There is no place on earth, be it social media or not where you see a brand marketing its products and services. These days, visual marketing is part and parcel of any brand. Pictures, informative videos, animations, etc. offer you to click and find out more.
There is no product or an organization in the world that is not varied in visual marketing, and oil and gas industry is no exception. However, to effectively promote your business to your stakeholders, investors, and other personnel, you need to have a solid strategy that you can target.
If you are not sure how to bring changes in your visual marketing for the oil and gas industry, check out these five practical tips and tricks.
1. Pictures and videos
One of the essential aspects of visual marketing is the usage of informative videos to present your ideas to your audience. To begin with, videos are a great platform to bring your customers into attention about why customers should believe in your product.
You can create them quickly, bring out fresh and innovative ideas to execute and catch the attention of your customers, investors, and relevant stakeholders.
Generally speaking, the majority of the customers would rather watch an informative video about your brand than read a post about it.
The best thing about videos is that they provide detailed information in a short span of time. You can also present your message through creative methods which you will never be able to achieve through text marketing.
The best thing about presentations is that you can share a large chunk of your data easily through informative diagrams and graphics. To give a creative flair in your marketing, you can easily include bullet points, provide information through pictorial icons, graphs, charts, etc.
Users can rate your presentation and also provide you with detailed feedback giving you a chance to do more.
Another interesting fact about presentations is that each and every member can bring fresh and creative ideas on the table. Your brainstorming sessions get easier and more convenient, giving you the freedom to present your ideas effectively.
To promote your products more efficiently to your prospects, you can outfit your entire staff in custom oil and gas uniforms with your business logo to make your brand visible during the presentation.
3. What is your social media marketing strategy?
In this digital era, there is no business that is not marketing its products and services on the internet. And social media is the platform where you get exciting leads and traffic for your business.
For the oil and gas industry, this is no exception. If you have not incorporated social media in your marketing strategy, then you are missing out on a lot of options.
Notable social media platforms like LinkedIn, Instagram, Facebook, Twitter, and Snapchat are some of the most remarkable social media platforms for effective visual marketing.
If you are not using social media channels to communicate with your prospects and existing customers, there is a possible chance that your business will not flourish.
To make your presence notable in the digital market, you can employ a variety of social media strategies to improve the traffic of your website. You can also run paid marketing campaigns and other promotional offers to entice your customers about your products and services.
4. Quality content is the key
This is a wide market where you can introduce different strategies with the help of engaging content. But to keep it short, quality premium content is the type of content which your audience can easily download without paying any money.
The length of premium content is not just restricted to blogs and forum postings, but rater audiobooks, e-books, articles, infographics, etc.
There are times when you can use premium content to extract information about your business. You can ask your users to input the most common information before getting access to your premium content. The information present on the premium content should provide a logical explanation of how your oil and gas industry can flourish.
You can use the same information to promote and advertise your services.
Similar to presentations, infographics use creative elements to provide data in a simple manner.
Oil and gas industry most of the times use graphical data containing numbers and statistics about the company revenue, environmental regulations and concerns, all of which are pretty boring when presented in a text form.
But with infographics, you can provide exciting images and icons and present the same data visually, creating an appeal among your customers, and stakeholders making them easy to understand.
Now that your customers can understand all the information present in the infographics, you can entice them quickly to make decisions in your favour.