An Introduction to SEO Marketing
SEO or search engine optimization is a marketing strategy that is aimed to drive traffic into a website. The idea here is to land a specific website at the top of search engine results. There are a lot SEO methods being used by experts today and all of them require the right tools. If you are thinking of doing your website’s SEO campaign on your own, it is important that you learn about the different methods available so you can choose the right tools to help you. However, you first need to decide how you want your business to be marketed to consumers and how wide of a reach you want your clientele to be.
What is Local SEO Marketing?
If you own a startup online company, you may want to think about first launching your business locally before you hit the international market. This is so you can learn the ropes for running an online business thus eliminating the risk of you becoming overwhelmed with various tasks and responsibilities. Of course, you would need to do some local SEO marketing to get your products or services out there.
Local SEO marketing is not as complicated as a full blown SEO campaign nor is it as expensive. You see, launching your website on a global platform will require a lot of research on your target market thus the need for more advanced tools and additional resources will arise. However, keep in mind that you would still need to learn about the different types of local SEO marketing strategies and conduct an adequate amount of research to learn what your target market want and need. This will allow you to determine the content for your site as well as decide on the best SEO method to use for your business.
If you don’t have the time or the energy to study local SEO marketing and conduct research, the best option is to hire an SEO expert. Yes, you would need to pay for their services but the main benefit is you will be able to maximize your business’ full potential in the local market. Aside from that, you can expect faster ROI when the website of your company is optimized right from the beginning.
The Importance of Local SEO Marketing
You may be wondering why you should consider having your website search engine optimized when you’re only after the local market? The truth is, running an online company is a lot different from operating a physical establishment. You see, physical establishments require less marketing because for one, this type of business is easily noticed especially when the store is located at a prime location. Two, satisfied customers can spread word about a particular brick and mortar shop if they were satisfied with the service.
An online shop on the other hand, is situated in the vast world of the internet where no one really hears about it until a adequate amount of clientele has already been established. Aside from that, URLs are not very easy to remember so even if past customers recommend a specific company, the chances of them actually remembering the site’s address can be slim. Through local SEO marketing, this risk is eliminated because banner ads, niche articles, and press releases have backlinks that will redirect to the site that is being advertized. The more people clicking on these links, the higher the site’s ranking in search engine results will be.
Aside from that, local SEO marketing will limit the audience to your site to your advantage. When a potential customer types in your business’ niche on their search engine’s search bar, you can be sure that your site will be included in the list of results because it has been optimized in way that will allow algorithms to recognize your site as part of this niche. Lastly, local SEO marketing will allow you to always make sure that your business is always at the top of local search engine results because the list of other companies that you would have to keep tabs on will be narrowed down to those that are in direct competition to your business.
How to Choose a Local SEO Company?
If you have decided to hire a team of experts to do your local SEO marketing campaign, it’s time to look for the best company to work with. With the help of a search engine, you can easily land a list of companies that are worth looking into. Making a choice as which one to hire however, can be a little confusing because of the numerous companies available. To avoid getting into such a predicament, you need to know what to look for.
First of all, you need to make sure that the company you are thinking of hiring does not utilize unethical SEO methods. While unethical SEO methods can bring in positive results in a short amount of time, this puts your website at risk for getting banned by search engines when their algorithms find the anomaly. Most companies will tell you what methods they will be using to SEO your site but be wary of those that promise to bring your website to the top of search engine results in only a matter of days. White Hat SEO strategies can take a couple of weeks before you see your site rank at the top. However, a significant amount of improvement can be seen.
The next thing that you should look at is of course, their rates and packages. Some local SEO marketing companies offer customized packages for their clients and these are highly recommended for startup online businesses. Lastly, take a close look at their portfolio before you decide to hire. Make sure that the company of your choice has experience in optimizing the websites of businesses that are similar to yours to ensure that they know what they are doing. This will ensure that less time will spent on discussing a possible plan because they pretty much already know what to do.
Hiring a local SEO marketing company will save you a lot of time and energy which you can direct into improving the operations of your business. Also, this will promise more returns for your investment because the sooner that traffic starts pouring into your site, the earlier revenues will start to come in. This will allow you to start thinking about expanding to a global scale sooner than you expected.
If you own a website that targets people close to where you’re located, chances are that you will need to engage in some kind of local SEO marketing to help get your site noticed in the search results. Naturally, the fastest results come from pay per click – the modern form of crossing Google’s palm with silver – but that can get expensive unless you hire in an expert. Getting found in the regular results takes longer but can be more effective over time.
1. Claim your Places/map page
These are the lettered results that often appear in the search results for different search terms. Somewhere in the listing will be a link that says “Places page”. Click on that and if it says that the listing is unverified then it’s time to log in to your Google account and stake your claim. Typically, Google will want to send you a one-time PIN as part of this verification and you may well have to wait for it to arrive in the post.
Once you’ve verified that you are indeed who you say you are, it’s time to complete the listing. Do this as a journalist writing an editorial feature. Keep the fluff out. Complete as much of the listing as possible – Google has some videos that will talk you through the process and they’re well worth watching and acting on.
2. Get listed in local directories
Unless you’re in the smallest hamlet, there will almost certainly be a number of locally based directories that will happily feature your local website. They will often do this free of charge as they’re typically hoping to entice you into spending money on an enhanced listing. Start with the free listing and monitor how much traffic it sends you-you can use programs such as Google Analytics or the logs in your hosting control panel to do this. If the site is sending you traffic for free, check where you’re featured and take a view as to whether it’s worth paying more. Usually, that will mean you appear higher on the page which should result in more traffic.
3. Place some classified ads
Not in your local paper unless you’re feeling really flush. Instead, putting some small ads on the various classified advert websites. Craigslist gets mentioned a lot but outside the really big cities, it doesn’t feature too much in the UK. Instead, check out our variants such as Gumtree and Vivastreet. Just because it’s a classified ad doesn’t mean you have to use abbreviations or keep the ad short. Electrons are cheap so the old rules don’t apply. And, unlike a Places listing, feel free to sell your company and its services.
4. Write content for your site regularly.
It doesn’t have to be fantastic content but it should be relevant to your target market and should be interesting to read. Which means it can be chatty and it can break the kind of rules that your old English teacher would fret about. But do proofread it for typos – they stick out like a sore thumb online just as much as they do on paper.
Local SEO Today
There are so many Local SEO companies who are willing to help you on your website problems such as gaining visitors through sites like Google, Yahoo and Bing. A lot of SEO companies do offer their services to small business companies in order to lend them a helping hand in increasing their search engine rankings in Google and other search engine websites. Search engine optimization is considered to be the best way in getting the attention of your potential customers over the internet and most especially if the type of business you have is the type who offers services focusing only nearby areas. SEO company will surely improve your website’s rankings and increase the traffic from your coming from your potential clients.
In order for your website to be found easily by your potential customers using search engines, you need to do search engine optimization and when your website is successful on getting into the top of search engine rankings then return of investments and gaining profit or income from your website will surely be guaranteed. In order to easily climb to the top of rankings you needed a help coming from your local SEO experts.
Combination of any type of marketing like social network marketing with Local SEO marketing will definitely be a big help in gaining an edge in competing from other same types of businesses. Some experts consider internet marketing as a game and social media is just a component of the game.
There are so many SEO companies who provide cheap deal in their consulting and training services in order to help small businesses to stay alive in the harsh world of search engine rankings. SEO experts who know every corner of internet marketing is recommended for a small business to be able to survive the competition.
More and more searches are being done locally today. It’s vital for your small business to take advantage of this as soon as possible before your competition does. This is why it’s so vital to have someone on your team that understands how to market your business locally and on the main social media sites and web portals including Google, Yahoo, and Bing.