The rise of digital is growing every day. No area is spared. Digital marketing is finding its place, and in very beautiful ways. The field of marketing is not on the sidelines. The current decade has seen the field of marketing evolve like never before. In a century, such an evolution had not yet taken place.
This is due to digital technology which provides this field with revolutionary techniques. Being accompanied by a digital marketing agency is also commonplace today. Let's find out more about this discipline in the many possibilities it offers to all.
What are the influencing factors of digital marketing?
What is digital marketing?
The Digital Marketing Services in Dubai is the set of techniques and processes to promote a company's activities; which are produced through the various existing digital media. It is a discipline essentially based on the strong potential that the internet offers to make oneself known. It brings together other major disciplines that make it possible to unearth leads and win as many customers as possible.
One of the most essential digital marketing techniques is undoubtedly the creation of a showcase site, a blog or a commercial site, depending on the type of activity that the company carries out. Owning a showcase site or at the limit a blog allows to publicize all the activities of a company, the services it offers, and many other details such as the address, the notoriety through the products and services already provided , etc. This allows the company to open up to the world . A merchant site is adequate when you want to sell online, a field that is quite developed with the explosion of online payment methods.
To reach an ever larger audience, digital marketing will almost require a company to be fairly present on social networks. It is now a sine qua non to make yourself known on the internet. Most, if not almost all, internet users are present on social media, depending on their preferences. So if a company wants to have a chance to make itself known and to make qualified leads, it must be present on social networks.
SEO and SMO referencing
You should know that there are a very large number of companies present on the internet through their showcase sites, blogs and merchant sites. It is therefore imperative to stand out in order to poach clients. From this perspective, search engines are essential. A company that wants to make itself known to as many Internet users as possible must be present on the first pages of results when an Internet user searches for the products and services it provides.
Digital Marketing Services in Dubai
This is SEO There are adequate techniques and tools to achieve this. The goal is to boost the visibility of a website on the internet as much as possible. In the same perspective, it will also be necessary to boost the company's presence on social networks. We speak in this case of referencing SMO.
Specific to owners of e-commerce sites, inbound marketing is a set of processes aimed at unblocking customers and retaining them. Step by step, it will be necessary to transform Internet users into qualified leads, that is to say people interested in the products and services offered, then into customers, to retain them and reuse them as promotional channels. The most important steps in an inbound marketing strategy are:
SEO and SEM referencing;
Web conversion which transforms simple visitors into qualified leads;
Marketing automation, which transforms qualified leads into customers;
Customer loyalty by transforming them into ambassadors of the products and services provided to them.
At the heart of this strategy is Social Selling , this parallel procedure on social networks that allows you to make customers and interact with them in a fairly effective and interactive way.
What differentiate Digital Marketing Services in Dubai from web marketing is certainly the types of digital media that can be used in both. If web marketing stops at the traditional form of the internet, digital marketing goes further. The latter uses the possibility offered by mobile digital media. Mobile marketing therefore consists of using mobile devices, mainly smartphones, but also tablets and smartwatches as communication and promotion channels. Mobile applications, location, mobile advertising, push notifications and many other elements are used there.
Emailing and Big data campaign
One of the most powerful Digital Marketing Services in Dubai tools is certainly emailing. Carrying out emailing campaigns, that is, sending personalized mass emails to well-chosen targets, is an extremely important task. This action makes it possible to increase the number of prospects and to acquire a fairly large database of potential customers.
It is a fairly easy task to manage and the benefits are enormous. It helps, among other things, to retain existing customers, and is decisive in a marketing automation action, i.e. pushing the prospect to make a purchase.
All this is done thanks to a web analysis, in particular on the behavior of your visitors on the web. Collecting all the data relating to their tastes and habits is big data.