The Fantasy cricket industry is not just growing strong but is also setting an example of how a person can develop business and carve a niche in minimum time. With the insane growth of the online industry, the partners associated with various fantasy cricket apps in India are also making a handsome sum of money. Since there’s no direct involvement of cash in the entire process, the online industries that support online monetary transactions are generating funds and in a way helping the fantasy cricket industry blossom in the country. Let's delve deep and take a closer look at how with the growth of Fantasy cricket, other business firms are also making money and earning profits.
Fantasy apps are working in tandem with numerous payment apps for their financial activities Apps like Google Pay, PayTM, PhonePe, Mobikwik have played a pivotal role in the success of fantasy cricket. People usually use the payment getaways available on the fantasy platform to make deposits in order to participate and play various fantasy cricket leagues. All the best fantasy apps have all integrated payment gateway operators with their app and thus it helps all the users to deposit their money without any hassle.
Now, what is happening behind the scene is that it is helping all these payment apps make good business in the country. Most of the apps are not Indian and it is giving them a platform to even make profit and let people know about them. Thus, without a shadow of a doubt, fantasy cricket is not only growing but also helping others grow.
And it’s just not that. Eminent personalities nowadays are no less than brands. As we know, a lot of cricketers and Bollywood actors are associated with different fantasy cricket brands. This strategy has paid dividends. While the fantasy sports operators are getting assistance in terms of a better brand image and increased audience, the brand promoters/ ambassadors are paid lakhs of rupees by being the face of different organisations. Companies like Real11 have Gautam Gambhir, Taniya Bhatia and Ravinder Pahal as their brand ambassadors to promote fantasy cricket and kabaddi amongst the youth. My11 Circle has a lot of starpower in their lineup including Sourav Ganguly, Shubman Gill, Mohammed Siraj and a few others. Dream11 started the trend and it has been a massive hit ever since. Currently, it has Rohit Sharma, Jasprit Bumrah, Ravichandran Ashwin and others as their brand ambassadors.
Thus, as we can see, the brand is subsequently growing. It is just not that the other associated brands are the only ones whose marketing value is on the rise but also of the fantasy apps as well. These mega stars help them to reach a newer audience and thus, both the parties involved are making a lot of profit and their marketing value is just going up and up.