Like many things in life and in business, when it comes to being successful with your internal communications efforts, you are going to need to take the time to plan.
It isn’t always easy to figure out how to best approach creating an internal communications plan, but thankfully we know exactly what you need to do.
To help you to make sense of the world of internal communications, we have put together the 7 steps that you need to follow in order to create an internal communications plan for your business.
Before you begin putting any plan together, you need to take the time to research. Especially when it comes to conducting a channel audit of your current internal communications. You need to look at what you are already doing as a business and whether or not any of these current approaches are actually working.
It is also a good idea at this early stage to speak to your employees and to your internal stakeholders to ask them whether or not they have anything that they would like to see put in place when it comes to internal comms. Not only will this highlight any changes that could be happening in the future, but you may also find that they come up with some ideas or flag issues that you might not have thought about.
Have clear objectives
Taking the time to research more about your internal communications plans means that you are likely to have enough information to help you to put together a good plan. The first stage is to use this information to create a clear plan with objectives that are going to help you to get where you need to be.
This early stage of the planning process, will take a look at timelines, deadlines as well as the responsibilities too. You need to be able to set objectives that are actionable and that have clear outcomes that can be kept in mind too.
Identify those key players
It can be hard to get employees to read the internal comms that you have put together… let alone engage with it and get excited about what you’re saying. However, one way that you can encourage them to actually pay attention and participate is to include backing from some of the key players in your business.
There are a variety of key players that are likely to have an impact in your internal comms and some messages should be coming from them. This could be higher management, the director or perhaps even middle management. You could even find that a related employee to the message, even one that is at the grass-roots level, will be enough to get people to sit up and read the information that you are sending around and to engage with the content of your communications.
Know the tools that are available to you
Once you know where you want to go, then the next thought is how you are actually going to get there. You need to ask how you are going to make sure that people engage with what it is that you are trying to say.
A simple tool to use in order to ensure that internal communications are sent around effectively has to be an internal communication app. This system is easy to access and use, but also ensures that your employees can read through all the communications that they need to be aware of even if they are on the go.
Never forget two-way communications
One thing about internal communications that you are going to need to keep in mind is that it is not only one-way. You need to ensure that you keep in mind that you are going to need to cater to two-way communications.
By welcoming feedback, opinions, questions and concerns on the information that you have sent around, you are opening things up across your business. You are allowing you staff members the chance to respond to something that could be of concern to them. This ensures that they feel that they are valued and that they are listened to.
Not only this, but by welcoming feedback, you are also going to be able to receive a wealth of ideas or points to consider that you may not have even thought about, which could be incredibly useful to you in the long term.
Try not to overwhelm your employees
There is a good chance that your employees feel that they are bombarded with information on a daily basis. Meetings, notices, emails and everything in between are thrust at them and they are expected to take them all in.
Of course, there are going to be things that they have to be aware of and that they have to read, but where do you draw the line? The best thing that you can do is to try and break down the pieces of information that you have into bitesize chunks and think about the best ways to present them each. The ones that are time critical are always going to be your priority, but there could be things that can wait a little longer.
Align it with your external comms plans
When it comes to business, consistency is a vitally important thing to keep in mind. So, make sure that your internal comms plan is aligned with your iexternal communications. Not only in the content that it shares (within reason) but also that it is in keeping with the right approach and language that your employees will be used to seeing.
There is plenty to think about when it comes to internal comms, so why not make sure that you take your time to get it right? We can promise you if you put the effort in, then you are going to see your plans succeed.