Category : Entrepreneurship
Top 5 problems that a start up will face in India !!
 Ranjit Samal  
 18 February 2018  

A great question that hovers around the mind of every Start Up enthusiast. Many business strugglers name Start Ups as a land of problems - I mean a quantified amount of problems. Either you are already in a business or planning to jump into the land of unseen potential. It’s all about a journey of uncertainty, travelling a distance less travelled or untraveled – It’s Entrepreneurship. But let’s understand Top 5 problems that each of thestartup encounters:1.      Businessmodel Validation: What we think while modeling a business or in an excel sheet, might not sync while we get down to the ground. A major quantum of the problem is caused due to lack of proper validation of the idea. A pen & paper B- model might not get accepted by the customer thus creating many problems. A sample study of the model with the target market is advisable before dropping ourselves in the market.2.      Competition: A new start up is always a kid in the land of huge, bully filled playground. Rival companies that are already in service in similar market to yours do have a competitive advantage. Their presence in the market for a longer time, high figure in market share, brand loyalty, intense market knowledge & degree of market acceptance makes life difficult for new start ups. But a new start up with a base of disruptive innovation will always have an edge over the older players.3.      Lackof Funding: Majority don’t start a business stating that funding is a big problem. But one won’t realize that we start a business because we don’t have money - it’s quite funny isn’t it?? But the fact is we can’t make money unless we have some money at the beginning. Financial risk plays a huge part in small business, ensuring a constant cash flow to cover up the running cost.4.      Acceptancefrom customers: Initially when your product/service is unknown to the public, the acceptance level of a new entity is a question at consumers’ level. Pushing out the first plot of services, bringing the first set of target customers, converting the prospects to a happy consumer became very difficult at the initial days. However all these are temporary as long as you have tested a sustainable product.5.      Unavailabilityof previous data: Business decisions are often data driven and for a new business not having adequate data set keep them in the face of dilemma. Launching a new concept in the market or even for the business founders themselves with little knowledge of the Industry can be extremely hard to plan. But for a smart guy, we have our end customers to make the things done.Someone said, there are two important days in your life. One, the day you are born, and the other – When your realize Why you have born. Similarly if you are very clear with the solutions that you are offering to the society, these problems are just a DOT. 

How is StoryMirror on a path to changing the Creative landscape of India?
 Aman Upadhyay  
 22 February 2018  

There are seven billion on this Earth. So, there are seven billion equally important journeys of their lives that they have lived and the stories that they created during those journeys. These stories define these individuals because these stories appeal to these individuals too. StoryMirror is the home to these seven billion stories. It is the home where stories are nurtured in myriad creative ways.And just like every individual, every brand has a story to tell—creative stories that not only engage, inform, surprise, delight, and impact their audience, but that also deliver on a measurable level of Creativity.Brand StoryMirror’s story, is the story of Creativity. StoryMirror explores thoughts or ideas that are new or different in some way from previous thoughts and ideas. And as exploring thoughts and ideas can be expressed by people in many ways, it can also be expressed through drawing, writing, singing, or even doing something. And StoryMirror is the conduit between the audience and the Creativity - a movement which brings every creative mind on a single platform. It is a Creative ecosystem that is beautifully involved in providing the stage for Creative minds to share their work on. It is a unique online platform created to showcase the diversity, versatility, and excellence in the field of literature and art dispersed across the length and breadth of India. StoryMirror was set up, in the year 2015, as a revolution to connect people through stories and inculcate the spirit of storytelling in the stressful lives of the masses. Every story, poem, and artwork that appears on www.storymirror.com reflects the emotions and lives of every individual. Hence the tagline, ‘Stories that reflect you.’ It was founded, with the vision to let the artists give their piece of mind for the world to behold. StoryMirror started off as an online portal wherein any person who believes that they could write a story or a poem or had creative traits to be an artist could submit their work to be cherished by millions of individuals across the globe. By 2016, they entered publishing industry and their Future Prospects include Audio Books, Interactive Webzines, 30+ Regional Languages, Short Films/Videos, and Authors’ Workshops.StoryMirrror is trying to connect storytellers with their peers through advanced technology and digital prowess. All the stories, poems, artworks, and eBooks are available for reading, sharing, and submitting. They also have an eCommerce website and mobile application from where all the products can be downloaded or ordered. Currently, they support 6 languages - Hindi, Odia, Marathi, Gujarati, Bangla, and English and they are going to cover Tamil, Telugu, and Kannada very soon.Therefore, when it's said that StoryMirror is on a path to changing the Creative landscape of India, it leads to the fact that www.storymirror.com has brought to the world and made it realize the power of storytelling with its 3 million+ readers, 70k+ users, and 10k+ writers/poets/artists. It’s the only story portal with a mobile application and with more than 10,000 downloads.StoryMirror, is your way in and while this Creative Ecosystem’s stories reflect you, it is all set to always amaze you with the enormous possibilities that lie within its global vision. Because StoryMirror is the idea of Creativity. StoryMirror gives you the wonders of Creativity. And StoryMirror is the answer to your Creativity. It is all about Creativity!

All about ebazaar
 StoryMirror Feed  
 21 May 2018  

StoryMirror interviewed Viral Thakker and spoke about his venture eBZaar. Here is what he has to say.Q. Tell us about yourself and your backgroundI (Viral Thakker) have 13 years of corporate experience (prior to starting up), primarily as a corporate banker (Relationship Manager) working at ICICI, HSBC and JPMorgan amongst others and managing a portfolio of Fortune 500 companies, top 10 Indian Conglomerates and top 10 PSUs. After completing my Chartered Accountant course, I had a stint in internal & process audits, though business (sales) was always my calling. Audit happened by chance (or brutally put for incorrect guidance and then lack of opportunity) and a Sales role was by choice. My last role was an Executive Director at JPMorgan providing Trade Finance and Working Capital Loan solutions to clients North and East India markets.I also have 20yrs+ of experience as a grocery retailer, in a family business. Have first-hand experience as a milk delivery boy to procurement, selling at the cash counter, keeping track of margins, SKUs, what inventory to push and how to build a loyal customer base built on customer service and trust.Q.What is your life's greatest dream?To be atop Mount Everest and to travel the world. Q. What's is your business all about?eBZaar.com sells fruits, grocery, mithai, cakes, flowers, meat, sea food etc. eBZaar.com makes daily shopping easy and rewarding for the consumer. While daily shopping has many inconveniences, it is no secret that customers love their local stores who provide the right quality, the right products and the right price points. eBZaar empowers these local stores to come online. We provide them a free of cost digital store to help them sell to online customers. At the same time, customers get to buy all their varied grocery at one place, in an online avatar and with all conveniences of online shopping added. In other words, it customers are buying from a real world store but without the need to visit the store.Q. What are its main features and USP?The main feature is that eBZaar allows customers to shop from her own stores  - that same quality, same price, same reliability. But now that her life is digital, she also sees the store in her digital world, available 24X7, better price discovery, improved product discovery and a uniform shopping experience.As soon as customer enters the platform, she inputs delivery address and her nearby stores are shown to her. She selects the store, shops from the store and checks out.We simply build upon the loyalty and trust that a customer already has with her favourite local store and add the digital layer; you can say we bring back the choice of products, quality and price points back to the customer; a factor that many large ecommerce offerings overlook.eBZaar also ensures that only your well known and trusted stores are on-boarded onto its platform, yes we have a curation process. This has been one of the success factors in our internal metrics which perform better then some industry averages.Q. What inspires you?To make a mark, to leave a legacy, to not give up, to make it happen – that is very inspiration to me. Sports stories and war stories of fighting out the odds inspires me. Towards, I see Entrepreneurship as an opportunity to make a real world large impact, to make the world a better place. And retail transformation is a chosen space due to my background.Entrepreneurship was always lurking as part of my aspiration as much as banking as a career. As I set about doing my research, I figured that the technology space was evolving rapidly, the big tech eComm players were becoming big, offering huge discounts to force customers to move online. The rate of technology adoption by consumers has been much higher compared to a retail stores. I realized that the retailer has failed to keep pace in the embracing technology, and if this continued, it will become a matter of survival for them.From the context of running a family grocery business for 25 years, I obviously had a lot of passion for this segment, and pull of retail was inherent in my thought process. I could feel and see their potential pain, this was most inspiration as I quit JPMorgan to set out on my own.The shopkeepers or the banyas are otherwise a very smart set of people. Sooner or later, they’d realise the need for online strategy. We decided to make this as our mission - to bring back parity between the tech savvy online consumers and the lesser evolved local stores, connecting them both on a single online platform. The obvious question was: What if I could add a layer of technology to create convenience on top of the existing trust and goodwill already built by the local kirana stores? Thus eBZaar was conceived. Beyond mere survival, it helps local retailer to also compete effectively in the digital world. I had always wanted to grow our family business manifold in to a big organised set of retail stores, after all as a Gujarati, business is in my DNA. And so our mission was formed, a mission of connecting a 100 thousand stores to more then 10million customers in next few years, using tech & online marketing for the digital transformation in retailQ. How do you want to see yourself 5 years from now?eBZaar is on a mission to connect million of stores of 100 million online customers in a few years time. While our current focus in Mumbai – the home market, in 5 years we should have completed our roll out to top 15 cities. Apart, we are working on a few additional tech products to create the desired transformational impact on the retail segment.Find them on Facebook.com/ebzaar , Instagram, twitter and google+.