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How to start earning from your Hobby?
 24 September 2019  
Art

How to start earning from your Hobby?You might have heard people talking about following your dreams and passion but it is not as simple as it sounds, let’s face it, you need to fill your stomach before you fulfil your dreams of doing something that you truly love.Here’s the big secret! You can now make big bucks out of your hobby, for some it may become a good side income and for some, it can lead to much greater fortunes. So stick with me here because we are now going to discuss the ways through which you can start earning from your hobby.Let’s get started.1.) Sell Your Product on Amazon / Flipkart:Your product may be a painting, craftwork, jewellery or anything that you make out of your hobby. Popular websites like Amazon, Flipkart, etc. allows you to sell your product on their site. You can register yourself as a seller and start selling your product. But here’s the main issue with that, it is not available in every city. Fortunately, there’s a simple solution that you will find in the next point.2.) Social Media:Gone are the days when social media was used just to connect with friends and posting our pictures. It has now become a huge marketing platform. You can sell your product online, or in case your hobby includes dancing, singing, etc. which doesn’t come under product, you can still make money on social media. To know more about how to earn money through social media, check this: How to make money from Social Media?3.) Youtube:Youtube needs no introduction, we all know at least one person who has a youtube channel and is trying to earn or already earns a good amount of money. There are so many YouTubers that are now becoming stars. So why not give it a try? “Youtube has potential if your hobby does.” You just need to create value able content and once your channel is monetized, you can earn by placing ads and through affiliate marketing.4.) Create your Website / Start a Blog:You can create your own e-commerce website and sell your products. Now, this comes on a costlier side, this is the reason why social media is booming. Another thing to do is to create a blog. You can easily start a blog using Blogger or Wordpress and once it gets approved by Adsense, you can start your earning. Apart from this, you can also do affiliate marketing by providing the links in your blogs.These were the ways through which you can earn money online and at the same time do not sacrifice what you love. Amazing, isn’t it? We hope it was helpful. For any digital marketing assistance, contact us (dezignape@gmail.com).

Book Review: The Mysterious Widows of Mehboobpura By Anuradha Singh
 27 June 2018  

Book Title: The Mysterious Widows Of MehboobpuraAuthor: Anuradha SinghFormat: Paper BackTotal Number of Pages: 196 pagesLanguage: EnglishPublisher: Notion Press,Publishing Date: 24 April 2018ISBN-10: 1643240498ISBN-13: 978-1643240497Ira is an army Officer wife, posted at Ferozepur Cantonment, she is a passionate teacher.Nimrat is a new admission in her class, a daughter of a queer looking Veer Nari.Ira is worried that Nimrat is not studying well, being passionate about her work, she goes to Nimrat’s house to meet her mother and talk about Nimrat’s poor performance in school at Mehboobpura Pind and is reeled by the look and character of the Pind.She comes across some very devastating information about the Pind and now is hunted by the goons. Ira’s life is in danger. She has to finish these diabolical people or she will be finished.Will Ira be successful in unfolding and further finishing the racket?Will she come out of it unscathed?My TakeThe cover of the book is simple and the title of the book The Mysterious Widows Of Mehboobpura  is thoughtful, and completely justifying the story. They complement each other well and also is according to the story, so it’s a perfect combination.The plot is strong and the author has been able to do full justice to it. The plot covers social evils like drugs, prostitution, human trafficking army, veer nari lifes and struggles. The author has clearly crafted the family life of army officer. The Joy, pride, tears, hardships, separation , skipped heartbeats, the uncertainty and ecstasy.Every chapter starts with a poem which are beautiful and really meaningful.The words were simple and the language is lucid which eased the reading. The book is free from any grammatical errors and has been perfectly edited. The pace is perfect, neither slow nor too fast. It is steady and smooth.The author has portrayed each and every character with utmost significance of their own and every one of them has done justice to their respective roles throughout the story. The characters are well developed and one can easily relate to their actions, reactions, mental agony, outbursts, etc.The book is free from any grammatical errors and has been perfectly edited. If the Punjabi and Hindi dialogues were translated into English it was much better since everyone will not able to understand it. The book has a very powerful message to deliver.My favorite character from the book is Ira. “A charming Army wife, a masterful mother, A multi tasker and a teacher, And now an adventurer?”  Never felt my interest waning. The ending part of the story i enjoyed a lot Kulwinder, Jagtar and Ira together made their attempt successful. With every turning page the curiosity to read further keeps on increasing.You shout at me, tie me and kick me,And harass me, but I will get up…Dreams are my teachersThey show me the way to my destinyDifficult is the way, but strong is my resolve.A valiant soldier he isWho does not know any other wayApart from truth, integrity, righteousnessAnd love for his motherland.Evil will dwell, roam and spread aroundGood will always evoke in some soul, daring… to finish evil.Looking forward to read more works by the author.I personally recommended this book to all readers.Overall 4/5 StarsAbout the AuthorAnuradha is working in the field of academics from past 18 years. She has worked in a variety of schools across India as an English Language teacher. Currently she is working in Nalanda International University. She is also an avid blogger and writes from her heart at www. anuradhastringsofmyheart.comBeing a post graduate in English Literature and then working as a teacher, writing poems, travelogues, articles and then a novel came naturally to her.As an army officer wife, she has experienced and explored India from North to South and East to West as India’s true citizen. She loves every moment of her wandering life and calls herself as the new age gypsy. Hence the backdrop of her first novel is army itself.A mother of two boisterous boys and a charming lady wife of a serving officer, a teacher and a writer, she wears all these varied caps with élan.Grab your copy here- Amazon.in Amazon.com Flipkart Infibeam

Interview With Anuradha Singh
 18 June 2018  

Anuradha is working in the field of academics from past 18 years. She has worked in a variety of schools across India as an English Language teacher, along with an experience of working in Nalanda University. She is also an avid blogger and writes from her heart at www. anuradhastringsofmyheart.com Being alumni of Fergusson college, Pune and a post graduate in English Literature and then working as a teacher; writing poems, travelogues, articles and then a novel came naturally to her. As an army officer wife, she has experienced and explored India from North to South and East to West as India’s true citizen. Though a Punekar by birth, she loves every moment of her wandering life and calls herself as the new age gypsy. A mother of two boisterous boys and a charming lady wife of a serving officer, a teacher and a writer, she wears all these varied caps with élan.What inspires you to write the book?Social evil spread rampant made me restless and that restlessness made me write a story of triumph of good over evil that too a battle waged by a woman who had nothing extraordinary about her, just will to eradicate evil from society and save her brethren.How did publishing your debut novel “The Mysterious Widows of Mehboobpura” change your process of writing?I am even more motivated, more responsible and disciplined. Of course since I have gone through the process once now I know the do’s and don’t of the craft.What is the main thing you want readers to take away from this book?The central idea of the book that social evils like drugs and other things which can finish a complete generation, a healthy society should be curbed and finished at all costs, it is possible to fight against it at your level, individually as well and it should be done by each and everyone of us.What are your hobbies, passion other than writing?Other than writing I enjoy travelling, listening to music and of course I read a lot.If I have a good book in my hand then I forget everything else.Do you recall the first ever book/novel you read?Yes, I was very small then, mere 3 year old. My father got me an illustrated dictionary with amazing illustrations to describe the word, along with an interesting sentence. I kept that book with me for longest time. It was part of my childhood memories. I lost it somewhere when we changed our house.What does your writing/reading space look like?My writing place is very quiet, calming. I have made it in a corner of my bedroom. I write at the study table gifted by my hubby. I enjoy sitting there reading, thinking.What are your top three favorite books of all time?The top three books which I can again and again read are Gone with the Wind, The Hungry Tide and The Kite RunnerDo you pen down revelations and ideas as you get them, right then and there?Yes, I try my level best to jot down new ideas, phrases, sentences or revelations as soon as I get them, I usually write it in my mobile itself, or on a piece of paper whatever I can get at hand.What does literary success look like to you?Success is a very subjective feeling. It changes according to the perception of a person. For me, my book getting published, gives me a stupendous feeling for the main reason that words do not have death. Words change into knowledge and will always float in this worldly space.How did you feel when the publisher accepted your draft for the first time ?The idea of the novel was revolving in my head for quite sometime, it was crystal clear in my head. When it got accepted by the publisher though, i gave a contented sigh, as it was a first sign that now the book is on its way for publishing.Tell us something interesting that has occurred since you became a writer?It is overall a good feeling, when people read my book and come up to me or call me to tell that they enjoyed it thoroughly. This feeling that I can give a good story to people, and people can take something out of it , gives a high.One character from your books, that you like the most?Though the character of the main protagonist Ira is very impressive. I like the character Jagtar for his struggle, the ups and down that he goes through.What was your favorite chapter (or part) to write and why?The chapter where Ira visits the pind with Nimrat. I wanted to make it very interesting. I myself was on edge while writing it, as the words were tumbling off my fingers so fast, it was thrilling writing it down.What is that dream goal you want to achieve before you die?To write stories of varied genre, unique characters, thrilling plots, engaging narrative and reach widest number of readers.A message for aspiring writers?Write from your heart, tell a story which you must.It was really a privilege interviewing you. Hope you enjoyed the interview.Thank you!!Here are some of links via you can contact Anuradha-Facebook Twitter Instagramhttps://anuradhastringsofmyheart.com/Write to her at anuradhasingh78@yahoo.comLinks to buy her books- Amazon.in Amazon.com Amazon.co.uk Flipkart Infibeam

How GrabOn started with 6 interns became India’s leading Couponic platform?
 25 September 2019  
Art

GrabOn is India’s industry-leading couponing web site famed for its ingenious technological innovations. It provides a single-point platform to users for accessing the simplest of discounts, deals and coupons from leading e-commerce sites. This Hyderabad based mostly couponing web siteis concentrated on delivering unmatched searching expertise to users with the simplest of the discount deals. It facilitates hassle-free access to the foremost competitive and versatile deals to internet buyers. It aims to reinvent India’s promising e-commerce market with avant-garde technology and user-centric approach. As a result, it'll considerably enrich the customer’s on-line searching expertise.This easy web site is concentrated on on-line coupons and deals line to a various vary of classes. It clearly resonates with the brand’s tagline “Save on everything”. it's well-reputed among customers for providing associate expansive vary of exclusive, authentic and licensed coupons.Founded: 09/2013.Founders: vi interns at Landmark IT Solutions together with Ashok Reddy (CEO); Bhanu P Raju.Headquarters: Madhapur, Hyderabad, Andhra Pradesh.Presence: 450+ Indian cities.Merchant Partners: 4000+ .Revenue: $ fifteen million.Employees: a hundred ninety.Facebook: 426.7K fans.Twitter: 7.9K followers.Pageviews: twenty five million per month .Subscribers: forty million.Email story Subscribers: 10m+The Idea That LED To SuccessAshok Reddy, a hardcore technocrat bourgeois, may be aengineering science graduate and MBA from Indian faculty of Business. He supported Landmark IT Solutions, latest web site style and development company in 2008. Before this, he has some notable associations with Infosys, eBay, and PayPal to his credit.At Landmark, Ashok Reddy allowed lots of area for technological innovation. As a result, he in conjunction with his colleagues brainstormed the concept of developing associate intuitive and easy couponing web site. As a result, GrabOn was developed in Sept 2013 as India’s largest on-line coupon and deals web site.First Signs of SuccessWithin a year of its launch, GrabOn emerged conspicuously among the country’s prime five players. It established partnerships with leading on-line merchants and types at intervals a brief span of your time. Their in depth vary of deals and discounts lined nearly each class like physical science, Mobile, Fashion, Recharge and plenty additional.Today, it's considered the largest and most profitable coupon web site. it's one amongst the foremost trusty brands famed for providing real and latest coupons and deals. except that, it's acknowledged as a innovative technological groundbreaker. it's praised for minimizing client acquisition prices for sellers and enhancing the user expertise for shoppers.Simplified Business ModelGrabOn works on a simplified strategic business model listing all the leading on-line brands on its platform. With a network of over 4000 on-line stores, it's India’s most trusty affiliate e-commerce pioneer. it's supported a cost-per-sale model generating revenue through end-user sale.Strategies That Crafted A productive ModelThis Hyderabad based mostly startup is purported for its organic growth plans and strategic B2B partnerships across numerous domains. All this contributed to a web site showcasing a holistic list of leading brands like NPCI, Jet Airways, PayPal, PhonePe, IndusInd, Xiaomi, Truecaller, Flipkart, MakeMyTrip, Myntra, and plenty additional.It has earneda name as associate trade leader and technology groundbreakertargeted on user expertise. Its ingenious however straightforward sellingmethods play a big role in its exciting success story. a number of its notable methods ar nominative below.Highly intuitive and easyweb site.Innovative Browser Plugin that mechanically finds and applies deals.User-friendly Mobile App with responsive alerts.Microsoft Kaizala.Buzz Me.Specific Membership Programs like field Ambassador.Extensive Use of Social Media Networks like Facebook and Twitter.Microsoft KaizalaMicrosoft Kaizala may be a distinctive phone-based electronic messaging application that facilitates communication among massive teams and coordinates advanced workflows. This feature-dense and extremely effective application power-assisted GrabOn in directly participating with the user, collection feedback, breakdown problems, and asserting the newest updates. The coupon web site recently adopted this refined app to achieve its users and maintain enriching client relations. the corporate realised the requirement to directly communicate with users through a simple to line and easy interface. As such, it used this progressive application.Ashok Reddy (CEO and Founder, GrabOn) contended, “As an organization, our thrust has continuously been achieving high client satisfaction and providing a seamless user expertise. that's specifically what Kaizala helps North American country do”.Within 2 months of adopting this AI-enabled app, GrabOn public cluster registered an even monthly growth of half-hour. It clothed to be a very effective client engagement tool. It drastically expanded on-the-group activities and reduced queries through emails and phone calls.Issues on emails attenuated by thirty seven.5%Redemption connected phone calls born by thirty thirdResolution turnaround decreases from 12-24 hours to 6-12 hours on account of simplified comparison and scrutiny of client feedback.70-80% higher reach of offers declared thereon.Quick and efficient promotions with expanded client reach.Push notifications additional boosted client reach.To take this initiative to future level, GrabOn is worked up to experiment with Kaizala’s recently launched feature- client Engagement resolution. it's trying forward to encashing on time period client feedback to boost its services.Buzz MeGrabOn is attributable for revolutionizing the couponing trade through its ingenious desktop and mobile notification system referred to as Buzz ME. This easy, simple feature designed with AI is that the 1st of its kind within theinternational e-commerce house. It mechanically alerts users with atiny low notification on their desktops with latest and personalised deals.Mr Ashok Reddy, Founder and chief operating officer, GrabOn, said, “We perceive however busy on-line users ar. They dislike outlay an excessive amount of time looking for redeemable coupons, and roadblocks like user privacy problems, browser load time, stickiness, annoying nag of ‘click me’, subscription policy etc. anger them to without stopping. This feature are going to be a life-saver for our users and facilitate them to get on prime of their personal life with notifications that will not interrupt their progress.”Mr Reddy adds, “Within a month’s time this new platform has had quite one 100000 users obtaining the foremost exclusive coupons from GrabOn straight to their work stations and mobile phones. real time period coupons and technology innovation ar the 2 platforms that GrabOn has introduced to the present segment”.Social Media PresenceEver since its origin, GrabOn has showing intelligence encashed social media networks to interact users and build long relations. it's actively gift on leading networks like Facebook, Twitter, Instagram, youtube etc. It neatly utilize the potential of social media through innovative technology like Al to influence customers in its favours.Their network systematically keeps the shoppers hooked with attracting games, contests etc. on a daily basis. for example, Cricket Predictor, Cricket Fantasy Contest, Raksha Bandhan Contest etc.Consequently, its fan base keeps growing with happy and happy customers.Facebook: 426.7K fansTwitter: 7.9K followers

Why Amazon Would Fail In India?
 26 January 2018  

Long ago, there lived in a village two brothers — Motu and Patlu. Motu was the fat guy and Patlu was very lean and thin. One day both of them decided that they will start independent business in their village to sell mustard oil. Motu was smart guy and wanted to capture entire village. In order to do so, he started giving discounts on mustard oil. Patlu kept price at same level and focussed on the quality. Soon 90% of the market was captured by Motu and rest 10% was Patlu’s share.Soon Motu realised that he was incurring losses, rather massive losses. Though revenue was going high, but losses were also mounting with equivalent speed. He took some loan ( investor’s money) and diversified his business into ground oil. At that time there were few players in the market, who were already selling ground oil. Motu applied his tactics, as he was quite confident of his discounted business model. He started giving discount on ground oil as well. The investors were happy, that he kept on capturing market. Some more investors joined hands with him and put more money and Motu kept on giving discounts. He captured 80% of ground oil market and incurring more losses. Patlu, who had lost the first battle of mustard oil and few guys from ground oil had joined hands by that time. They had been searching for right time to screw Motu for unethical business practices. However, they could not do anything as Motu was “The Big Motu” by that time and out of reach from guys like Patlu. Motu had been arrogant to the producers, but he kept consumers happy. Producers had no choice, as Motu’s shop was selling more than any other shop out there. While life was moving forward, ‘The Big Motu’ felt there was big need to introduce TV to village, as villagers were deprived of TV. That was indeed a great idea and few investors put large chunk of money to it. Motu came up with a subscription model, so that whoever saw TV, had to pay some amount of money to Motu. People were happy, but the Motu’s staff at ground oil and mustard oil business were terribly unhappy, as the focus on those business were not there. The staff were working too much. The initial high salary was marginalised over period of time. So Motu kept on making customers happy, but at the cost of his own staff and producers of the product. He always believed that if one producer left his shop, dozen more would come and join. He was right, as everyone was dying to have Motu’s name associated with them.Every dog has a day. One day when Motu woke up from bed, he saw Patlu and few police men at his bed. Few of the unhappy producers were also besides him along with few local politician. Police had filed a case of unfair business practice and the charges were verified by few producers, staff even some customers who Motu felt were loyal customers. Motu tried to cease the case by paying some money, but probably he didn’t have enough money to pay the demand of politicians. The very next moment, investors started asking for money, staff revolted and things went very bad. The Big Motu was bankrupt.This story is satire metaphor of how Amazon runs business worldwide and why Amazon would fail in India with unethical business practices. India as a country is very different from the rest of the world. The consumers behave very differently here. Let me highlight few attributes of Indian.Attribute :1 People from Asian origin and specifically Indians value for money. Brand loyalty always loses the battle when pitted against the monetary gains. The discounted model does not create loyal customers in India. Attribute :2 Indians are very receptacle, adoptable to change and very fast in spreading the message. Thanks to mushrooming social media groups. So anytime Amazon tries to reduce the price of discounted items, it would take very little time, people switching to competitor. When Amazon entered India, there were few multi-million dollar e-commerce giants. Now there are many, with a hope that they would be taken over by Amazon some day. If at all Amazon buys few of them, the intrinsic value of the deal would be far below the sell off valuation.Attribute :3 Political and ideological idiosyncrasies. In Indian it is always believed that if two persons don’t match in their political views, probably they won’t be good team player. The silent reader who has been reading until now, will definitely have eyebrows up by now. Politics play an important role in governing a lot of things in India. Unlike west and Europe, where business houses are aligned to multiple parties so that nothing goes wrong when opposition is in power, in India, business houses cannot function the same way. Common people in India barely change political ideologies. As a result, it has been witnessed again and again that big companies ruin once there is a change in power at centre or state. People don’t hesitate to do political vendetta crossing any limits. It won’t be surprising Amazon falls prey to this practices.Attribute 4: Unlike other parts of the world, ego plays a vital role in shaping the personality of Indians. There are ample instances where dear ones are dejected just to satisfy ego, with hefty financial sacrifices. Enough of attributes. Let us put some search light through corridors of Amazon’s functioning in India. Unhappy sellers : Amazon makes majority of sellers unhappy in India. I have talked personally to more than 30–40 big sellers. All have same opinion. They have very indifferent attitude towards sellers. Despite having high profile machinery and huge man force and automated services, many times they fail massively in making their sellers unhappy. Hefty FBA charges : In small items such as books, fulfilment by amazon (FBA) charges are quite high. As a result, many of the regional languages book never ever see the face of Amazon. There is a possibility of some cynical political person sees some opportunity here and files a chargesheet on Amazon of killing regional language by not allowing space in e-commerce. Either Amazon would be forced to reduce the charges or find some alternatives. I don’t find any reason why a book lover won’t be interested to wait for 1 more day to get the books through normal shipping in India. Same day delivery practices in India, where there are a lots of logistics and infrastructure issues cannot be ruled out, would definitely force companies like Amazon to default in multiple instances. All the defaults can be clubbed together to make the case study big enough to file against Amazon. Flawed review practices : Amazon review processes are terribly skewed in favour of Amazon’s sponsored product. It is just a matter of time, when some agencies do some clinical litmus test on Amazon’s practice and expose them completely.Sponsored products : Amazon’s sponsored product has lot of loopholes and tries to fool even sellers. e.g. The adds will be shown to the person who paid for the add and amount will be deducted based on CPC model. Thanks to google’s chrome and Amazon. Both must be sharing the data or a special way of data stealing might be happing from systems.Unnecessary Add budgets : In order to capture Indian market, Amazon has been spending huge money on adds. Many of the TV channels fake viewership no and ask more money than they deserve. Since Amazon has lots of money from people, it does not hesitate to spend as many as they can.Too many things at same time: In stead of making some product robust and full proof, Amazon keeps investing in new products. They are in a mission to capture world just like the great Alexander. But the great man also failed in India, while underestimating the variance of IndianControl over rating systems: If you analyse Amazon take overs, they have almost taken over all big rating agencies starting from Alexa, IMDB, goodreads and many more and try to influence the product. I don’t know whether there are unfair practices over here, but seeing Amazon’s hostile takeover and unfair practices, the probability can not be ruled out.Arrogant behaviour: Two years back, when I was talking to Amazon customer service executive, they were very polite, but these days things have completely reversed. The potential reason could be the employees started believing they are too big to fail. I remember the day when I joined a company called EDS(electronic data system). That time it was fortune 80 company and there was absolutely no work. I left after few months of joining. I gave reason for exit as lack of work. My manager burst into laugh. Manager : You are getting four course meal from five star hotel. Travel is taken care by company and you work in fortune 80 company with good salary. What else you require in life.Me: I feel the company won’t survive more than 15 years with this model as the basics are not clear.Manager: You have gone crazy, as no fortune 100 companies ever died in 15 years. Rest all was history. EDS did some bad take overs, they were not having lots of savings and were not prepared for crisis and finally it was sold to HP. Eventually EDS helped HP, which was a fortune 30 company to incur losses and later divided into multiple parts.Possible cases how Amazon can fail in India.Amazon keeps on buying e-commerce companies, every passing day a new company is born supported by black money. Amazon is tired of fake acquisitions after lots of spending.Amazon has entered into food segment. Once small quality mistake can create a big havoc of generating nationalistic campaign to run against Amazon. All those people who wants to get benefitted, might join hands. One such instances, will create more opportunity and eventual exit due to heavy investors pressure.Amazon is killing the local intellectual market by stopping regional books online, as the cost incurred in distributing through Amazon is quite high. Indians value a lot for education and feel proud while preserving the culture. Indians would not eat, but would definitely love to see their children see big schools. Probably only country in the world who behaves this way. That is the reason education is over $100B business in India. If some campaign is run as anti-India against Amazon, it will take very short time to close Amazon out of India.Right to information and Right to privacy have lots of tentacles, which can be used or misused against unethical practices of Amazon.While entering food segment and entertainment segments, Amazon would be pumping in lots of money as it will be competing with companies like Reliance, UTV, Eros etc. The journey won’t be as easy as competing with Flipkart. Probability will be higher in favour of failure.If there is coalition government at centre, God help the big A. The amount of money that might be pumped into, will force the same year exit from India.There are no substantial examples that any business house running for losses or lack of profit has been able to sustain in long run. Amazon has been without profit for almost since inception, but it was majorly operational in country like US, the country which gave world many economic bubble like dot.com, sub prime crisis etc, where a economy can sustain even debt to GDP ratio is close to 100%. But in changing economic scenario, that model does not hold good. The functioning of Amazon is nothing less than e-commerce version of sub-prime crises, where the company believes that after they capture the complete market they will raise the price. But that instances will never happen in India. The day it is tried, there will either be multiple new companies floated, or public outrage or government interference. All in all these possible cases Amazon would fail in India.