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Guest blogging does not just increase search engine awareness of your work. It also allows you to tap into an audience that might never find you otherwise. It’s one of the greatest link-building strategies around!
With that said, nobody becomes recognized overnight. It takes time, practice, and hard work.
As the founder of a successful blog, I receive hundreds of pitches every month. Less than 10% of them make the cut. Why? The reasons are varied, of course. However, chances are that they fall into one of the four categories below:
The sender didn’t read my guidelines.
They expect monetary compensation.
The pitch is full of typos and grammatical errors.
The suggested topic is irrelevant to my blog.
I am not mean-spirited. I read all the pitches sent my way and occasionally respond to the bad ones when I sense potential. There are people who genuinely don’t know how to approach others online. So, giving them a couple of pointers often goes a long way.
Since I don’t have time to help each sender individually, I created this mini-guide for guest post. I hope you will find it useful.
Before Pitching
Spend some time on the blog to find out its main topics.
Read some of the posts. Take note of the style and tone.
Build a rapport with the blogger. Leave comments and tag them when sharing posts on Twitter, Google+, or LinkedIn.
Take a gander at the guest posting guidelines (mine are here). If there is none, chances are pitches are not accepted.
Contacting the Blogger
Start your message with “Hello” followed by a name. An email that does not address someone directly feels impersonal.
Pay attention to the spelling of the recipient’s name.
Introduce yourself briefly.
Show that you know the blog and explain why you want to write for it.
Offer relevant ideas, with a short introductory blurb for each.
Be polite and professional. Have your email proofread to avoid embarrassing typos and grammatical errors.
Cut the “crap”. Do not demand anything, resort to praises, or claim guru-ism. Instead, let samples of your writing do the talking.
End your email with a polite phrase, such as “Best regards” or “Thank you for your time”.
What to Do Afterwards
Be patient. Bloggers are usually very busy.
Wait at least 72 hours before sending a follow-up email.
No response? The blogger is probably not interested in your ideas. Offer different ones. But don’t be pushy.
What to Do When Your Pitch Is Accepted
Write the best article you can. Show off your expertise!
Make your submission skimmable and easy to read. Short paragraphs (75 words max) work wonders.
Include pictures and/or other kinds of visuals. For example, if your post features case studies, attach screenshots.
Secure permission for all the photos you use. And give credit where credit is due at ALL times — even with screenshots.
Have your content thoroughly proofread before pressing the “Send” button. Glaring typos and grammatical errors will result in a rejection.
Pay attention if the blogger advises you to edit something. They know their audience.
When Your Post Is Published
Thank the blogger for the opportunity.
Ask if they would be interested in another contribution from you in the near future.
Mention them on social media when you share your article.
Monitor activity around your post.
Respond to comments.
If Your Submission Is Rejected
This happens to everyone. Don’t get discouraged.
Instead, ask for constructive feedback. The reason may be that your post didn’t meet the blog’s requirements. But it also could be due to something else. You could learn a lot from that experience!
That’s all, folks. Have fun rocking your next guest post.