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Now a day, the natural approach to websites has changed the shopping trend among the people. To get any of the services, either it is a mobile phone or dentists, it is not possible to shop online without analyzing the online reviews. According to a survey In 2016, 90% of buyers checked the minimum one online review before they decided to purchase any item.

 A study announces the most important thing that 94% of online buyers said that a negative report had stopped them from buying that item to be which the review is given. It states that if your organization consists of positive online surveys, it will provide you significant advantages, and hence online reviews have become a vital part of establishing a business over the internet.

 To take an understanding of the importance of online reviews will help optimize your customer experience and will make a good sketch of your business on the internet. In this article, now we are going to discuss the importance of reviews while doing online shopping. 

Social proof enhances purchases: 

It is a reality that when we are shopping for anything online if people are at the same brand around us, we will be satisfied and more feel free to buy that product. Now a day, online reviews are the most prominent way of social proof, and they have a significant effect on sales.

Online reviews make you more visible:

Many buyers will check on search engines such as Google and Bing, or even on Facebook when they want to shop something online. All websites have their unique method of indexing and placing content, but all of them keep original and updated content, and customer reviews can help to power the content machine, and algorithms can favor your brand.

Online reviews make you more trusted:

Your brand can develop distinctive trust and reliability from a smoothly flow of positive reviews. Recent research finds One of the more interesting discussion is only about how energetic online reviews can develop the organization’s online placing. Many buyers ignore the business having below rating or low online reviews. Online positive reviews make you trustworthy, and hence maximum traffic can be grab. 

They enhance your market value:

Online reviews, either positive or negative, are very quickly spreading elements. If you have a customer whose positive reviews have a fast-spreading, it will reach your brand to a high level. It is a natural process, that when people want to admire something, they give positive reviews about them. External websites such as Yelp, Four Square, Chatbook and TripAdvisor.

They provide you direct access to customers:

Now a day, if customers post their reviews online, then they mostly like to get a reply to their comments. Online reviews also provide you a platform to communicate with clients and strengthen positive reviews with thanks. The very major announcement, they also give you a chance to replace a poor review rapidly and show that you consider it. 

for example, Medical company MedQuest made you able to distinctively enhance its online review ratings and traffic by increasing the rate at which it gives a response to both negative and positive responses.