Chinese smartphone maker Oppo is all set to make a significant announcement in collaboration with Amazon.

The global e-commerce company is running a banner on its website, “A new partnership for the real me,” and also revealing that this is going to be an Amazon-exclusive announcement.

The listing page does not explicitly reveal what the announcement will include, but it does say that it is ready to be a “disruptor” Listing also statuses that there is going to be an “influential new brand” and an “a stylish new smartphone” — both of which are unveilied

Gossips are that this partnership will be along the lines of what we saw last week with Taiwanese smartphone manufacturer Asus besides domestic e-commerce portal Flipkart. Asus had thrown the Asus Zenfone Max Pro in India at a starting price of Rs 10,999. Due to this partnership, Flipkart has become an Asus premier partner and seller for smartphones. This will primarily include handsets that have been intended mainly to address Indian market wants.

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Opening with the Asus Zenfone Max Pro, Flipkart has proclaimed a new programme named ‘Complete Mobile Protection’ which is binding for a year and covers all possible damages — such as including screen breakage and liquid accident — at the cost of Rs 49. Flipkart also bids a national helpline number and home pickup-and-drop facility.

Asus and Flipkart have also contracted a memorandum of understanding which kinds Flipkart the primary sales channel for Asus ZenFones. Both Flipkart and Asus are also said to collaborate in the co-creation of new products for the Indian market based on consumer visions.

Previous this month, Taiwanese PC hardware besides smartphone brand ASUS made a big splash in the Indian market by declaring its partnership with Flipkart to Unveiled the ZenFone Max Pro M1 in the country. To take on the ASUS-Flipkart partnership, Chinese smartphone maker OPPO is now gearing up to publicise the “collaboration of the year” through Amazon India. OPPO will be announcing an “influential new brand” as well as a “Sophisticated new smartphone” at an event. A devoted teaser page for the same is now up on with the tagline “A partnership for real me”.

OPPO-Amazon Corporation: New Brand to Unveiled 

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OPPO, which accomplished to grab the third commercial in the Indian smartphone market in the initial quarter of 2018, plans to upsurge its market share in the country by début a new brand to take on Xiaomi. Though the name of the new brand remains clandestine, for now, it will primarily focus on the Rs.10,000 to Rs.15,000 segment. Since a vast mainstream of buyers in this segment purchase their smartphone online, the new OPPO brand will be limited to the online portion. Unlike Xiaomi, OPPO has mainly concentrated on the offline section of the Indian smartphone market by spending big on promotions and marketing. The online segment in India is subjugated by Xiaomi, which captures almost 47% share currently. Xiaomi is also the general leader in the Indian smartphone market by a share of 31%.

The company newly started assembling printed circuit boards (PCBs) at its second plant in India. Part of the second plant’s 50 million phone production capacity will be utilised for the new sub-brand. OPPO has also proclaimed a separate management team for the new sub-brand.

OPPO-Amazon Company: Stylish Innovative Smartphone to Unveiled 

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The first smartphone below OPPO’s new brand will also be exposed. To gain insight into the penchants of young consumers online, the new brand led research in the past six months. It originates that young consumers online prefer smartphones with better appearance, differentiated design with an affordable price, reliable build quality and unsacrificed presentation. With rivals like the Xiaomi Redmi Note 5 Pro and the new ASUS ZenFone Max Pro M1 larceny all the limelight in the Rs.10,000 – Rs.15,000 segment currently, we expect the new OPPO smartphone to offer comparable specs along with a stylish bezel-less design. Though the company’s mid-range smartphones may not be best-in-class regarding hardware specifications, they are usually quite impressive regarding design and build superiority.

Sadly, we know nothing near the hardware specifications or any key feature of the upcoming OPPO smartphone. It is probable that the company will announce an all-new device designed specifically for the Indian market. Otherwise, it is possible that the business could present a phone based on the OPPO A3, which was made official in China newly. The OPPO A3 sports a similar 6.2-inch LTPS IPS display with 1080 x 2280 Full HD+ resolution also 19:9 aspect ratio as the F7. It runs on a MediaTek Helio P60 octa-core processor, coupled with 4GB of RAM too 128GB of internal storage. Rest of the critical features of the OPPO A3 include a 16MP primary camera with PDAF and f/1.8 aperture, 8MP selfie camera, and a 3400mAh capacity non-removable battery.

OPPO-Amazon Partnership: The Competition

As we stated above, Xiaomi is the active leader in the Rs.10,000 – Rs.15,000 part in the Indian market currently with excellent aids such as the Redmi Note 5, Redmi Note 5 Pro, Mi Max 2, and the Mi A1. The recently proclaimed ASUS ZenFone Max Pro M1 is also expected to see great success in the coming weeks. For the new OPPO sub-brand to be efficacious, its devices will need to be profoundly modest and bid much higher value for money than other OPPO smartphones, which mainly rely on the selfie camera as their critical retailing point.

In the Indian smartphone stakes, one of the biggest differentiators that emerged between players has been the division between offline and online players. So even as Oppo and Vivo for instance, went all out for a robust offline play, others like Motorola, Xiaomi, in particular, went for online-only options. In retrospect, it does seem like the offline focused players got it wrong, playing the market by rules that were getting dated. Thus, by going offline in a big way, they ended up missing the surge in online, and with their substantial offline investments, being held hostage by the 'trade' whenever they did consider online. A Huawei here or a Lenovo there did manage to find a balance and benefited from it. But not Oppo and Vivo, the two massive spenders who have suffered an agonising drop in market share in the past few quarters. 

While Vivo made its move some time back with a ramped up online presence, Oppo has decided to take the big plunge now.   Oppo Mobiles is all set to present a new sub-brand in India in partnership with Amazon. It will be an exclusive online brand and will primarily focus on starting smartphones in the price range of Rs 8,000 to Rs 15,000.

While some in the market credit this online-exclusive move to counter the growth of Xiaomi, ironically, Xiaomi, after its tremendous success with online channels, has made significantprogress to have a presence offline too with its Mi stores also.  At a much lower effective cost per unit, thanks to the broader product portfolio it can offer at the stores, including TV's.