Today, the vast majority of users who travel book their vacations through online channels. This is the factor that has contributed the most to the strong prominence of web development acquired in recent years.

Although some travelers still consult traditional agencies, they usually do so to complement their searches carried out on the internet.

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The rapid evolution of consumer behavior has forced travel agencies to bet on innovation, multi-channeling and the latest trends in web development to stay current.

The importance of the

Through the Internet, users interested in traveling can find destinations, offers, advice from other travelers on websites and blogs, and the possibility of comprehensively planning their vacations.

But the main advantage that the online channel offers travelers to book their vacations is the ease it offers for comparing prices between the various options and the ease of booking.

As a consequence, it is already a fact that websites surpass traditional travel agencies as a source of information.

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Websites as sources of information compared to traditional travel agencies

The vast majority of travelers do internet searches to plan their trips and later (after a good consumption of digital information) book their vacations online. To find out about the different destinations, they read blog articles from other traveling users, watch videos on YouTube, follow other travelers on their social networks, etc. The “consumer travel journey” is increasingly complex and information takes on a leading role, giving way to the need to bet on Inbound Marketing.

Web development as a trusted source

Users who use websites as sources of information to plan their trip are looking for a simplified experience and a seamless process. The traveler seeks to compare different prices and types of vacations before booking to later decide which of all the options is the best and most complete.

After having researched and explored different sources of information: online travel agencies, travel and vacation destination websites, etc. The traveler makes his purchase decision.

In order to gain the trust of travelers, websites must meet essential requirements in terms of web development, if they do not want to be discarded.

WPO web loading speed / performance

The loading speed of a website is a determining factor. For companies, optimizing the loading speed is essential to avoid a high bounce rate, and even more so when your goal is for traveling users to convert. Today users do not wait more than 3 seconds for a page to load. There are hundreds more websites likely competition, and during the initial phase of the funnel , the phase of awareness or awareness , the user has not yet established any link with the brand.

Slow loading websites are a problem. Time is worth it, and what annoys any user today is having to wait. Therefore, a website must load quickly, if not, many users will leave it without giving a chance to see the site, although its content may be useful to them.

UX / UI usability

The usability can be defined in a nutshell as the ease of using a website.

The usability or UX user experience strongly influences the impression a user is left with after visiting a website. Would you recommend it to your friends?

For companies taking this factor into account in web development so that a user has a good browsing experience is essential. Good usability depends on many factors:  web design, whether it is useful for the user, the quality of the content it offers, whether it is easy to use, etc.

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The greater the usability of the website, the higher the conversion rate (percentage of users who perform an action on the website: fill in a form, subscribe, reserve, etc.)

a usable website is one that will achieve the highest conversion among travelers who enter the website. If it is an online travel agency, the web development must guarantee the following questions.

Is it easy to book?

Was it easy to find all the travel options?

Are you experiencing failures when paying?


Attractive web design

The web design of a website is a very important factor that influences the first feeling that a user has of a company. If you don't like what you see, or don't trust it, you will most likely leave the website, in many cases without even considering the content.

Implementing a good design in web development generates confidence, seriousness and a very good impression.

Web design

In addition to an attractive web design, it is important that the website is intuitive. Making it easy for traveling users to navigate makes their visits reach the objective of the website . In addition, it prevents abandonments on the website of lost users who have not found what they were looking for.

Useful and quality content

The theme and content must be useful and be consistent with the end user who plans a trip or wants to book, to avoid leaving the page quickly.

All factors within web development are intertwined with each other. For example, quality content can be affected by an unattractive web design and also by the lack of interactivity and animation of a website; If the texts and contents are too long and intense, it can generate dropouts.

Web structure

A clear and simple content breakdown, well explained, and a good web structure guarantee the success of any website.

In order for your website to be well indexed in search engines , try to make the  content easy to access to search engines , placing the most important (with the right keywords) at the top of your structure. A simple and very intuitive structure must be made for users. If you want to know how to choose the best keywords for your website, we recommend article on keyword analysis .

The importance of a clear and objective structure is what will keep your user connected.

The information on a website must always be displayed clearly, concisely and simply.

Calls to action CTA

It is important to use links to contact forms and calls to action in order to encourage the traveler to book or to take any other specific action, such as contacting the company, or requesting more information.

If the contents of the website generate interest or Content Marketing is being implemented correctly, it is likely that the user wants to interact with the brand, therefore after showing the content it is important to invite them to establish a link with the brand so that they know that they are at your disposal to help you.

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SEO positioning and web development go hand in hand

Although they are two different concepts, there is a very close relationship between SEO Positioning and Web Development.  A website can only achieve a good position in search engines if a series of good practices in web development tasks have been adopted before.

Responsive or Mobile First Design

The vacation period is one of the times with the greatest flow of users outside their homes and to connect to the internet most of them depend on their mobile devices or tablets.

The use of the mobile on vacation responsive design mobile first

The widespread use of mobile devices on vacation

Users who travel, and especially the most spontaneous ones, do not make all the reservations before the trip; they always leave room for improvisation and will search and compare information and prices during their trip. For this reason, service companies must work just as well on mobile devices as on computers.

The ratings of other users

More than any other type of user, travelers consult the opinions and ratings of other travelers on hotel establishments, transport services, restaurants and bars, leisure activities, adventure sports companies, etc.

For this reason, websites must include a section of testimonials, success stories, and evaluations, to help convince the user to complete the purchase process.

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If you need a web development agency to create your website or renew and optimize the current one, do not hesitate to contact us at Napollo we love web design and development and we are experts in creating websites that convert visits into customers.