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What are the guidelines for brands?

Brand guides (also called a brand style manual) is basically a manual and rulebook on how to communicate your brand.

They provide every visual detail, as well as important information regarding the company's voice tone, and communication. They come in the form of a physical or digital publication that contains examples of what to do and what not to do.

7 companies with amazing brand guidelines

1. Asana

While logos and images of brands could seem unrelated, smart companies make them work with a strategy and meaning. Asana helps people understand its branding strategy by explaining its choice of logos and three dots in the logo.

These dots show the infinite possibilities for human collaboration and the company hopes that they communicate a sense of the balance and clarity of purpose-driven design.

Micah Daigle was the co-leader of a rebranding initiative for the SaaS company. Daigle even wrote an ebook on the origins and thinking process behind Asana's redesign.

2. Slack

Nested under its media kit, brand guidelines from Slack cover everything from branded themes to governance concerns.

By using graphics and whitespace, the material is informative, but not overwhelming. Bright colors and bold, clean lines are an excellent image of the Slack brand.

Comparative lists are the main factor to this. Slack simplifies the meaning of its brand by showing inappropriate usage cases in addition to acceptable situations. This is evident in the way the logo is contrasted and compares. The brand's voice is also given a similar treatment.

3. Nusr-Et

Photography can either make or break the food industry. Nusr-Et has included product photography in its branding guidelines.

The background is dark and cold so that the food is the subject of the photograph. Particularly when it comes to meat pictures viewers must be able to clearly see the texture and thickness of the food, so they are able to instantly recognize that it is of the highest quality.

The photos establish the tone and the mood for the company's brand The minimal backgrounds and focus on the details demonstrate sophistication and dedication to their craft.

Learn more about the creation of Nusr-Et's brand in its brand guide. If you're considering starting your own restaurant, you can use it as a brand guidelines template to help your own business.
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