Sal

MARKETING and. advertising

How do they differ? Marketing definitions Marketing is a strategy to find to, engage and keep customers. Marketing is sometimes referred to as a broad concept that includes a range of operations within a single department. Marketing covers the use of social media, content marketing and market research. Marketing employs a relational approach to customer retention. Marketing is not just about capturing leads and then selling them. It is about building and maintaining relationships with customers via positive customer service, strong branding and brand interactions. 

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