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We are often wondering as to what all will help to reach out to the marketplace and are on the constant look out for something to increase your market share. Two of the most important tools in this space are the SEO and PPC. While SEO stands for search engine optimization, PPC stands for pay per click.Each of these tools have their own pros and cons associated with them. If you are wondering as to what will work for your business, then read on to know more.


Which is better SEO or PPC?

There are mainly 2 main differences when it comes to SEO and PPC. In case of SEO the ads that are paid appear on the top of the page. This impacts the organic listing of the webpage. In case of PPC the traffic has a cost associated with each click. Each one has its own sets of benefits. However, the industry practice is to merge both the SEO and PPC strategies in such a manner that you benefit from both of them.

Which one is better – SEO or PPC?

Well, there is no one answer to this question. In reality each business and its marketing strategy is different than the other, so after taking into consideration a plethora of factors one needs to strategize and come up with a marketing plan incorporating both the marketing tools. 

Let us understand with the help of an example. Say a local corner shop or a small scale business that is looking for visibility and a couple of hits per week can achieve so with SEO alone. While a someone else who has allocated a special budget for its marketing can opt for pay per click whereas the name suggests a cost factor is associated.

So, in an ideal situation the companies must use both SEO and PPC to derive maximum benefit from same.

SEO and PPC hand in hand:

So, there are quite a few positives and cons associated with each of these tools. Instead of competing, they can do wonders when we make them work together as a team complimenting each other.

Here are great ways to achieve same

  • PPC can be used to a mode of garnering keywords that are impactful. These keywords once derived can be used in SEO.
  • In case you know the key words that draw maximum traffic, you can increase same by deftly using them in SEO.
  • Keywords that are high volume and high cost can be moved from PPC to SEO for an organic search.
  • Using both strategies helps you to stay in touch and connected with your customers.
  • One can test the keywords through PPC and then opt for long term organic commitment through SEO.

So again, there is no one marketing tool in the digital world. The idea is to understand the need of the customer and product and position your brand in such a way that you use combination of all the tools to derive maximum profit. The ideal step is to hire the service from Hire SEO Freelancer professional, the best digital marketing agency in Jaipur, India.


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