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The new skincare movement has since become a worldwide phenomenon, many of which can be traced back to the Korean beauty market’s fast-paced innovations. As the world’s leading beauty capital, the country has since introduced countless products that have grabbed the attention of the media. Some of the Korean standard beauty products like Cosrx include sheet masks, BB creams, CC cushions, and the famous 10-step Skincare Program that ensures soft, poreless and dewy skin. As a source of inspiration for its competitors, we can trace back South Korea’s success in the skincare market by looking at its key principles.

Read more at What Koreans Got Right about Skin Care