Digital marketing has literally exploded over the past decade because of the benefits it generates for businesses but also because it provides a tailor-made response to the new behaviors of current consumers. But what is a digital marketing strategy? What disciplines does it cover? What about the strengths for companies those practice it?
Digital marketing activates all digital levers
The digital marketing is often confused with the web marketing because it is based primarily on the web, but not only.
Digital marketing actually refers to all the practices whose goal is to promote a business, capture leads and win new customers via various digital media:
- The web: corporate and merchant sites, blogs.
- The social networks .
- The SEO : SEO on search engines.
- The SMO : SEO on social media platforms.
- The 'inbound marketing : content marketing, newsletters ...
- Mobile marketing: applications, m-couponing, geolocated push notifications ...
- Emailing campaigns .
- Big Data: the exploitation of internet users' data.
- Local marketing: geolocated advertising ads on search engines, social networks ...
In digital marketing, therefore, all digital levers are activated in order to:
- Acquire new customers.
- Detect leads.
- Give visibility and credibility to the company.
- Promote an offer to a wider audience.
- To succeed in the game of markets that have become more and more competitive.
The strengths of digital marketing
Digital marketing has established itself as THE current discipline for companies of any size and any branch of activity because real benefits can be derived from it.
Read also: Social networks: an asset for your business
The discipline makes it possible to stick as closely as possible to the habits and requirements of current consumers by creating a relationship of proximity and trust with them.
The customer can interact with the brand at any time and the brand has a wealth of information about him and can adapt his offer to offer him the product or service that corresponds exactly to him, anywhere and anytime.
The customer relationship is completely transformed: companies know their consumers in depth and thus build a lasting and quality relationship with them. The loyalty and satisfaction rate are improved as well as the conversion rate of a merchant site.
But digital marketing is also particularly accessible in terms of budget because the costs are much better controlled than on traditional media. It thus gives SMEs and VSEs the opportunity to be competitive and to play on equal terms with large groups with colossal financial capacities. The ROI of the actions carried out is thus more interesting.
Also, digital basically opens up a gigantic market: the whole world. E-commerce sites, for example, operate 24 hours a day, 7 days a week and target local, national and international customers. The web being the vector of choice for digital, this form of marketing therefore knows no borders.
Thanks to digital marketing, all brands can give an unparalleled scale to their image. They can quickly boost their visibility both on social networks and on search engines in particular.
Finally, digital brings a lot of flexibility and agility to companies. Launching a new product on the web, for example, is done much more quickly than in physical distribution networks and here again at controlled costs. But also internally, digital is a game-changer. Employees of a company can work remotely, anywhere, anytime. Solutions in SAAS mode are an example of this radical change: a simple connection is enough to collaborate remotely.
And you? what benefits have you gained from your white label digital agency?