Writing a white paper is a long process. It can take 20-40 hours for a professional writer to create a single medium length paper—and that’s working on it full time. When you’re a subject matter expert working on other projects at the same time—all bets are off.Why does it take so long to write a white paper?Well, first of all, it doesn’t take everyone that long. I’ve talked to other professional writers who take considerably less time. The issue then becomes how close do you want the writer to come on the first draft. If the writer doesn’t take enough time up front, you may have to pay at the back end by going through multiple rounds of revisions with them.What goes into creating a paper that hits the mark by the first—or at most second—draft?A good paper requires considerable research (or deep subject matter expertise) to provide context and the writer must work hard to tell a cohesive story.The Need for ResearchWhenever I start a white paper, I interview the client to get basic information, including the audience, the goals of the project, the one key message the client wants readers to remember, and the key supporting messages (which usually relate to the benefits of the solution being described).My job as the writer is to flesh out these high-level messages into something that leads the reader to understand why the problem is important and what steps can be taken to solve it. This involves the following:Providing context. People don’t know what they don’t know. To get them to read more, you need to start where they are. Describe some issue that they can relate to, and then lead them into a discussion of something they hadn’t considered related to that issue.For a white paper, this usually means starting with a description of a key strategic issue that the target audience faces. For example, the paper might address a new regulation that has an industry quaking in its boots.I recently wrote a white paper for a company that helps hospitals comply with audits from Medicaid, Medicare and private insurance companies. Targeting hospital audit managers, operations managers and CFOs, this paper documented the prospect of an exponentially increasing number of audits that are arising due to the success of Medicaid Recovery Audit Contractor (RAC) audits. This particular paper quoted the rising number of audits faced by one medical center. In other cases, I use quotes from high-profile industry analysis, such as the Gartner Group or Forrester Research to document a trend.Opening the knowledge gap. Once you’ve described a problem the reader already knows they have, you can describe a new area where they have a gap in their knowledge. In a white paper that talks about a technology solution, this often means describing what’s missing in existing solutions that customers/readers may already be using. Again, this can require considerable research to adequately describe these problems.Providing context around the solutions. Once you give people a clear idea of the problems they face and why existing solutions don’t truly address those problems, you can then begin to introduce your take on the solution. And yet, as you discuss different aspects of the solution, you still need to provide enough context so they can understand you.For example, if I’m writing a white paper on how an ERP solution improves productivity, I might discuss how it centralizes data from throughout the organization and how it automates business processes. I would need to provide the additional context to explain how data was not stored centrally before and what problems that caused (i.e. the need to constantly rekey information into multiple systems, which is a time-consuming and error-prone process).Providing context is time consuming. Even though I have an extensive background in many types of hardware and application software, it’s important to include the most up-to-date information, including the very latest trends as they apply to a particular industry, role or buyer persona. That can take considerable time sifting through trade-industry articles and interviews to understand the full story. Finding proof points from industry analysis can be time consuming—again because not only must the research be on topic, it also must be timely.Even providing context about the individual benefits of a relatively generic solution can take a fair amount of effort. I like to find several sources to ensure that I understand each issue completely and can describe it fully to my readers.The Art of Good WritingThe second time-consuming aspect of writing white papers is assembling contextual information in a way that makes sense for the reader and compels them to read further:Tell a coherent story. You can’t just include blobs of content. People want to read a story with a beginning, middle, and an end. Usually for thought-leadership papers that educate potential customers at the awareness phase of the sales cycle, the story will need to include the following:A beginning that describes a problem that our fearless reader needs to solve. In a white paper, this is usually a business condition that the customer must overcome if he or she is to succeed in meeting business goals. For example, the business challenge might be an uncertain economy that is leading the CFO to clamp down on IT budgetsThe middle will often describe obstacles in the way of our fearless reader solving that problem. For example, say your paper is on tape-backup consolidation. Here’s where you can talk about why current tape-backup systems contribute to inefficiency in the business.The end is where the reader is introduced to a solution to their problem. Here’s where you talk about all the ways tape-backup consolidation improves efficiency.Tell the reader why you’ve included each section of the paper. Not only must the paper attempt to tell a story, it must make the different parts of the story obvious. You need to include an executive summary telling readers up front what the paper will be about (so they can decide whether or not they want to read it). You need to introduce each section. As I draft the rough versions of my papers, I often use subheads that state the purpose of each section—problem, obstacles, solution, benefits etc.—so I keep them clear in my own mind as I’m writing. Only when the draft is 95% complete do I change the subheads to more clearly represent the actual content of the paper. I might change a section called “The Challenge” to one called, “The Need to Improve Efficiency.”Eliminate anything that doesn't contribute to the story. One risk of doing a lot of research is that while you’ll gather a great deal of information that’s important as background, but that won’t necessarily apply to the topic at hand. When you go to write the paper, however, you need to be ruthless about cutting anything out that doesn’t directly contribute to your story or the reader will get confused. For example, in my white paper-editing example, a key topic was the future of business intelligence. Yet, in many places, the paper wandered into a discussion of the Internet. While it’s fine in this context to talk about how the proliferation of Internet use will impact business intelligence, I cut out all references to how the Internet impacts telephony.So in answer to the initial question, the reason white papers can be time consuming to write is that you must do your homework to get the context necessary to explain the issues thoroughly and then you need to craft a single, coherent story that includes only relevant information.
All over the world, countries celebrate their independence day with great pride and gusto showcasing their strength and progress to be admired and awed by people. However, I wonder at times are we; human beings really free or liberated? Do we enjoy freedom in true sense? I’ll keep my thought process limited to India without going to the other parts of the world.Every human being according to me is free only at the time of birth. A baby has no worries about projecting the “right public image” and is happy doing anything and everything he wants to. As we grow, we are caged, shackled in many chains by the society- Social, cultural, emotional and lately technological.It starts when the baby (I’ll use ‘She’ as a pronoun as it encompasses ‘he’ too J!) is hardly a toddler. Parents love to show off his/her talents without any consideration for his/her moods and fancies. She has to sing or dance and entertain the relatives who are often least interested. Then there is a marathon for the best school in the city. The kid is again forced to mug up the likely questions to be asked at the interview, learn to behave in a certain manner at the age when she just wants to be left on her/his own. Once at school the comparison starts with all the other children. Every parent wants the child to be the best - marvelling at studies, sports, debates and elocutions, arts, theatre, social etiquette and so on. In short she has to be a Superwoman, while the mothers sweat over every small detail like deciding what hobbies are “in”, what vitamin supplements to give the child for super-built body and extra-intelligent brain, what kind of clothes are in vogue for kids and so on. All advertisements put the pressure on parents to make a scientist/ doctor/ engineer or any professional (Please note that none off the advertisements think much of artists or farmersL! No wonders farmers have remained the most vulnerable lot in our “agrarian” economy for decades!). The harried parents, in turn pass on this frenzied madness on to their children. Every parent dreams of having a super successful child prodigy, irrespective of own talents that he has passed on in the child’s DNA at birth. We want our children to follow the career chart we have created for them taking in consideration the status, social acceptance, and money it will yield. What the child’s interests are is totally ignored.Once the school and college marathon is over and youth gets a plum job, then the other social pressures build up. A girl must learn to be graceful, super talented at juggling home and demanding career, must be having all the socially accepted attributes like – fair, tall, slim, social yet home-loving, educated yet sacrificing, modern yet with traditional values and the list is endless.This brings me to the fairness obsession in our country where most girls are bound to be wheat complexioned due to our geographic and climatic conditions. Having a dusky complexion is looked down upon and if you have a darker skin only God or fairness creams save you! I find the advertisements so ridiculous when a girl dreaming of a great career has to rely on fairness creams to prove her mettle! If she wants to remain single by choice then hell breaks loose. If she marries then her womanhood is not considered complete till she delivers a baby. Why I wonder, in a free country it becomes a privilege of all and sundry to barge into couple’s bedroom and discuss why are they not having kids and what could be wrong with them. Can we not let the parents decide when they want to bring in a life that is going to be their responsibility till they are alive?Men on the other hand are forced to bring home a handsome pay package and comparisons of how much comforts and luxury a neighbour can afford to give his wife vis- a -vis the poor husband becomes a main topic of contention. Once they become parents they too merrily join the same rat race that their parents had joined to ruin them.These are some of the socio-cultural shackles I strongly feel about. Emotional shackles too are somewhat intertwined in these as usually our Indian society loves to emotionally blackmail their loved ones to follow their commands. Log kya kahenge is the most dangerous epidemic that has been afflicted by Asian psyche. Social approval is a bug that has bitten all of us. Imagine the emotional state of a young girl when she is more than often rejected because she is NOT fair, slim or beautiful. She is most often an easy prey to depression. I wonder why we give so much importance to external attributes while totally ignoring the more important ones like nature, intelligence, compatibility etc. in a life partner. Are we shopping here for a curio to beautify home or wanting someone with whom we can share our lives! And same things go for men too - what with markets flooded with anti-balding treatments and all those fairness creams for men? He too is expected to earn well, be qualified with the most lucrative degree, have a macho figure etc. I often hear young girls asking for well sculpted men as their life partners. SO now the fire has reached even the other side of the society. At a young age he’s expected to offer all the comforts and luxuries when he’s still building his career!Added to all these cages, the worst shackle is the technology. We think human being created technology for comforts but today it has totally backfired on us impacting every aspect of the society. Just look around and see for yourself what have smart phones done to our lives! The downfall that started with the idiot box and further fuelled with the internet has been completed by the smart phones. Phones are getting smarter and humans are getting dumber. I’ve nothing against technology and if used sensibly it can be a great boon. We can now reach the entire world in a split second. Emails have become a passé with the advent of other more powerful and faster means of communication. Often Facebook and twitter has helped in reuniting people or in sending across a useful message. Today I too am saying what I feel thanks to this technology. We can surely not ignore the good things. However, we can’t turn a blind eye to the damage it does to our most profound institutions of marriage, family and society as a whole. Families are fast disintegrating today as each one is happy to be in his on anda cell created by his Laptop, smart phone, personal TV or a tablet, and is constantly in his world with his headsets on. Cheating in marriages has never been so rampant and easy with the right to privacy. Virtual affairs ruin many marriages as one doesn’t understand that virtual love is bound to appear “perfect” and it’s only when you actually start life together you need to adjust and understand. Recently, a study revealed how social skills are being affected in this generation that spends most of its time in the virtual world. Family time is unheard of with each one immersed in his on virtual world. We forget that though wired from all sides we are not robots but human beings who are bound to need emotions like warmth, love and touch to thrive. The older generation who is not very tech savvy feels the brunt the most. They are mostly treated like a piece of furniture. The youth has no connect with parents leave alone grandparents. In our desire to connect across miles we have been disconnected from our own family.Family outings, dinners and gatherings do happen surprisingly even today but the most time and attention is hogged by these smart phones. Family time has become a joke with each member immersed in one’s cell phone- exchanging messages. Checking face book updates, updating status and so on.The family vacations are more for clicking selfies and check-ins to let the whole world on social media know the exotic place one is heading to. There have been many stand up comedies, what’s app forwards and tongue in cheek cartoons aimed at this but I feel we are quick to ignore these warning bells and laugh it off merely as a humour. So many have lost lives clicking selfies at dangerous spots but we are too slow to understand the implications. Are we really a generation of dimwits and our cell phones smarter than us? Only God save us in such situation…!All pictures Courtesy- https://unsplash.com
The Beginning:In the wake of recent riots following the Ram Navami procession in Asansol-Ranigunj in West Bengal, this article is interested to analyse human nature and how does it function in a democratic political culture. The name of Adolf Eichmann is probably known only to a limited circle of people- those affected by his actions and those who studied him later. He was the second in command of the Nazi SS who was part of the team which formulated the policy of Final Solution of the Jews, fled to Argentina after the Second World War,captured by Mossad in May, 1960 , and hanged to death after a trial in Tel Aviv. What is important to know in this chronology of events is that his trial was televised throughout the world to present the extent of atrocities committed by the Nazis (it is however, not to suggest that Israel did not have any hidden agenda of not only gaining sympathy worldwide against the holocaust deniers but also prove its righteousness in putting a man responsible for the death of millions from their own community to trial despite being a nascent nation state which would help them bring their legal authority to the limelight) and that German born American political theorist Hannah Arendt wrote a book based on this trial, Eichmann in Jerusalem: A report on the Banality of Evil to analyse the extent of evil nature of human beings which prompted these people to adopt such horrific methods that led to the extermination of millions of a race from Europe. Putting in perspective- The curious case of West Bengal:Although what is happening in West Bengal following the Ram Navami incident is simply nothing compared to the above-mentioned incident, what is necessary to point out is an analysis of human nature. Bengal has been witness to comparatively lesser riots than northern and central regions of the country, except during the period of the country’s Freedom Movement where riots broke out for example in Noakhali which Mahatma Gandhi himself came to quell. Bengal’s experience of dealing with riots is very less- the last one (post the assassination of Indira Gandhi where the Sikhs were targeted) being successfully quelled by strong hand of Jyoti Basu, the long standing Chief Minister (CM) of Communist Party led West Bengal, preventing any reactions against the Sikh population. The Bengali Bhadrolok class has always taken pride in the fact that they are way above the rest of India class wise, where class does not represent any economy but signify a combination of factors like culture, politics, and social cohesion. This kind of feeling has taken its roots since the time of Bengal renaissance when the society led by some of the well-known Bengali intellectuals and social reformers like Raja Rammohan Roy and Debendranath Tagore ignited a rational thinking among the people (although there are existing views which proclaim that their efforts to modify conservative elements within Hinduism is a step towards making it more acceptable among the populace). We have traversed a long path in History, but we have always loved to bask in the glory of these past achievements and held it very close to our heart. In this long journey we have compromised on our ideals and ideas for petty gains and hence stands no chance of claiming to be on a higher pedestal of moral consciousness. The narratives coming up in the recent communal clashes in Asansol-Raniganj is the same that come up as mud-slinging and blame game following any such similar incidents. The ruling party blames the other, specially the one which has a history of using riot as an instrument to enter the political arena of a geographical space (we have not forgotten Muzaffarnagar yet!), the other accuses the ruling party of allowing the incident to flare up to such an extent by preventing the administration to perform its taskHuman Nature- an analysis:The nature of human as an animal appears to have remain unchanged. The three actors in this case are- BJP’s popular face in Bengal is a Central Minister and earlier voice to many a hit song in Bollywood, Babul Supriyo. CM Mamata Banerjee who has a history of resorting to disruption and chaos in the political culture throughout her rise in the political ladder as an opposition candidate. And finally, the common people who form the significant tool of the implementation of riots as political instruments. All the three actors have their roots in the same society which claims to have nurtured secularism as its core value- so much so that at least the 34 years of communist rule should have been able to nourish a religion-less political thinking. But unfortunately, it failed. It appears everything has gone in vain. Instead of moving towards a more civilised state of nature (at least that’s what Hobbes, Locke and Rousseau would have dreamt of!) we are moving towards a state of animalistic carnal nature of killing one of our own. And here the study of human nature like the one by Arendt attains significance. Human nature is basically animalistic. War, battles, human atrocities, rapes is not something new. It has been going on for generations and has filled the pages of history far too much. What therefore changed were two things- the reasons for the behaviour and the modus operandi of the actions. The basic instinct of performing such acts never left human essence. What Arendt argued was a lack of “thinking” in performing such acts. It always waited for the trigger to manifest its worst nature. With sophistication in our reasoning and societal structure we began our quest for myriad ways of being increasingly animalistic with the sole reason of being powerful over the others. Being powerful allows us to make happen whatever may not otherwise have been within our reach. For our convenience we have given names to these power – some are democratic, some dictatorship while some others are monarchy. But behind all these terminology lies the ever-burning instinct of more power. Democracy is considered to be the best among the worst because it also has its own share of pitfalls and disadvantages like the others but its packaging and marketing by the liberals have been way better than the propagators of the others. What makes such incidents like riots in a democratic polity interesting is, it is the sovereign which was handed the power to rule on behalf of its citizens takes a step backward towards chaos and disorder from where it was duty bound to save the people. Carl Schmitt, the crown jurist of the Nazi era provided an adequate justification in this regard. He claimed it is the sovereign which has the power to decide the cases of ‘exception’ in which it is entitled by the very constitution which binds its action, to take steps to address such scenario. Those exceptional circumstances would facilitate the process of labelling an ‘enemy’ and then follow it up with justification of waging a war against them. Such a logicality was used during the Nazi era to legitimise its actions against the Jews who were made to look responsible for the plight of the Germans post the First World War. The rhetoric in riot like situation is not very different. There is an enemy and there is a saviour. The saviour (Hindus) can legitimise its rule only at the cost of the enemy (the other social groups mainly minorities like Muslims). At the same time, it does not absolve the rulers from its actions or rather (in)action. Following Schmitt, the rulers have misused the legitimacy for its trivial political bargain at the cost of the sovereign who has handed them the power to rule on their behalf.Last but not the least:It is important to think why such incidents happen and how are human beings capable of such atrocities despite claiming it to have travelled the civilisational ladder. The political classification only gives us a convenient way out to explain our deeds- a dictator would directly kill people and in a democracy the ruler would instigate or sit back while people are killing each other. Rather it becomes convenient to perform such acts within a democratic scenario (because accountability comes later) in the absence of the baggage of pre-conceived public opinion against the system. Therefore Democracy, funnily, provides that space where leaders are capable of doing anything until it becomes too little too late. #smblogcontest
Long ago, there lived in a village two brothers — Motu and Patlu. Motu was the fat guy and Patlu was very lean and thin. One day both of them decided that they will start independent business in their village to sell mustard oil. Motu was smart guy and wanted to capture entire village. In order to do so, he started giving discounts on mustard oil. Patlu kept price at same level and focussed on the quality. Soon 90% of the market was captured by Motu and rest 10% was Patlu’s share.Soon Motu realised that he was incurring losses, rather massive losses. Though revenue was going high, but losses were also mounting with equivalent speed. He took some loan ( investor’s money) and diversified his business into ground oil. At that time there were few players in the market, who were already selling ground oil. Motu applied his tactics, as he was quite confident of his discounted business model. He started giving discount on ground oil as well. The investors were happy, that he kept on capturing market. Some more investors joined hands with him and put more money and Motu kept on giving discounts. He captured 80% of ground oil market and incurring more losses. Patlu, who had lost the first battle of mustard oil and few guys from ground oil had joined hands by that time. They had been searching for right time to screw Motu for unethical business practices. However, they could not do anything as Motu was “The Big Motu” by that time and out of reach from guys like Patlu. Motu had been arrogant to the producers, but he kept consumers happy. Producers had no choice, as Motu’s shop was selling more than any other shop out there. While life was moving forward, ‘The Big Motu’ felt there was big need to introduce TV to village, as villagers were deprived of TV. That was indeed a great idea and few investors put large chunk of money to it. Motu came up with a subscription model, so that whoever saw TV, had to pay some amount of money to Motu. People were happy, but the Motu’s staff at ground oil and mustard oil business were terribly unhappy, as the focus on those business were not there. The staff were working too much. The initial high salary was marginalised over period of time. So Motu kept on making customers happy, but at the cost of his own staff and producers of the product. He always believed that if one producer left his shop, dozen more would come and join. He was right, as everyone was dying to have Motu’s name associated with them.Every dog has a day. One day when Motu woke up from bed, he saw Patlu and few police men at his bed. Few of the unhappy producers were also besides him along with few local politician. Police had filed a case of unfair business practice and the charges were verified by few producers, staff even some customers who Motu felt were loyal customers. Motu tried to cease the case by paying some money, but probably he didn’t have enough money to pay the demand of politicians. The very next moment, investors started asking for money, staff revolted and things went very bad. The Big Motu was bankrupt.This story is satire metaphor of how Amazon runs business worldwide and why Amazon would fail in India with unethical business practices. India as a country is very different from the rest of the world. The consumers behave very differently here. Let me highlight few attributes of Indian.Attribute :1 People from Asian origin and specifically Indians value for money. Brand loyalty always loses the battle when pitted against the monetary gains. The discounted model does not create loyal customers in India. Attribute :2 Indians are very receptacle, adoptable to change and very fast in spreading the message. Thanks to mushrooming social media groups. So anytime Amazon tries to reduce the price of discounted items, it would take very little time, people switching to competitor. When Amazon entered India, there were few multi-million dollar e-commerce giants. Now there are many, with a hope that they would be taken over by Amazon some day. If at all Amazon buys few of them, the intrinsic value of the deal would be far below the sell off valuation.Attribute :3 Political and ideological idiosyncrasies. In Indian it is always believed that if two persons don’t match in their political views, probably they won’t be good team player. The silent reader who has been reading until now, will definitely have eyebrows up by now. Politics play an important role in governing a lot of things in India. Unlike west and Europe, where business houses are aligned to multiple parties so that nothing goes wrong when opposition is in power, in India, business houses cannot function the same way. Common people in India barely change political ideologies. As a result, it has been witnessed again and again that big companies ruin once there is a change in power at centre or state. People don’t hesitate to do political vendetta crossing any limits. It won’t be surprising Amazon falls prey to this practices.Attribute 4: Unlike other parts of the world, ego plays a vital role in shaping the personality of Indians. There are ample instances where dear ones are dejected just to satisfy ego, with hefty financial sacrifices. Enough of attributes. Let us put some search light through corridors of Amazon’s functioning in India. Unhappy sellers : Amazon makes majority of sellers unhappy in India. I have talked personally to more than 30–40 big sellers. All have same opinion. They have very indifferent attitude towards sellers. Despite having high profile machinery and huge man force and automated services, many times they fail massively in making their sellers unhappy. Hefty FBA charges : In small items such as books, fulfilment by amazon (FBA) charges are quite high. As a result, many of the regional languages book never ever see the face of Amazon. There is a possibility of some cynical political person sees some opportunity here and files a chargesheet on Amazon of killing regional language by not allowing space in e-commerce. Either Amazon would be forced to reduce the charges or find some alternatives. I don’t find any reason why a book lover won’t be interested to wait for 1 more day to get the books through normal shipping in India. Same day delivery practices in India, where there are a lots of logistics and infrastructure issues cannot be ruled out, would definitely force companies like Amazon to default in multiple instances. All the defaults can be clubbed together to make the case study big enough to file against Amazon. Flawed review practices : Amazon review processes are terribly skewed in favour of Amazon’s sponsored product. It is just a matter of time, when some agencies do some clinical litmus test on Amazon’s practice and expose them completely.Sponsored products : Amazon’s sponsored product has lot of loopholes and tries to fool even sellers. e.g. The adds will be shown to the person who paid for the add and amount will be deducted based on CPC model. Thanks to google’s chrome and Amazon. Both must be sharing the data or a special way of data stealing might be happing from systems.Unnecessary Add budgets : In order to capture Indian market, Amazon has been spending huge money on adds. Many of the TV channels fake viewership no and ask more money than they deserve. Since Amazon has lots of money from people, it does not hesitate to spend as many as they can.Too many things at same time: In stead of making some product robust and full proof, Amazon keeps investing in new products. They are in a mission to capture world just like the great Alexander. But the great man also failed in India, while underestimating the variance of IndianControl over rating systems: If you analyse Amazon take overs, they have almost taken over all big rating agencies starting from Alexa, IMDB, goodreads and many more and try to influence the product. I don’t know whether there are unfair practices over here, but seeing Amazon’s hostile takeover and unfair practices, the probability can not be ruled out.Arrogant behaviour: Two years back, when I was talking to Amazon customer service executive, they were very polite, but these days things have completely reversed. The potential reason could be the employees started believing they are too big to fail. I remember the day when I joined a company called EDS(electronic data system). That time it was fortune 80 company and there was absolutely no work. I left after few months of joining. I gave reason for exit as lack of work. My manager burst into laugh. Manager : You are getting four course meal from five star hotel. Travel is taken care by company and you work in fortune 80 company with good salary. What else you require in life.Me: I feel the company won’t survive more than 15 years with this model as the basics are not clear.Manager: You have gone crazy, as no fortune 100 companies ever died in 15 years. Rest all was history. EDS did some bad take overs, they were not having lots of savings and were not prepared for crisis and finally it was sold to HP. Eventually EDS helped HP, which was a fortune 30 company to incur losses and later divided into multiple parts.Possible cases how Amazon can fail in India.Amazon keeps on buying e-commerce companies, every passing day a new company is born supported by black money. Amazon is tired of fake acquisitions after lots of spending.Amazon has entered into food segment. Once small quality mistake can create a big havoc of generating nationalistic campaign to run against Amazon. All those people who wants to get benefitted, might join hands. One such instances, will create more opportunity and eventual exit due to heavy investors pressure.Amazon is killing the local intellectual market by stopping regional books online, as the cost incurred in distributing through Amazon is quite high. Indians value a lot for education and feel proud while preserving the culture. Indians would not eat, but would definitely love to see their children see big schools. Probably only country in the world who behaves this way. That is the reason education is over $100B business in India. If some campaign is run as anti-India against Amazon, it will take very short time to close Amazon out of India.Right to information and Right to privacy have lots of tentacles, which can be used or misused against unethical practices of Amazon.While entering food segment and entertainment segments, Amazon would be pumping in lots of money as it will be competing with companies like Reliance, UTV, Eros etc. The journey won’t be as easy as competing with Flipkart. Probability will be higher in favour of failure.If there is coalition government at centre, God help the big A. The amount of money that might be pumped into, will force the same year exit from India.There are no substantial examples that any business house running for losses or lack of profit has been able to sustain in long run. Amazon has been without profit for almost since inception, but it was majorly operational in country like US, the country which gave world many economic bubble like dot.com, sub prime crisis etc, where a economy can sustain even debt to GDP ratio is close to 100%. But in changing economic scenario, that model does not hold good. The functioning of Amazon is nothing less than e-commerce version of sub-prime crises, where the company believes that after they capture the complete market they will raise the price. But that instances will never happen in India. The day it is tried, there will either be multiple new companies floated, or public outrage or government interference. All in all these possible cases Amazon would fail in India.