New trends make finding leads easier throughout the year. Search engine optimization (SEO) is an activity that you’ll need to continually monitor in order to achieve the results that you desire. If you want to meet the goals that you have planned for your business, you're going to need to take advantage of trends that will improve the volume of traffic that is coming to your website.
If you have already met your goals from the previous year, then it's time to bring new ideas to the table. Get ahead of the curve by introducing new SEO trends that will help grow your business in 2020. Before we discuss the trends for this year, we'll take a little time to go over the basics about why SEO is important to incorporate into your marketing mix.
What Is SEO?
Search engine optimization is the way that marketing professionals are able to gather more leads by linking your website to an organic stream of traffic. Unlike paid advertisements, optimizing your page involves attracting users that are already searching the web for products like yours.
Not all of the people that find your page through search engine optimization will be interested in purchasing a product. In fact, that is what makes SEO appealing to businesses. With many SEO tactics, you release content that is related to your products in order to attract people to your brand.
Benefits of Incorporating SEO Into Your Marketing Mix
Benefit #1: Appeal to Mobile Users
One of the most important reasons to incorporate SEO into your marketing mix is to appeal to the large percentage of consumers that use a mobile phone. You're optimizing your website for desktop users, but you should optimize your website to work well on smartphones as well. Since many people will be using a smartphone when they visit your website, you'll be losing out on a large chunk of business by not catering to these devices.
Benefit #2: Find More Business in Your Area
If you use the right keywords in your website content, you will increase the number of people that are visiting your business. However, you’ll need to incorporate keywords that are specific to your location in order to reach consumers in your area. Keywords should bring consumers to your website or a lead generation landing page.
Benefit #3: Connect With Voice Search Users
Voice search is a new technology that is becoming incredibly popular among consumers. You’ll benefit from understanding how to rank as the top result because your business will appear on the top of search results pages, and this information is used to give answers to voice search users.
Top Trends for 2020
New Lists of Industry Specific Keywords
It's incredibly important for your company's website that you spend time optimizing your content with new keywords from your industry. Your company might have stayed the same over the years, but your products have evolved. It's time to write new content that shows visitors what aspects of your products have changed, and you need to conduct adequate research to find out which search terms are bringing in the most visitors.
While it might help you to see what your competitors are using as their keywords in 2020, you should conduct your own research. Spying on your competitors will get you some information, but you will have trouble getting your site to rank higher than your competitors. If you are doing the same thing that they’re doing, search engines won't know which site to rank higher. Use search engines and online tools to figure out which keywords to use in 2020.
New Ways to Build Links
Link building is one of the most important aspects of SEO. Invest time in understanding which link building trends are paying off for your competitors. Each industry is different, so take time to analyze what is working for other businesses in your niche.
Are your competitors building inbound links? Are you getting more links from your old guest posts? Be sure to keep track of which links are paying off for your business in 2020.
Rank High to Be Featured in Voice Search Results
Voice searching is an exciting new concept, but only the top search result gets any attention from this method. If you want to be featured in the results, you need to find a way to rank as the number one result for the top keywords relating to your business.
Layout Trends That Are SEO Friendly
The trend for website layouts has changed. In 2019, there were more websites using balanced layouts for their webpages. However, research indicates that there is a rising trend of using asymmetrical layouts on websites.
In order to make the most out of your website, you need to make sure it will appeal to search engines. When search engines conduct their tests, you don't want to confuse them by using a funky layout. If you decide to use this new layout trend, be sure that your site is still easy to navigate for users and search engines.
Get Started Today
Implementing SEO strategies takes time, and it can take weeks or months for your SEO strategies to impact your rank on search engine results pages. Even experts have to patiently wait for search engine bots to crawl their pages. You need to start working towards your marketing goals today in order to impact your business in the future.
It’s a good time to revisit your business plan, and update the marketing section with the goals that you want to achieve in 2020. Plan realistic strategies to meet the goals that you would like to accomplish for your business. If you need help putting certain strategies into action, don't be afraid to contact a professional for assistance.