E-commerce platforms, such as BigCommerce, make it easy for online business owners to create their own stores and gain profit faster.
But since BigCommerce could not offer every single feature out there, you can incorporate apps in it to broaden opportunities and possibilities.
In this post, we will be discussing the best (and the most important) BigCommerce apps that you can use to improve your e-commerce website and convert more customers.
Here are the apps that help you sell more and grow your online business:
Shogun Page Builder
This is a website development tool that is specifically designed for e-commerce. It allows you to easily create and build landing pages using a visual editor that is easy to use.
All you need to do is simply drag and drop elements that you want to use on your e-commerce page. Doing so helps you create a stunning website that keeps users engaged.
The Shogun Page Builder also has an A/B feature that you can use on your landing page that allows you to gain insight into how customers use your site.
Let's say, you created two different versions of a landing page. The A/B feature lets you track the link that customers click on. This data allows you to figure out what are the parts on your site that you can optimize to boost your conversions.
Facebook Easy Ads
Using Facebook Ads is one of the best ways you can reach your target market. So, if you're new to it, it would take a lot of time to master different elements like identifying your target audience and producing a compelling ad copy and images.
The Facebook Easy Ads app will do all the heavy lifting when it comes to creating the perfect ad. With it, you can run ads on Facebook and Google to expand your reach.
It's also possible that you run two different types of ad campaigns in one place. Through its retargeting feature, you can quickly build Facebook ads to re-engage your audience.
MailChimp helps you automate your email marketing campaigns. For instance, a user leaves your site without purchasing anything from your cart. You can use this app to automatically send them an “abandoned cart” email.
You can also send email marketing campaigns that include several emails that send customer recommendations or aim to re-engage lapsed customers with enticing offers.
Google Shopping by Sales and Orders
You can access Google’s Merchant Center to upload various product information your audience can view when they do an online search.
It is a useful tool that you can utilize not only to promote your store but to keep your product information up to date.
This app automatically builds a Product Data Feed in your Google Merchant Center account. So, each time you make product updates on BigCommerce, the update will also show up on your listing in Google.
To make your e-commerce store grow, it's not enough that you list your products and run a few ads to boost your traffic.
You also need to learn from your audience so that you can provide them with the products and services that they expect.
Focusing on customer experience and creating meaningful relationships is needed if you want to flourish.
Klaviyo is perfect email automation and marketing tool tailored to help you learn more about your customers based on email engagements and sales reports.
You can also view your customers' purchase history, the different kinds of products that they place in their carts, as well as their shopping behavior.
This allows you to create new, unique experiences that would encourage shoppers to browse longer on your site.
With Justuno, you can engage and convert users through effective marketing strategies like email capture pop-ups, e-commerce promotions, relevant messaging on your site, and so much more.
Moreover, this is also packed with impressive design capabilities, conversion analytics, robust traffic segmentation, and so much more.
To keep customers from shopping in your site just a bit longer, LiveChat will help you answer your customers' questions in real-time.
It usually shows up as a widget on your site and whenever customers have a question, all they need to do is to click it, and they could chat with you or send you a direct message if you (or the rest of your customer support team) are offline.
With Re:Amaze, you and your customer support team can connect with your customers from various messaging channels in a single platform. This could come in handy if your online business has different customer support platforms like live chat on your website and via Messenger.
This app also allows you to incorporate your customer's emails, your SMS campaigns, and social media accounts to provide your customers with valuable and relevant support.
ReadyCloud CRM will immediately import all customer information, building highly detailed profiles that you can use to help improve your business.
You can edit these details depending on how you see it fit, allowing you to learn more about customers and how you can serve them better.
Quick Facebook Chat
Quick Facebook Chat incorporates with BigCommerce so that when customers browse your site, they can send comments or questions to Messenger through a live chat widget.
You can only utilize one platform to check for messages. They could even like your store page while utilizing the live chat widget.
This is an excellent way to grow your following and improve your reach.
Form Builder offers multiple forms in a single place. You can build forms for feedback, custom surveys, as well as orders and returns.
Its also easy to create forms using images, fonts, custom fields, and colors to make the form more unique and engaging.
Smile.io is a rewards program builder that uses simple design features that walk you through program set-up.
You can build programs to reward referrals, track your points, and even offer an exclusive membership program.
Depending on the types of programs that you built, you can offer customers rewards based on the number of referrals, social shares, purchase frequency, and so much more.
So there you have it! The apps we have listed above are powerful in their own way. So make sure that you identify the ones that are tailored for your business.