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Primarily research with a focus

Marketing departments spend hours watching, tracking, and monitoring each marketing campaign of an organization. This covers both outbound and inbound strategies and also traditional and digital formats.

Research in advertising is focused on advertising campaigns. This allows them to dig deeper into the content, reception, and KPIs of their final product. This helps to make informed decisions for the future. They may also report their findings to the department of marketing that serves as the primary source for all data and metrics.

Overall budget

An advertising department will typically be more expensive than an agency for marketing. The majority of marketing processes require in-house labor or data to accomplish, while outbound advertising (i.e., print advertisements) requires additional capital.

 

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