If your data analysis is wrong, it's time to migrate from Microsoft Excel to SPSS. Read on to find out why SPSS is superior to Excel.
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SPSS Statistics is a premium software application used for statistical analysis, including data compilation, preparation, graphics, modelling, and analysis. This 1968 application was originally known as the Statistical Package for the Social Sciences. It swiftly ascended to become one of the most widely used statistical programmes in a variety of fields, including market research, surveys, healthcare, and social sciences, to mention a few.
If your company is presently utilising Microsoft Excel for market research or any other sort of business research, you might think about switching to SPSS. Not only is the SPSS programme primarily built to carry out statistical analysis, it also includes quicker and easier-to-use capabilities when compared with Microsoft Excel.
Read on to find out more about the SPSS software
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What can be accomplished using SPSS?
If your company is presently utilising Microsoft Excel for market research or any other sort of business research, you might think about switching to SPSS. Not only is the SPSS programme primarily built to carry out statistical analysis, it also includes quicker and easier-to-use capabilities when compared with Microsoft Excel.
Is SPSS better than Microsoft Excel?
Despite the fact that Microsoft Excel and SPSS have a similar appearance and feel, with menus, spreadsheets, and built-in statistical capabilities, SPSS is the clear victor when it comes to data analysis, as this programme is specifically created for statistics. SPSS provides the following advantages over Microsoft Excel:
Pull-down menus provide better and faster access to fundamental operations such as descriptive statistics.
There is a large selection of charts and graphs to pick from.
More rapid access to statistical testing
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Top 3 benefits of using SPSS for market research
1. Thorough data management
When it comes to organising and handling data, the SPSS programme provides the user with a great deal of flexibility. The programme delivers faster and more accurate data analysis since it remembers the position of the variables and cases.
2. An entire gamut of options
With the variety of graphs, techniques, and charts available, any form of statistical analysis will be a snap. SPSS's screening and cleaning processes are excellent for future analysis.
3. Better organization of the output
In SPSS, the output is normally kept separate from the data by saving all of the results in a separate file that is distinct from the one that contains the data. When you utilise SPSS, you won't have to worry about accidentally overwriting other data.
Although Microsoft Excel is a fantastic tool for data management, employing specialised analytic and statistical tools such as SPSS may give you with in-depth, quicker, and more accurate data analysis.
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Need help with market research?
Is your firm in need of experienced market research or data analysis? If this is the case, Outsource2india can help. Over the last few years, we have successfully used the SPSS programme to give our customers with comprehensive research services that help them make the best business decisions. Learn more about our market research services to see how we can assist you.
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