eCommerce websites are a lot of work. From deciding what to sell to building an eCommerce site and launching it finally. Once the site is up and running fully stocked, then comes the real deal of making visitors/potential customers buy items from your e-store.
Sounds easy in writing only, trust me!
The digital landscape is swarmed by nearly 24 million eCommerce sites on a global scale. That’s a significant number and shows how stiff the competition is. Now, add trying to convert customers into making purchases is whole another ball game that requires strategizing since the beginning of your eCommerce site development.
Once the store is launched- every business is looking for innovative ways to increase their conversions. So, what is a decent conversion rate? Well, an average eCommerce conversion rate is around 1-2%. Your goal should be more than 2%.
What is the conversion rate?
In case you are wondering what a conversion rate is, then it is the percentage of total users who took the action of making a purchase.
There is another term that you will or may have come across when reading about this is CRO – Conversion Rate Optimization.
Conversion Rate Optimization
CRO means improving your website to increase the number and rate of conversions. Now, what could be those optimization tactics that will help you increase your conversion?
Conversion Rate Optimization Tactics
- Include social media proof on your site to increase and induce trust.
- Add cart abandonment popups to generate a reminder and encourage purchases.
- Add FOMO (fear of missing out) counter for special offers that entice users to avail of the offer before the time runs out.
- Include live-chat options so customers can be catered to immediately, leading them to make the purchase.
- Make the checkout process simple and quick.
- Include a clear call to actions, product images, and any other content.
- Include free shipping if you can.
Now that we have covered some of the proven conversion rate optimization tactics, let us explore more ways, you can boost your conversion rates.
1) Grab User Attention
How can one grab users’ attention? Well, through image and video content that is more popular than the text content. Moreover, when you are using those images, make sure they leave a positive impact. Another thing to note is that when a user visits your site, and you fail to maintain their interest within the first three-second, you have lost them – most probably forever.
2) Be Clear About Your Selling Proposition
This is a deal-breaker for many people that are wishing to learn about your brand. So, explain the best you can about why should anyone buy from you? What makes you so special, different, and better than the competitors? What value are you adding in terms of price points and perks?
Be creative and transparent.
3) Provide a Personalized Experience
Personalization is a huge factor in improving the user experience of your eCommerce store or any software product for that matter.
For instance, if someone goes to your store and looks at men’s shoes, the next time that person visits your site again, your homepage should feature men’s shoes and recommend similar products. This way, their previous interest will be reinforced, and they might go ahead and finally buy those shoes they have been eyeing.
So, bank on personalization when trying to achieve higher conversion rates.
4) Improve Your Content
Make sure that your content is well written and is valuable. As long as your content is useful and providing some kind of value to the customers, it is doing its job. Which can be translated into a clear and detailed description of products and items on display. It could also mean the content written for product landing pages and blog posts to boost not just the SEO but to increase the traffic.
5) Ace your Search and Filter Game
One of the most important aspects of any eCommerce website that any software development company in Houston stresses is the search and filter option. Even on a website, you simply cannot fit in all the products available – it looks cluttered and confusing. For this, we have categories, and to search within those categories for a specific set of items, we have search options with adequate filters.
You cannot miss this feature and enable visitors to search for any item easily and quickly. If they have to do all the work manually, you will lose their interest and the will to make any purchase after a long search-fest.
6) Show Progress Bar on Checkout
If you are aware of the time-consuming checkout process of your site that is for some valid reason is necessary, then it is best to show a progress bar to let users know that it’s in process. This way, they will not lose patience and will be looking forward to the progress bar to complete.
7) Gauge Your Store’s Conversion Rate Optimization Success
If you are not measuring the success your tweaks have made, then you won’t know where you might need to improve more. This is why you must make use of the analytics tool that you have at your disposal.
This way, you will get insight into how well your conversion rates are doing and more so, you will get an idea about what to do with the traffic you are receiving and how to increase it more.
8) Mobile-First Optimization
Nearly 63% of traffic to retailers and a whopping 53% of sales is generated through mobile devices. So, it will be an opportunity lost if your site is not mobile responsive and optimized. Your site must provide the best user experience through mobile devices; this is a sure way of increasing your revenue.
Little changes make the biggest impact. So although some of these tips that we have mentioned may sound insignificant or small to you, for users’ experience and overall health of your e-commerce site – it contains a big positive impact.
So make sure you are taking these changes into consideration and observing an increase in your conversion rate.