Are you new to Internet marketing and want to learn an online marketing strategy and exactly what you need to ensure success in marketing your home business to build your online business? Have you been doing online marketing for a while, but feel you need help with an online marketing strategy? Well, this article is for you.

I understand that online marketing can seem overwhelming to the novice. There is so much information available about marketing your home business online!

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This article will cut through the clutter and list the basics and explain an online marketing strategy you need to succeed in any online home business.

If you've been marketing online for a while, five of these essential elements will be very familiar to you. However, the sixth element I will discuss has the ability to make you win or lose when it comes to home business marketing success, and its importance is often overlooked.

I have spent thousands of dollars on potential customers. If you base your business on buying leads, you may be on the road to burning out financially. This online marketing strategy for your home-based business offers you an alternative. I will begin by listing the first five basic components of this online marketing strategy or tools of an online business:

A List Your first objective is to create a list of prospects interested in what you are marketing. Notice that I said "marketing". It is crucial that you learn how to market online. You must choose a marketing method for your home-based business and follow it until you start generating enough prospects to build your business and then add them to your list.

A website Specifically, you need your own website -- one that will help you put your brand... a website that is customizable and tells your story, with your photo and video if you wish. Your personal website separates you from everyone else in your business. Remember, you need to drive traffic to your website.

 A sales funnel

This is a method of promoting useful tools and resources that will help your prospects solve their business building problems. Providing solutions to your prospects helps you build lasting relationships, so they see you as a resource and a leader.

We all know that in this industry it's all about building relationships. A sales funnel can help you do that. It's a funded proposal strategy (which creates multiple revenue streams), and all marketers use this type of online marketing strategy. By learning what the top earners do, you'll save money and time.

A system You need a system that will help you market your business effectively and train your new people quickly. Such a system must be something that can connect your new distributors, so you can leverage their time and energy. In addition, the system should use an auto-responder that allows you to deliver information to your list at certain intervals.

A primary opportunity - You need the system to introduce your prospects to your primary opportunity in a non-threatening way, after they have been in your sales funnel long enough to appreciate the solutions you offer.