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As a business owner, you want to do everything you can to draw more attention to your products or services. One way to do that is to create a presence for your business on social media. Social media outlets allow you to reach out to more customers and potential customers every day. Successful owners understand that bringing in a supply of new shoppers each day is key to growing a business. Discover five advantages of using the social media to showcase your business.

1. Establish a Line of Communication with Customers

Maintaining a presence on social media allows you to form a connection with your customers. A social media account is one of the most valuable business resources you have at your disposal. For example, you can let customers know about an upcoming sale or a new and exciting product that will be available soon. Updating your social media account with new posts and colorful images each day lets your customers know you appreciate their business.

2. Introduce Products or Events in a Tantalizing Way

Another advantage of using social media to move your business forward is you can stir-up excitement about products and/or upcoming events. You can give customers and shoppers clues as to what your business will be offering them. Also, you can use social media to offer valuable coupons and coupon codes to your shoppers. Customers and shoppers who go to your social media account and find coupons for free shipping or a large percentage off a purchase are more likely to visit your business. In addition, they are more likely to return to your social media account in search of more deals and promotions!

3. Provide Prompt Answers to Customer Questions

Social media allows business owners a way to answer customer questions in a quick and satisfactory way. Answering a customer’s question via your business’ social media page gives the specific customer an answer. In addition, it answers a question that other shoppers and customers may have in their mind. Plus, giving a customer a reasonable answer to a question lets all of the people who visit your social media page see that you care about ensuring your customers are satisfied.

4. Highlight Awards and Recognition for Your Business

If your business wins an award or recognition, you can use your social media account to spread the word about your accomplishment. For instance, a newspaper may rate your restaurant as the best in the city or you may receive special recognition from your local chamber of commerce. No matter the accolades, you can let your customers know about it on your social media account. This recognition is just another reason for people to visit your business either online or in-person, if you own a brick and mortar store. Most people want to know they're visiting a reputable business with an owner who’s doing things right.

5. Build Better Visibility Online

Ideally, you want your business to appear on the first page of a Google search. After all, most people looking for a business online only look at the first or second page of Google search results. Having a social media account can give your business better search engine optimization or SEO. For instance, you can boost your SEO by maintaining a blog with posts that use keywords related to your business. You want your business to be found as quickly as possible by anyone searching for what you sell. That’s one of the biggest hurdles to getting someone to click on your website to learn more about your business.

Lastly, these are just five of the many advantages of creating a presence for your business on social media. Getting the word out about your business to as many people as possible is an effective way to garner more customers and higher sales.