and thriving on the other side. In our information age, somebody needs to produce that information, and it can’t all be pictures or videos (try as YouTube might). Luckily, there are a variety of free online courses available for all types of writers and aspiring writers. I’ve listed some of them below:Creative Non-Fiction: Write Truth with StyleIn this class, Susan Orlean, best-selling author, and New Yorker staff writer lead us through her crafting process for transforming regular subjects into incomparable stories. She reveals how she prepares to write and delves into why curiosity, revision, and collaboration are at the heart of being a writer.English Composition I: Achieving Expertisevia Duke University.In this class, one will gain a foundation for college-level writing valuable for nearly any field. The syllabus highlights on important topics like how to read carefully, write effective arguments, understand the writing process, engage with others’ ideas, cite accurately, and craft powerful prose.Secret Sauce of Great WritingThis is an introductory course that will give a powerful new framework for writing. It is the basis of a unique writing system designed to massively enhance your skills in as little as a few weeks. The course reveals information that will have an immediate impact on the quality of your prose.Creative Writing: The Craft of Plotvia Wesleyan UniversityIn this course, aspiring writers will be introduced to perhaps the most elemental and often the most challenging element of the story: plot. We will learn what keeps it moving, how it manipulates our feelings, expectations, and desires.Blogging BasicsThis class will provide you with the information you need to start blogging on the right foot. Perfect for beginning bloggers, this is a crash course for those who want to learn more about blogging before diving in or who aren’t sure what to consider before starting a blog.Start writing fictionvia The Open UniversityThis hands-on course helps you to get started with your own fiction writing, focusing on the central skill of creating characters.Telling Your Truth Through Writing — A ConversationNYT bestselling author Ayelet Waldman dives into her approach to constructing narratives, focusing on the challenges and opportunities of memoir writing. Starting with the importance of authenticity, she’ll address the most common choices writers make during the creative process.Creative Writing for All: A 10-Day Journaling ChallengeAuthor Emily Gould walks you through a 10-day creative writing challenge. Filled with inspiring examples, observation prompts, and clever revision tricks. Commit to writing 10 minutes a day for 10 days and, on the final day, revise one entry into a finished piece. Use this class to ban writer’s block.Study.comMany schools offer free online courses and materials through OpenCourseWare (OCW) projects. While formal admission isn't necessary to access lectures and other materials, these courses don't usually award college credit. Students looking for the same ease of access and the opportunity to apply their study time towards a degree or certificate program might want to consider courses that can lead to credit through Study.com. Students trying to improve their writing can check out English online classes like English 104: College Composition. Chapters in this course include: Conventions in Writing: Usage, Parts of an Essay, Essay Writing, How to Revise an Essay, Using Source MaterialsStorytelling Fundamentals: Character, Conflict, Context, CraftJoin urban fantasy writer Daniel José Older for a 40-minute drive into the fundamentals of narrative storytelling. This class is for creative writers (both aspiring and established), and everyone who wants a deeper understanding of what makes a great story so captivating.English for Journalismvia University of PennsylvaniaThis course is designed for non-native English speakers who are interested in developing the skills needed for a career in modern journalism.New Jersey Institute of TechnologyThe New Jersey Institute of Technology is a scientific and technological university that offers OCW courses and materials. Technical Writing is geared toward the advanced writer. In this course, which consists of about 40 videotaped lectures, students apply theory to analyze and solve complex communication problems. Course topics include audience awareness, document design, ethics, gender equity and rhetorical theory. Sukanya Basu Mallik
StoryMirror interviewed Aislin Fall, a 25 years old maker of things. Writer. Photographer. Poet. Compulsive traveller. Joy Seeker. Knowledge sponge. PNW born and bred.Here is what she has to say.Q. Tell us about you and your background.I guess I was born and then a lot of things happened and I ended up where I am now.I'm from British Columbia, Canada. I was 16 when I started taking photographs using my dad's camera. I was really obsessed with fashion photography for a long time and was always making my friends crawl into bushes and peer from behind blooming branches and once, I made my best friend carry a small wooden giraffe around her neighbourhood. Eventually, I started photographing models in the suburbs and beautiful landscapes wearing lots of different clothes. Eventually, I stopped photographing models anywhere. These past few years, I've become more drawn to taking pictures that document life as I see it, which usually fits in the category of travel and portrait photography with a tinge of adventure and lifestyle. I still shoot fashion sometimes but it's not my main focus.Photoshop came before photography for me and by the time I picked up my first camera, I was already dabbling in graphic design and photomanipulation. I fell in love with retouching as I transitioned into fashion photography and I worked as a retoucher for a few years. I don't retouch professionally any longer. I like being outside more than I like being on a computer these days.Travel has been the dominant force in my life for the past four years, although I did travel a lot with my family while growing up. I am usually in a state of going somewhere. I haven't had a "home" for more than a few months in a long time.Q. What is your life's greatest passion? What inspires you? I think life itself is my greatest passion—life and all the things it encompasses. The swell and swoon and pull and press of existence. The miracle of existing at all. The hope is to be as fully present and here in this moment. It's strange how something so simple can be so hard sometimes! How easy to get lost in your head—to stop listening to footfall of passing strangers, trills of birds, pulse of water. So my greatest passion is life and from there, everything else flows. I have been a maker ever since I was little—drawing, writing, forming stories—and the process of creating is a huge passion of mine. Nowadays, it takes the shape of photography and poetry. I grew up travelling the west coast of North America with my family and in my 20s, I've spent a lot of time on the road in Canada, USA, Europe, Southeast Asia, Australia, and New Zealand. Travelling is definitely one of the other great loves of my life.But they are all so wound together. Photography, writing, travelling—they're all giant pieces of this life of mine. They're how I think and feel and experience. Life gives me inspiration and then I take that and make these things with it.Life inspires me, the world inspires me, relationships inspire me, art inspires me, emotions inspire me, light inspires me. Since I'm mostly photographing my life as I experience it, I just look for moments.Q. Take us through your work. I shoot people and places. I catch real moments and pull them through my perspective until they feel like me. I get my fingerprints on everything. I'm not one of those photographers who doesn't like to modify things (though if you are, that's fine). I see things as malleable. I love Photoshop.My work is me; my work is my life. It's the fleeting instant that I got my fingers around. It's a record of where I've been and what I've felt. The roads I've walked down, the people I've loved, the sunrises I've seen, the glimmers of light that took my breath away.It's travel or landscape or documentary or lifestyle or portrait or whatever.WhistlerUSATessTasmaniaTasmaniaSydneyScotlandPortoMaiteIrelandIrelandIrelandhowthhollandCanadaBeeAusAthensAthensQ. Can you share with us a 'behind-the-scene' memory of yours that has stood out the most? Back in October, at the beginning of this last backpacking trip in Europe, I went to the Acropolis in Athens for sunrise. I watched the twinkle of dawn wash over the ancient streets of the city and observed the quiet blue of night transform into brilliant, shining light. It was one of those times when you look around at your life and feel all the decisions that brought there to that specific, remarkable, precious point. A blink of overwhelming gratitude.During the day, Acropolis is a swarming beehive of human beings. There are so many people. But when the gates first open in the morning—right before the sun rises, it's nearly empty. There were only two or three other people there when I watched the dawn awaken the city. It was so private and personal, witnessing the sun crest over the mountains, pull the shadows long and far over the ruins.Q. Is there an achievement or contribution that you are most proud of?I have been to 25 countries in 25 years, and while that's not a "career" oriented "achievement," it's a personal achievement. I'm immensely proud of this life that I've carved for myself. I have seen so much and it's truly shaped me.Q. What is your life's philosophy?Love and interconnectivity. Be kind and compassionate towards everything—other humans, animals, the planet, yourself. We are all so tied together. Our actions matter.Q. If you could give a message to all the 20 year olds of the world, what would it be?Be patient. Remember that you are not your emotions. Gratitude is the key. Emotions are passing clouds in the sky—they are things that you experience but they are not your identity so don't be consumed by them or think that they're your truth. Patience because all things take time and it's really hard to really know who you are or what you want at 20. It's important to give yourself room to grow and discover and make mistakes. I view the 20s as being a massive opportunity for learning. Training your mind to practice gratitude has the potential to change everything.Q. How do you want to see yourself 5 years from now?Happy and fulfilled, though that's the aim for every single day and not the destination. I'd like to be sustaining an income from my photography and writing, and still engaged in creative projects that excite me. I hope to have more of a "home" in five years but still travelling a lot with at least another ten new countries checked off my list!Check out her website, blog and instagram.