The 8 types of graphic design

What is graphic design?

Graphic design is a technique for professionals to create visual content to convey a message. Designers apply visual hierarchy and page layout techniques to use typography and images to meet their specific needs and focus on the logic of displaying elements in an interactive design for the user experience.

1. Graphic design of visual identity

A brand is a relationship between a company or organization and its audience. Brand identity is the way an organization conveys its personality, tone, essence, and memory, emotions, and experiences. The graphic design of visual identity is exactly that. The visual elements of brand identity, which act as the face of the brand, convey their intangible nature through images, shapes, and colors.

2. Marketing and advertising graphic design

When most people think of graphic design, they think of designs created for marketing and advertising.

Companies rely on successful marketing efforts to leverage the decision-making process of their target audience. Good marketing attracts people based on their desires, needs, perceptions, and satisfaction with a product, service, or brand. Graphic design helps organizations promote and communicate more effectively, as people always find visual content more attractive.

3. User interface graphic design

The user interface (UI) is the way users interact with a device or application. UI design is the process of designing an interface to be easy to use and provide a user-friendly experience.

The UI includes everything that the user interacts with, such as the screen, keyboard, and mouse, but in the context of graphic design, the UI design is the user's visual experience and on the screen, such as buttons, menus, and micros. Focuses on the design of graphic elements, Interaction, etc. Balancing aesthetic appeal and technical functionality is the job of the UI designer.

4. Graphic design of publications

Publications are long-form works that communicate with the audience through public distribution. They have traditionally been print media. Publication designs are classic types of designs such as books, newspapers, magazines, and catalogs. However, digital publishing has increased significantly in recent years.

5. Package graphic design

Most products require some form of packaging to be protected and prepared for storage, distribution, and sale. However, package design is also a very valuable marketing tool because it allows you to communicate directly with consumers. Every box, bottle, bag, every can, container, or canister is your chance to tell the story of your brand.

Package designers create concepts, develop mockups, and create printable files for their products. This requires expertise in the printing process and a keen understanding of industrial design and manufacturing. Package design involves so many areas that it's not uncommon to find designers creating other assets of a product, such as photographs, illustrations, and visual identities.

6. Motion graphic design

Simply put, motion graphics are moving graphics. This includes animations, audio, typography, images, videos, and other effects used in online media, television, and movies. Media popularity has skyrocketed in recent years as technology advances and video content has become the king.

7. Environmental graphic design

Environmental graphic design enhances the overall experience by visually connecting people to places and making spaces more memorable, interesting, informative, or easy to navigate. Environmental design is a wide variety of designs.

8. Graphic design art and illustration

Graphic arts and illustrations often look similar to graphic design, but they are very different. Designers create configurations to communicate and solve problems, and graphic artists and illustrators create original artwork. Their art takes many forms, from art to decoration to narrative illustrations.

Use the type of graphic design that suits your work.

Status 200 is the best online graphic designing company. Graphic design is a growing field and the demand for professional and skilled designers is increasing. When you're looking for the right person to take on a design job, knowing the different types of graphic design can help you identify the specialists you need.