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REASONS WHY YOUR BUSINESS NEEDS DIGITAL MARKETINGYou might be wondering what is the digital marketing need when you are already using the traditional marketing approach. The trend for Social Media Marketing, Paid Ads, Online Marketing is rapidly growing and here are some reasons why your business needs digital marketing.1.) Cost Effective:Digital Marketing Digital Marketing is cost effective as compared to traditional marketing methods. Thus, it is suitable for the small businesses which have less resources. Your paid advertisements are visible to the targeted audience, unlike traditional newspaper advertisement which are for all, hence reducing the cost.2.) Global Reach:About more than 4 billion people around the world uses internet. Digital marketing makes your business reach the global audience as the internet is available everywhere around the world.3.) Everyone has a Mobile Phone!This generation totally relies on technology, everyone from the age of 5 years to 80 years, from the south to north, from celebrities to general public owns a phone. People may not step outside the house every day, but they do check their mobile phones every single day (which means you are still visible to them).4.) Keeps your business updated and competitive:Technology plays a vital role in the growth of any business. Digital Marketing creates online existence of your business and gives a tough competition to your competitors. With good digital marketing strategies you can easily get ahead of your competition. We, at DezignApe Technology, provide you the best services related to SEO, SMM, Web Designing etc..5.) Flexibility:Digital marketing comes in many different forms, from Social Media Marketing to SMS Marketing, Email Marketing, Web Designing, Content Marketing, Whatsapp Marketing etc. Everyone uses at least one of the platforms.6.) Insights:The major benefit of Digital Marketing over Traditional Marketing is that it provides you the insights. You can know that who is exactly interested in the products and services that you provide and how they responded.7.) User Friendly:Imagine you have to find a restaurant near you, do you go on the streets and try to find billboards? No. So, what is the first thing you do? Yes, you “Google it”. People can easily get your contact information, your address etc.Still have a doubt? Contact us at DezignApe Technology (dezignape@gmail.com). We serve you to take advantage of marketing opportunities across a variety of channels in real-time by providing services like Search Engine Optimization, Social Media Marketing, Content Marketing, Website Development etc.

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Professional services are many types to promote business and digital marketing services have one of the most popular services at this time when business is mostly done by online services. we are discussing here that what is digital marketing services so digital marketing services have many types i.e SEO, SMO, Web Development, PPC, etc. Social media optimization has one of the most uses to promote the online website for a growth business. SMO Services in India gives you the best of these services to promote the business by best experts team so if you have any website and products and you want to promote online for growth business to make more profit. contact us by click on the website link and get our number also you can chat with us online by our website.https://www.tangensys.com/smo-services/

In this digital era, digital marketing has become highly crucial not only for big brands but for smaller firms and startups as well.

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Digital Marketing -Digital marketing is a process in which the marketing of products or services based on digital technologies which is mostly available on the internet. This process is also used in mobile phones, display advertising and other digital medium.The way of marketing has changed by digital marketing in between 1990s and 2000s. The digital marketing is very popular due to reduce in cost of products and use for buying anywhere including home, office, also in travelling in bus or train without going to market. It is very easy process in purchasing clothes, sarees, and electronic products in home by using internet.There are several techniques in digital marketing including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and also some e-commerce marketing techniques such as – social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games are latest techniques for marketing in internet. Some methods do not depend upon internet which provides digital media through SMS. The company also using messaging customers by using protected numbers for marketing.Some techniques are discussed used for the digital marketingSearch Engine Optimization (SEO)In this process, the visibility of the website in the search engine was ranked on the top means that the more visitors in the internet visit the website, the rank of the website increases. These visitors in the internet who visit your website are converted into customers.SEO have different types of searching such as image search, local search, video search, academic search, and industry-specific vertical search engines.The planning for the maximum visibility of the website including in what way the search engine works, and what majority of the visitors search for the terms or keywords entered through search engine. The editing in content, HTML, and associated coding are used in optimizing a website and rise in importance of specific keywords. The other technique of advertising of the website to increases the number of backlinks, or inbound links. In future, Google is developing for the search of the products through mobile due to this many companies take different methods for marketing.Search Engine MarketingSearch Engine marketing (SEM) is a process of internet marketing that used in the publicity of websites by increasing the visitors in the websites and the visibility in the search engine results pages (SERPs). It may include search engine optimization (SEO) in which editing and changes in content for achieve a top ranking in search engine results pages.Influencer MarketingInfluence marketing is a process of marketing in which concentration on specific key individuals and discovers the persons who have influence over probable customers and other marketing activities around these influencers.Influencer marketing can be divided into two methods: earned influencer marketing and paid influencer marketing. Earned marketing comes from free or earlier relationships with influencers or third party content which is encouraged by the influencer to promote their own individual social growth. Paid Influencer marketing promotions in the form of finance or reference messaging that can appear in any point of the content. Budgets are commonly depending on the customer influence.Many advertisers use influence marketing for create reliability in the market and also make social networks for online sales of their products. The responsibility of the influencer marketer for expands the marketing products and services profit depends upon the reliability received over time. Influencer marketing develops its value from 3 sources:Socialreach: Influencers are capable to influence or positive effect on millions of customers by their social networks and blogs.Originalcontent: Influencers createunique, and oftentimes actual, marketing content for the brand.Consumertrust: Influencers maintain strong relationships with their customers that have a definite level of reliance in the influencer’s beliefs.Social media marketingSocial media marketing is the use of social media and websites for marketing a product or service of the company. The company uses social media as a marketing of products for probable customers, earlier and current staffs, bloggers, close friends relatives and the general public. Social networking websites permits to the companies to make a network with one another and build relations and societies online. When companies use these social websites, customers can interact with them directly online. This interaction can be used to connect with a millions of customers for marketing the products online.Social media optimizationSocial media optimization (SMO) is a process in which the use of a social media websites for advertising products, service, brand and event. There are different types of social media tools for marketing such as social news, and bookmarking sites and social networking sites including,Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ and blogging sites. SMO use as a SEO for advertising the website and motivate users to visit and share links of the website through social media and networking sites. When a webpage is shared or liked by a user on a social media then it counts as a vote for the quality of website. Therefore, search engines can use votes as a rankingof websites in search engine results pages. SMO is concentrate on heavy web traffic and aim to reach specific geographic regions for potential users. It helps in produce new users converted into customers which are interested in a website of the company.

You might be wondering how people are earning their living through social media. There are many ways to earn from social media.

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This blog is explaining how to get the best out of the email outreach strategy, you want to know how to go about it.

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It might seem a challenging job to gain Instagram followers in the beginning, but believe us, it is not that difficult. We have come up with some smart tips and tricks to increase your Instagram followers and engagement, initially.Once you have given a professional touch to your account that we discussed in an earlier blog (Instagram SEO), next is to follow these tips and soon you will reach your goal of growing your initial followers.For that, let us have a look at Dezi’s story,“Dezi had an extraordinary and appealing personality now, however, he isolated himself and no one could see him, he was lonely. One day, he went outside his house and he saw a cute little kid and smiled at him, the kid smiled back, that’s when he realized that the world isn’t a bad place. He got a wave back whenever he waved at people, he started interacting with more and more people. Now, Dezi made a really good group of friends who always supported him. On a friend’s birthday, he gifted him his favorite watch as a present for whatever his friend did for him, which made their bond stronger. Dezi was now content with his life and decided to go for what he cherished the most, “singing”. He decided to organize a singing event. One of his companions, “Influe” helped him out in advertising his event as he knew many people who had similar intrigue. Dezi’s friend, Colla who was a great guitarist played the guitar and gave music to Dezi’s voice on the day of the event. It was a successful event, both Dezi and Colla were immensely happy and got a lot of affection from the crowd. Dezi now found a way to live and got a kick start to his career, his friends played an important role throughout his journey.”We can almost hear you thinking, “But what do I do with Dezi’s journey?” Let us lift the veil for you…1.) Follow for Follow/Like for Like:Some of the things never grow old, these tricks still work if done correctly. Don’t just follow anyone, instead follow the people who follow someone working in the same niche as yours. Because they might be individuals who are interested in the content that you provide. Similarly, like the posts of other business accounts on Instagram who are having a few amount of followers. Remember the kid who smiled back at Dezi?2.) Shout out for Shout out :People do wave back when you wave at them! In the same way, people do give shout outs when you do the same for them. But, keep in mind that their number of followers must not be a lot more than you.3.) Start Interacting :Try to post interactive pictures and videos. For example, tag a friend posts, story polls, story Q&A, etc. The more you communicate with your audience, the more they will be engaged in your content.4.) Join Groups (Support Team):Dezi’s group of friends constantly upheld him. Likewise, joining groups on Instagram who have the same or similar business as you, can help a lot. Groups work as support teams and help in lifting you along with them.5.) Contests/Lucky Draws/Giveaways:Gift and present never fail to make the other person feel special, it strengthens the bond. You can conduct various contests and some cool giveaways for your followers which helps to increase the engagement on your posts and also helps in retaining the existing audience.6.) Hire an Influencer:At present, the trend of influencer marketing is on its peak and just like Dezi, you might also need “Influe” who already has a large audience that might be interested in your business. For example, contact a fashion influencer if you have a clothing business, hire a fitness influencer if you sell supplements or health-related products, etc. Choosing the right influencer is the most important thing.7.) Collaborations:What Colla and Dezi did together would have never been possible if they performed individually. Collaborate with someone who completes you or acts a complementary to your products/services/content.Conclusion:This was our Instagram follower growth guide that can help you to gain Instagram followers initially and to flood up your notification panel. We hope this was helpful.If you need any digital marketing assistance, feel free to contact us (dezignape@gmail.com). We provide digital marketing services like social media marketing, web development, web design, search engine optimization, etc..

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StoryMirror interviewed Mr. Venkatesh from Artma Ventures and here is what he had to say about his venture:Q. Tell us about you and your background.I come from a tiny town in West Bengal called Kharagpur. Mine is a typical working middle-class family. I was good at Math and the obvious career choice for me was Engineer or so I thought. I worked for 3 years in a chemical company as an electrical engineer and absolutely detested it. In order to change fields, I chose MBA as an option. I went to IIM Kozhikode to study Marketing and Strategy which, I feel, have been 2 of the most enriching years of my life. Q. What is your greatest passion?I have always been passionate about creating things. If I have spare time, I’m either creating some form of art or learning a new technique to better my craft. It is fascinating to me that one can conjure up things and put them out in the world for others to enjoy, critique and ponder over. I’ve tried a lot of things from clay animation to video editing. My first love, however, is painting. I trained under Rabindra Bharathi University in West Bengal for almost a decade in fine arts. I have always dreamt of being an artist and that dream is slowly becoming a reality. I wish to bring smiles and happiness to people through my work and knowing that someone appreciates my work so much that they want to make it part of their life is a kind of fulfillment that I don’t get from anything else. I will continue to create and, in the process, try to bring joy to people around me. I have big plans but let’s keep it for some other time , for now, I just want to paint. Q. We understand you do digital art. How and why did you start painting digitally? Is it easier compared to drawing on the physical medium?In 2010 while I was pursuing engineering, I accidentally discovered the world of digital art. Sitting in my hostel dorm I watched countless videos on Youtube and was awestruck at the kind of work artists across the world were producing in the digital art space. I started drawing with a mouse which, of course, is ridiculously difficult and then researched to find the right tools. Being a college student, I couldn’t afford the equipment back then. A few months later I attended a cultural college fest and as expected there were painting competitions. I won three of them and knew exactly what to do with the cash prize that I earned. I got my first pen tablet immediately after and it is one of the best investments that I’ve made in my life. I used to paint quite often while I was in engineering and for a few months after that. Post that there was never enough time, I tried to keep up but with a regular job, it was hard to maintain consistency. So, I took the plunge and I must say I’m absolutely loving the process.Many people have a notion that digital art is a scam and that it is not as credible as painting on canvas. I have immense respect for anyone who works with the traditional medium as I started my training with that. While the fundamentals of art remain the same, the approach to mastering both is vastly different. In fact, the digital medium provides one a myriad of options and the freedom to experiment. The “undo” option is undoubtedly a lifesaver. However, that should not take away the effort that one puts into perfecting a piece. After all, everyone deserves a chance to correct their mistakes. Also, if it was that easy everyone would be doing it. I feel art is so much more than just replicating an image. It is about pulling the observer into the piece and moving them with the composition. Through their work, it is about showing the world what the artists themselves see. Q. How do you see this space evolving in the future?There is still very little awareness of the digital painting field in India. It is common for me to encounter questions like, “Do you use an app to convert the images?” People fail to realize that it is painting where each stroke is made in hand. However, it is changing and with the increasing reach of marketing media such as Youtube, it is easier for creators to showcase their process and create awareness about the field. New business models are evolving with the increasing adoption of digital media. I personally feel we are living in the most exciting time for content creators to make something of their creative capabilities. Digital art fits into a large range of fields from animation, merchandising, comic industry, movies, games, graphic design and the list goes on. The sky is the limit for someone who wants to pursue a career in digital art.Q. Could you tell us a little bit about the services that you offer? What is the process like?Sure. We make stylised digital portraits. It starts with selecting the right image for the artwork. We ask our patrons to share as many images as they can of the people they wish to capture in a painting. Once the image is finalised we ask them what their expectations are. The discussion could range from the color palette, the overall tone, the elements that they want to add to the piece. We try to make the paintings personal and have some meaning to the people they showcase. For instance, if it’s a baby’s painting and the baby loves dogs, we include them in the composition. If a couple loves to travel to beaches or has a favorite memory of a place, then we bring that out in the painting. This way the painting becomes far more than just a replica of the image and ends up being much larger than life.Actually, we are running a giveaway on our handle at the moment and it would be great if your users can participate in it. We are giving away one free portrait to the winner of the contest. I will share the link with you.https://www.instagram.com/p/Bo81JjQHXYz/ Q. What is your life's philosophy?“One must choose the problems that they want to solve”. Life at the end of the day is about solving problems from the time we wake up to go to bed. Even the job that one takes is solving the problem of earning a livelihood, living a luxurious life or creating a name for themselves. What if one enjoys solving a certain kind of problem, life then becomes a fun and happy ride. I’ve only come to terms with this in the past few months and that has been an eye-opener. For me, it is simply to keep getting better at creating content that touches people’s lives. Everything I do now revolve around that!Q. If you could give a message to all the 20-year olds of the world, what would it be?There is a very famous quote by Alan Watts, “What would you do if money were no object?” If I could go back to when I was 20 I would tell myself to just focus on my craft. To enjoy the ride while getting better at it every single day. I have spent years doing things which I didn’t love doing and I get petrified at the thought of wasting away another 30 or so years doing the same. To the 20-year-olds, I would just say do what makes you happy as cliché as it may sound. Find your calling and go after it. You will be fine.Please join Artma Ventures on their journey. You can follow them at:www.facebook.com/artma42 www.instagram.com/artma42 We wish Artma Ventures All the Best for their upcoming journey. 

Nowadays, SEO becomes a significant tool for achieving the business goals of any brand. In simple words, Without SEO its becomes difficult for any kind of business to survive in this age of killer competition. It is the finest way to promote your brands & products to stay on the top of search engine list. So in this article we will explain you some best SEO tools that needs to be used by marketers & bloggersSEMrush:-It is a tool for finding successful keywords. A Platform to   identify different trends that happen within your niche, identifying a variety of keywords,  audit your on page Search Engine Optimization , check rankings and back links. If you aren’t using a tool like SEMRush, you might not be aware of keywords that people are searching for to find a blog like yours. You might not realize which pages on your site are stopping you from reaching success. You can monitor your brand, get organic traffic insights and know the keyword level difficulty. One can avail the monthly or the annual plan and subscribe accordingly. SEMrush offers a good vary of options that bloggers will use to ascertain the health of their websites and enhance their promoting activities. From web site audit tools to contestant comparison, here may be a list of the dear SEMrush features:Keyword Analysis and ResearchRank trackingOrganic researchCrawl Audit ToolAdvertising ResearchAd Sense and Ad managementBacklinksCompetitor analysisSEMrush pie chart and line graphMultiple sites comparisonGoogle keyword planner: - A marketing tool which is used for Google AdWords Campaigns. If you want to use Google keyword planner, then you have to create a Google AdWord account. After creating the account, type the keyword that you need and the Google Keyword Planner will show you a list that is based on relevant keyword. It will help a blogger or a digital marketer to have a complete idea and use the perfect keywords to stay on the top. One can specify the location, add filters, and even get the latest trends in keywords for a particular section. The Keyword Planner tool in Google Adwords is helpfulfor locating new keywords and searching for the competition, search volume, and trends. The tool is primarily used for locating competitive keywords for running ad campaigns in Google AdWords, however, you'll still use the keyword planner tool to present some background data on potential keywords to use for your diary post ideas.Unamo:-One- stop solution for your online marketing needs. With unamo you can manage the social media as well as optimize the conversion rate. Unamo is a SEO based platform suitable for businesses of all sizes and help users to analyze keyword rankings, backlinks, generating reports, analyzing website and optimization issues. Unamo allow users to monitor keywords from various search engines around the world, access how site content is ranking on specific keywords. Unamo SEO, originally Positionly, offers a suite of digital marketing tools at an affordable price. These include –Unamo SEO.Unamo Social Media Monitoring.Unamo Conversion Rate Optimization.Unamo SEO tools are ideal for bloggers and small businesses that want to keep tabs on daily metrics, including keyword rankings and backlinks.Other features include SEO audit tools, local SEO, and you can integrate your account with Google search console and Google Analytics.Ninja Outreach:-If you are a digital marketer or blogger that means you need to build the link or generate leads to stay on the top of search engine. Automate email outreach campaigns are great for link building, guest posting, influencer marketing and content promotion. Manage all your influencer marketing & outreach campaigns with built-in CRM.Google Mobile -Friendly test:-If you haven’t made your website mobile friendly, then you should. This software allows testing how easily a visitor can use your page on a mobile device. Nowadays more traffic is building up through smart mobile phones. One of the most important SEO tool for digital marketers to check the content errors & make the website mobile friendly to increase the traffic.Google Webmaster Console:-with this tool you can track your site or application in the search results and suggest fixing errors to increase the visibility while one is searching with a particular keyword. With Google by your side, you get alerted as soon as any error is observed so that you can fix it without any delay. The webmaster console can provide webmaster with critical information about their website’s health, search engine visibility, accessibility, and more. Google Search Console or Google Webmaster device is the spot Google will talk with you on the off chance that anything turns out badly like an expansion in 404 pages, slithering slip-ups, manual punishments, the augmentation in 404 pages, malware distinguished, etc. If you don't have a Google Search Console account, you should get one now. Google Webmaster Tools (GWT) is the basic segment for Google to speak with site administrators (Or Webmasters). Google Search Console or Google Webmaster Tool gives you a chance to recognize issues with your website page and can even refresh you in regards to whether your webpage has been corrupted with malware or not. When you begin utilizing Google Webmaster Tool, you may find that you won't generally require a portion of the other fancier and costlier devices, you by and large use for the equivalent very purposesGTMetrix: - It is a free tool that analyzes your page speed performance. Get instant alerts form GTMetrix when your site goes down. This tool gives the page load details like the time, number of visits or the size and other analysis and provides a real-time page analysis. You can even analyze your page through a mobile phone. There are basic versions as well as many paid plans, and one can choose according to the need. Prarthana Associates Pvt. Ltd. is Udaipur based leading  SEO and Digital Marketing Company with a large number of clients around the world. We use the perfect tools and work hard to analyze how to increase the visibility of the web page and generate in more traffic. We deal in website development software development, Android application development, Digital Marketing, Email Migration & Bulk.               

Search Engine Optimization (SEO) techniques improves the ranking or visibility of a specific website or web page on which we are working on the results of different search engine running on the World wide web. In the present era, where all the things revolves around the internet and life seems completely impossible without it. Everyone knows the importance of the Internet in our lives; undoubtedly there it’s true that each and every individual are extremely dependable on the internet.If seen in the past years, one will observe the industrial scenario which is too much different from present one. The business firms were quite drawn in into virtual marketing as well as advertising techniques to promote the business. These traditional marketing techniques had restricted the reach. But presently most of the firms are adopting online marketing techniques to endorse their business at the worldwide platforms. Thus to carry out these digital marketing methods, they hire marketing executives with high-quality knowledge of Search Engine Optimization as well as who have the excellence in the digital marketing field.Why should one opt for SEARCH ENGINE OPTIMIZATION training course? SEO training courses will give all the minute details, beginning from building links to a target website, writing content with the apt utilization of keywords to optimizing the structure of a website. These techniques assist an individual to improve the ranking of the target websites on Google, Bing as well as some other search engines. In fact it also helps the person to excel in entire Internet marketing skills.Most of the students will think that it is really important to enroll in the SEO courses as the majority of the information is available easily on the internet. As the information one finds online is not sufficient as the limit of information is far beyond that. So, pursuing the Search Engine Optimization training course from any reputed institute will surely make a big difference. Below are various benefits of joining up the course from the institute. The training institutes offer accurate as well as in detail knowledge of Search Engine Optimization methods because it is developed by the excellent professionals, who have achieved great experience in the field. Whereas, in free Search Engine Optimization training videos and articles, information is not properly defined. The Professional Search Engine Optimization courses provided by the professional institutes avails updated and exactly perfect information. The trainee attains the benefit of one-on-one interactions with trainers as well as feedback on projects that assist them to know it in a proper way. The Free Search Engine Optimization courses presented online can have illegal method mentioned in the tutorial to endorse websites and this can even lead in banning of the website by Google.Thus one must get enroll in any reputed Search Engine Optimization training institute and get trained for the techniques of internet marketing, which an individual can in future apply for their online business.

If your company hopes to grow its business in 2019 and beyond, you need more than just a good idea. It's great if you have a product or service that everybody wants. But it's tough to sell if people don't know about it. That's where marketing comes in.Marketing is something that’s continually changing. Once upon a time, a company's branded marketing approach included an ad in a newspaper or magazine and maybe a television or radio commercial - the classic "offline" method.Today’s marketing strategies have continued to explore new opportunities.Marketing, like everything else, has become more dynamic and plugged in these days. Your strategy is no longer about maximizing one or two channels. Instead, you must leverage a host of various sources, many of which are online or have a digital component, to reach your target market. Creating entry barrier lead magnets to automation in your audience segments inside your customer journey from buying to buyer.Ultimately, marketing is about being where your ideal client is and connecting with them utilizing a multitude of different tools.Let's first take a look at the importance of brand strategy and then cover several strategies to help you engage with your audience and turn them into loyal customers.Brand StrategyBefore employing specific marketing methods, it's essential to grasp what it is you hope to achieve with your overall brand strategy. Commonly mistaken for straightforward business features like your logo, product or your company's website, your brand encompasses much more.Branding runs through every aspect of what you and your team do - from how you answer the phones to the design choices you make for your marketing materials to how well your product or service performs to the way you engage with clients.Branding infuses both what you produce and how you make people feel when they interact with that output.The most successful brand strategies include several core elements that inform every facet of your business:PurposeSure, practically every company's mission is to be profitable, but to have lasting success, your goal must go beyond dollars and cents. Are you only wanting to sell a product, or do you want to enhance the lives of those who use it? Do you want to grow your business or do you want to increase the way those who work for and with your company benefit from it? The difference in approach may be subtle, but the lasting positive impact on your organization can be profound.Example: Seattle-based Starbucks is, of course, all about coffee. But the worldwide brand strives to be more than just a coffee shop. With a socially conscious mission, Starbucks champions diverse initiatives that include sustainable coffee, meaningful employment, and stronger communities.FlexibilityMarkets are always changing. To keep up, your branding and messaging have to find new and innovative ways to appeal to an audience. That doesn’t mean you have to change your logo every 12 months (consistency is important too, as we cover next). Discovering new angles to showcase your brand, partner with others or speak to your audience helps you reach new clients and keep things interesting for those who have already committed to your brand. Example: Target has gone against the "online" grain and is rolling out a new small store concept in urban markets, where their standard, big box footprint would be out of touch with the location's density and local attributes. ConsistencyWhile flexibility is vital to staying relevant in a fast-changing world, you also want current and prospective customers to know who you are and the foundational values you represent. This is particularly important if you've been successful in carving out a niche in a competitive market and don't want to alienate clients. Make use of style guides that inform and standardize your look and messaging, regardless if you're using it in on the web, through social media or in a physical store.Example: Tech giant Apple is perhaps the Mount Everest of consistent branding. Everything from their products and the packaging they come in to their advertising to their corporate headquarters are always unmistakably Apple.EngagementGreat product. Great message. And still no customers? Products and services are rarely instant successes. Instead, successful brands figure out ways to connect with customers and create an emotional attachment that makes the buyer feel as if they are part of something bigger. Recognize how your product or service enriches a user’s life and then play up that connection to generate more meaningful engagement with your customers. Example: Coca-Cola's bright, welcoming aesthetic inviting people to be part of their brand is well established. For the past decade, one of the world's largest drink brands has taken this engagement to the next level with the simple, yet highly engaging “Share a Coke” campaign.Consider some of the biggest brands in the world - Apple, Coca-Cola, Starbucks - and how recognizable their brands - and brand strategies - have become. Yet they continue to evolve in an attempt to reach more potential consumers.You don't need to be an international behemoth to employ a comprehensive and successful brand strategy.  Simply by understanding who your company is, knowing what you offer and connecting with an audience who stands to benefit most, allows your brand to shine.Five Modern Marketing StrategiesWith that understanding of branding and overall marketing strategy, here are five modern methods that can enhance your brand and grow your business.Lead Magnet and Content MarketingIt's the most classic of starting points for all businesses - what solution does your product provide? The best lead magnets crystallize why your brand matters. Identify an audience's problem or question and then present your case for not just being the answer but the only answer.Lead magnets like ebooks, FAQs, checklists, surveys or guides are most useful when you use funnel marketing. This means you grab the prospect's attention with something of value in exchange for their contact info. Then, you can continue connecting with them via other methods, drawing them further down the “funnel” to eventually become a customer.However, lead magnets can be more than just one-off content pieces to capture an email address - they are also effective as engaging, stand-alone marketing or promotional pieces.Email MarketingIt may seem a little low-tech compared to some of today's more advanced tools, but email remains a massively popular form of communication. If done well, it can provide an impressive ROI, or return on investment. For example, Hubspot notes that for every dollar spent on email, you can earn $38 in return, which is a 3,800% ROI. And, more than 59% of marketers say that their biggest source of ROI is through email. Those stats show that email has matured quite a bit in the past few years. The productiveness of your email marketing depends on your commitment to it. Automate your email and customize responses based on the actions of your subscribers, such as when they click a link, navigate to a page, view an item or leave an item in their online cart. You can also personalize your content based on demographics and who they are, whether they are a visitor making a first-time purchase or a satisfied and returning customer. This effort allows you to nurture relationships with your audience and provide touchpoints for them regardless of how they engage with your brand. Social MediaFor many firms today, their marketing begins and ends with social media. It's easy to see why. Sprout Social indicates that social media continues to grow in the number of users and opportunities for engagement with both customers and non-customers. It seems that everyone engages with some form of social media and for your brand not to be involved in at least one platform is a huge missed opportunity.Consider your audience to pick which social media platforms are best for your company. Consider having a business page on Facebook and including Facebook ads as part of your advertising strategy. In addition, consider joining platforms such as Snapchat, Twitter or Instagram, which can also produce valuable direct engagement for both B2Cs and B2Bs.The crucial factor of social media is to be authentic. Many platforms are less about making a sale and more about being part of a conversation. Certainly, don't be shy about promoting your products, services and solutions. But to find social media success, your organization's voice must be genuine and focused on your audience’s experience. Video MarketingWould it surprise you to learn that YouTube is the world's second most popular site - behind Google and ahead of Facebook? It's also the second most popular search engine.In other words, video is big. While no one expects you start producing 30-minute infomercials, taking advantage of video's popularity and the boost it gives your SEO. From product guides and demos to tutorials to two--minute industry-specific info pieces, developing a library of videos sets you apart from competitors while also building another engagement point for your audience. House those video libraries on both your website and a channel on YouTube to increase their exposure.Influencer MarketingWord of mouth has always been a reliable means of marketing for many industries. Unfortunately, the traditional method of creating buzz can take a lot of time and patience as you build a satisfied customer base willing to spread the word. Today, that doesn’t have to be the case anymore.Influencer marketing is supercharging word of mouth with brands partnering with influencers to increase visibility among other circles of followers. If you think your business isn't fit for this type of marketing, think again. Influencers are everywhere and are capable of moving the needle on practically any product or service.For your company to see a big payoff, you'll want to identify the right influencer for your brand and marketing strategy. Look for influencers who have a following similar to the type of audience you want to target. You don't need to aim for the stars either. Micro-influencers reach thousands of individuals at a far lower entry threshold.Final ThoughtsWhen it comes to researching and implementing your branding and marketing strategies, keep your audience in mind. No matter your branding and marketing approach, make sure to test and retest everything you do. By its very nature of convincing others to believe in your business and buy the product you're selling, marketing is an inexact science. Perfect it by understanding your audience as well as your company and its purpose, and then refine the message you want to convey. Leverage all of the channels at your disposal where your audience can be found to share that message and realize your organization's true potential. Grow in Practical Application with a Degree Understanding the foundational concepts of marketing and brand awareness is helpful in whatever business-related industry you find yourself in. Grow in your understanding of core concepts like marketing through a business degree program at PGS. With practical curriculum designed to help you meet your goals, you can add value to your organization and get to where you want to go in business success. Check out our business programs and connect with our enrollment team to learn more. 

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Despite the fact that we are now living in a digital age where more than two thirds of the adult population carry a smartphone, there is still great value to be had from hiring the professional services of an experienced videographer to film your special event, whether that be a corporate event or a notable family event that you want to capture for posterity.In this world of Instagram and throw-away snaps on our phones, hardly any of those taken are even looked at following an event, or even downloaded to print out!Within the visual industry, you will find some very talented and creative professionals that can turn photograph and films into a work of art. They plan out amazing ideas and execute them in a way that leads to delivering some spectacular work.Corporate event videographyUnless you have someone with these creative and clever capabilities present, your event will be just a moment in time that will be gone forever if you don't document it properly. Shooting professional footage of your corporate event can come in very handy. You can use the material to help tell a story or sell your company to prospective business partners and raise awareness of your brand.You can use your film footage to help captivate and entice a target audience that you want to attract to your company, whether that is to work with or sell to. If you are trying to raise money at the same time as running an event, then having a winning film of your event can help to boost ticket sales for the next event you plan to hold.Simply relying on using captured footage from staff smartphones to use for your marketing or to tell a story and document the event can end up looking bitty and unprofessional. What sort of image or first impression will you give to prospective business partners or customers if you don't approach running and documenting your events in a professional manner?Without quality film of your even, you cannot show how impressive or fun it was. You will be unable to show specific elements to potential sponsors, delegates and speakers.Important family eventsJust like in the corporate world, you cannot rely on gathering any useful or quality film footage from your friends and relatives that take snaps and videos of your family event using their smartphones.Whether it is a milestone wedding anniversary, a baby Christening or naming ceremony, engagement party or a celebration for a significant birthday, if you want to keep some treasured memories alive for years to come, hiring a professional videographer is the way to do it properly.Remember that just because everyone owns a smartphone these days, doesn't mean that everyone has suddenly become an expert videographer overnight! Just because your mum can bake a fantastic fruit cake doesn't mean that she could cater a whole wedding with 250 sit-down guests!The old saying of 'horses for courses' really still applies with videography as well as other skilled creative services. Book a professional if you want to benefit from good results. To know more visit our website.

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