Power BI is used to build dashboards and visualizations to bring business insights from the data. Power BI can connect to data from different sources, consolidate, transform, clean the data, and make visualizations to understand the hidden and underlying insights of the data. These workbooks and dashboards of visualizations created using Power BI can be shared with other Power BI users within the organization.

Power BI is used by companies to tell the stories through the visualizations to communicate the trends, insights, and predictions. Power BI is used by sales and marketing departments to analyze different scenarios and create reports.

7 reasons to use Power BI

How do you know whether Microsoft Power BI is right for your organization? Here are seven reasons to choose Power BI — and one reason you may want to choose something else:

A quick start. You’ll be able to get insights quickly with an uncomplicated setup, no required training, and included dashboards for services such as Salesforce, Google Analytics, and Microsoft Dynamics. Streamlined publication and distribution. Instead of emailing large files or putting them on a shared drive, analysts upload reports and visualizations to the Power BI service, and their data is refreshed whenever the underlying dataset is updated.

Real-time information. Dashboards update in real time, as data is pushed or streamed in, which gives viewers the ability to solve problems and identify opportunities quickly. Any report or dashboard can display and update real-time data and visuals. Sources of streaming data can be factory sensors, social media sources, or anything from which time-sensitive data can be collected or transmitted.

Ability to customize Power BI app navigation. An “app navigation experiences” feature gives report developers the power to customize navigation to help viewers find content quickly and understand the relationships between different reports and dashboards.
**Ability to customize security features. **Report developers can set up row-level security (RLS) access filters to ensure that viewers see only data relevant to them, mitigating the risk of people seeing data they shouldn’t.

Cortana integration. Power BI works with Microsoft’s digital assistant, Cortana. Users can verbally ask questions in natural language to access charts and graphs. This can be especially helpful for users with mobile devices.

Artificial Intelligence. Power BI users can access image recognition and text analytics, create machine learning models, and integrate with Azure Machine Learning.
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