Facebook has introduced another set of changes to its social networking platform, creating a palm among many users and teaching new lessons to internet marketers. News feeds in particular, because Facebook users are allowed to see updates from people on their networks, have received major overhauls that may affect your Facebook marketing strategy.
Every internet marketer needs to know Facebook marketing
New news feed: Facebook no longer provides all the updates from people in your network. Instead, it uses an algorithm to determine which updates go through the most important news for each user, and is the first thing a user sees when logging in to Facebook. The relationship between the user and the author, such as the number of comments and the likes, will determine whether the update is relevant or included in the most popular stories. The update can later be called one of the most common news when it gets more likes or comments.
Smartlists: In addition, users are now provided with tools that give them more control over what they see in the latest news. Smart lists allow the user to create lists according to "close friends", "knowledge" and "restricted". Once this list is complete, updates for people in the "Close friends" section will only appear in the user's feed. All inclusive digital marketing can be detrimental to traders whose communication is more professional than "closure".
Subscription Options: Users can now choose to subscribe to all updates, mostly or only for critical users. This will force online marketers to create extremely useful and useful content and engage in self-promotion as little as possible.
Auto-feeds removed: Pages (previously fan pages) liked the automatic posting of posts and articles to external sites and blogs. This was made possible by the ability to sync web pages and Facebook pages without any additional steps on the Facebook wall. As of September 30, pages will not automatically post from integrated sites and blogs. Page owners will now have to post new stories on the walls of their pages to keep fans and users informed about new articles or content on the web.
Changing Facebook marketing tools
Recent changes in Facebook marketing confirm how the internet is constantly changing as online marketers have to learn to keep themselves at the top of the game or keep it. Increasing relevancy and social sharing are two important steps to address Facebook changes, such as the inclusion of a call to action that attracts Facebook users to subscribe to your site or blog.