I of search engine optimization services can be provided in different ways. One of the most common ways in which companies get help in SEO is through an internet marketing agency that provides them with the services they are looking for.

Another way is to use a freelancer who can serve a small number of customers and companies similar to yours. Freelancers can also be viewed as NYC SEO experts.

In this blog post, we will discuss exactly what an SEO consultant does, what his role entails, and why, if you need SEO, you should consider an expert consultant who assists you online.

What do SEO consultants do?

To put it simply, an SEO consultant assists or consults a business or person by providing advice and indicating strategies to improve search engine optimization.

It assesses the current state of a company and reviews its online presence and then provides advice accordingly. Generally, an SEO consultant is an individual who has been in the online marketing industry long enough to advise businesses on SEO or in specific areas related to it.

An SEO consultant is someone who understands all aspects of SEO and can assess exactly where someone might have made mistakes in online marketing strategies.

But does an SEO consultant actually implement the work that needs to be done? Not necessarily, its role is "consulting" which is more similar to advising, suggesting and recommending the steps to be taken and the strategies to be used.

An SEO consultant can work alongside a team that will carry out the instructions presented in the consultations.

What is an SEO consultant and is it different from a web marketing agency?

This depends a lot on how the company is located and what needs to be done. For example, a company may need advice on minor issues it faces with the website.

Contacting and starting a campaign with an SEO agency may not be worth it if the problem can be simply corrected by a consultant.

Otherwise, for new companies that have created and put online a new website, an SEO agency could be the most useful way to go, while for a company that already has a significant position online and perhaps has had with a small accident of path, an SEO consultant could be the ideal situation.

SEO consulting services and job description

As mentioned earlier, SEO consultants provide advice on any correlation with search engine optimization. An SEO consultant job description includes:

On-page SEO

On-page SEO means everything that happens on the website. This includes content marketing, internal links, keywords, markup scheme, title and description tags, head tags, page speed, broken (or broken links) and redirects, site structure and much more. other.

Ultimately, an SEO consultant will examine the website and identify the errors that can (and must) be corrected. Very often, these errors can be detected only through special SEO tools as they are hidden (code and tag) and will not be collected unless you know what to look for.

Off-page SEO

Off-page SEO is all that is going on outside the site. Much of off-page SEO has to do with a website link profile.

A consultant will analyze and review the profile of the sites linking to the website (backlink) to determine where it can be improved. Links are still one of Google's main ranking factors, so it is vital to ensure that your backlink profile is strong and relevant.

What does an SEO consultant look for when analyzing a link profile?

  • Number of reference domains
  • Backlink number
  • Number of DoFollow and NoFollow links
  • The anchor text profile
  • Where the links come from
  • The relevance of incoming links
  • Toxic links and spam
  • Areas to improve based on competitive links

Related Post: Use digital marketing to promote your products and services

Unless you are using professional SEO tools (Ahref, Semrush, Seozoom), it is extremely difficult to analyze the profile of a website's inbound links.

There may be several links that prevent the site from positioning itself and you would never know if you didn't have the tools to find out. A consultant will analyze all these factors and evaluate what works, what doesn't and how to improve.

Local SEO

Local SEO is often overlooked but at the same time very important. Often, some of your most important possible customers may reside in your area, near your company, but if they can't find you online, they won't call you.

An SEO consultant will conduct an analysis of how well your site is optimized for local searches. This is done primarily through Google My Business which provides data on who views your photos, the number of phone calls and who has viewed your website.

In addition, an SEO consultant will examine the local citation profile to understand how many citation links a website has and the popularity of (name, address and phone number) on the web.

If you offer customer services in your area, it is imperative to optimize Google My Business to simplify the search for local customers.

In this blog post, we covered only the three main parts of search engine optimization.

However, this is an indication of what SEO consultants are doing and why you should hire one if you need to improve your online business site.

Are you looking for an SEO consultant to help you? SEO NYC offers consulting and SEO optimization services.